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Designing Customer-Centric GTM Strategies with Lexi Bohonnon
Manage episode 512612647 series 3681852
James Kaikis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 James Kaikis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
James Kaikis speaks with Lexi Bohonnon, Chief Revenue Officer at Roam, about how a solutions mindset in leadership drives business impact. Lexi shares her journey from solutions engineering to senior leadership, emphasizing how solutions-oriented professionals are reshaping GTM strategies. She discusses the value of aligning teams, breaking silos, and focusing on consistent customer value. Lexi also highlights her work at Roam, where frictionless, self-guided buying experiences redefine customer empowerment and satisfaction
Jump into the conversation:
(00:00) Welcome to the Episode
(01:00) Lexi’s career journey: From IBM to Yext and Roam
(07:20) The power of a solutions mindset in leadership
(15:30) Real-life example: Turning around a difficult client relationship
(21:45) Aligning teams and breaking silos with solutions thinking
(28:00) Redefining go-to-market with self-guided buying experiences
(35:10) The impact of monthly value models on customer engagement
This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!
This episode originally premiered on The New GTM Playbook. Watch the original: www.testbox.com/gtm
Watch This Episode on YouTube: https://youtu.be/Irlw-fE3iJE
Follow Lexi on LinkedIn: https://www.linkedin.com/in/lexi-bohonnon-818b4418/
More from The GTMshift: www.gtmshift.com
Subscribe to the newsletter: https://gtmshift.substack.com/
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/
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