141: 10 Golden Rules for Running Your Law Firm Like a Business with Bianca Moreiras and Jay Berkowitz

Ten Golden Rules Internet Marketing for Law Firms Podcast

If your law firm’s growth has stalled, it’s probably not because of your legal skills—it’s because you’re missing a playbook. In this episode, business coach and consultant Bianca Moreiras, Founder of Bianca Moreiras & Associates, joins Jay and together they reveal the 10 Golden Rules for running your law firm like a boss. With over 40 years in the legal world, Bianca shares tactical strategies around hiring, financials, systems, succession planning, and more. Whether you’re launching your firm or preparing to scale, this episode delivers a full checklist of what successful firms do differently.

Key Topics

[01:47] How Bianca transitioned from medical malpractice to consulting and why law firm culture became her focus.

[03:06] The real reason most law firms struggle to grow—and it’s not what you think.

[05:54] Start from the bottom up—engage every team member, not just the attorneys, to improve operations and culture.

[08:54] Run your law firm like a business by creating systems and working on the business, not in it.

[12:50] Master your financials—budget, forecast, price services correctly, and hire a fractional CFO early.

[14:52] Standardize systems, processes, and procedures so everyone does things the same way across all departments.

[17:54] Show appreciation—recognition builds team loyalty and productivity more than money alone.

[19:59] Network daily—treat rainmaking and relationship-building as essential parts of your schedule.

[26:54] Cross-train and cross-sell—educate your team and clients on all your practice areas to increase case volume.

[28:39] Prioritize training and continuing education—for both attorneys and staff to improve retention and service.

[32:39] Create work-life balance by setting boundaries, managing expectations, and prioritizing wellness.

[34:54] Plan your exit strategy early—succession planning ensures long-term value, sustainability, and peace of mind.

Resources Mentioned

Technology

• ClickUp – Project management software for SOPs
• Loom – For creating training videos
• Slack – For internal communication and recognition

Books

• Traction: Get a Grip on Your Business by Gino Wickman - https://a.co/d/1I3oJ6d
• Built to Sell by John Warrillow - https://a.co/d/hXxNXmC

Podcasts

• FLN Podcast – Hosted by Mo N. ELDeiry (Florida Lawyers Network) - https://podcasts.apple.com/us/podcast/florida-lawyers-network-fln-podcast/id1627916200

About our Guest:

Bianca Moreiras is a seasoned legal administrator and marketing director with over 30 years of experience in top-level roles at various Florida law firms. Her extensive, hands-on background allows her to bypass the trial-and-error phase common to many consultants and deliver effective, tailored solutions. She spent 18 years at Bedzow & Korn, P.A., where she held multiple leadership positions covering finance, HR, marketing, client relations, billing, and recruitment. This broad expertise led her to pursue higher-level roles and ultimately inspired her to help businesses by leveraging her unique blend of skills and firsthand knowledge.

https://www.biancamoreiras.com/

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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