Ten Golden Rules Internet Marketing For Law Firms podcast

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

8일 전27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Ten Golden Rules Internet Marketing for Law Firms Podcast

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Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

132 에피소드

#Internet Marketing

Ten Golden Rules Internet Marketing for Law Firms Podcast

updated 3일 전

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132 에피소드

#Internet Marketing

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I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved Podcast! Robert shared invaluable insights into building a thriving membership community for high-level attorneys, developing innovative tools like Attorney Share, and carving out a niche in personal injury law, particularly in complex disc injury cases. His strategies and experiences offer practical guidance for anyone looking to scale their legal practice or improve operational efficiency. Robert’s passion for innovation and mentorship shines through in everything he does, from creating unique networking events like the music-festival-style legal conference Law-Di-Gras to hosting his bourbon-focused podcast, Bourbon Approved . He also shares actionable tips on leveraging technology, fostering community, and mentoring the next generation of legal talent. This conversation is a goldmine of inspiration for anyone eager to take their law practice to new heights. Key Topics 03:13 Founded Justice HQ, a membership community for high-level lawyers, and Attorney Share, a case marketplace with over 2000 lawyers. 04:05 Annual Law-Di-Gras conference, which focuses on networking, personal growth, and legal education. 04:35 The conference features various tracks on media marketing, business operations, personal wealth, personal health, AI technology, and trial skills. 05:22 The conference's origins and the decision to make it more fun and interactive with musical guests. 06:22 The firm's trial successes and the publication of his book on disc injury cases. 06:55 Types of cases the firm handles, including disc injury cases, product liability, wrongful death, and ride-share cases. 07:35 Expansion into other states, including Texas and Arizona, and the success in these new markets. 08:43 The firm's mission to litigate and try a lot of cases and the importance of having a good team of trial lawyers. 09:21 Justice HQ as a membership community for lawyers, offering masterminds, media platforms, and on-demand education. 10:10 The community's technology platform, Slack communities, and new software for building communities. 10:45 The benefits of Justice HQ, including access to office space, branding, speaking opportunities, and collaboration. 12:07 Attorney Share, a marketplace for lawyers to find the best cases and co-counsel, and the integration with major case management platforms. 12:18 The family involvement in the firm, including his twin brother, younger brother, parents, and other family members. 12:49 The roles each family member plays and the trust and efficiency within the family business. 12:23 The pros and cons of working with family, emphasizing the trust factor and the potential for family disagreements. 13:42 The importance of having a good relationship with his brother, who manages the firm's finances. 14:14 They talk about the importance of family and the balance between personal and professional life. 16:35 Attorney Share the platform simplifies case sharing, fee agreements, and referral networks while minimizing lead generation costs. 18:12 Lawyers can easily refer cases and find top specialists nationwide through an organized, automated system. 19:27 The platform streamlines case referrals, fee sharing, and case tracking for law firms. 20:37 The importance of mentorship, build relationships by networking with mentors, peers, and legal organizations. 22:32 Focus on a niche, market yourself authentically, and leverage free tools to grow your practice. 24:12 Leverage networking groups and local organizations to build powerful connections. 25:21 Join small, focused groups for regular discussions on business and personal growth. 27:37 Vision for 2025 Law-Di-Gras, having others bring their communities, masterminds, and networking followed by a music festival. Avoiding conference burn out. 28:10 Talks about the Bourbon Approved podcast, which started as a fun project and evolved into a networking tool. 29:04 The high production quality of the podcast and the interest from guests. 29:43 The success of the Bourbon Approved Tour and the connections made through the podcast. 30:00 The importance of doing something you love and how it can benefit your business. 32:54 The importance of having systems in place to handle increased marketing volume. 33:12 The need for intake readiness, customer service, and efficient case management. 34:25 The benefits of integrating with Attorney Share and other platforms to track and manage cases. 34:43 The importance of specializing in a specific area of law and building a strong network of relationships. 38:16 Talks about his preventative health routine, including regular check-ups and liver panels. 40:46 The importance of mentoring and helping other lawyers, especially those starting out. Resources Mentioned Books: Zero to One Just One Thing Client Centered Law Firm You Can't Teach Hungry Buy Back Your Time Websites and Platforms: Attorney Share Simon Law Group - Justice HQ Robert Simon’s Instagram About Robert Simon: Robert T. Simon (“Bob”) is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. Since launching the firm with his twin brother/wombmate/best friend, Brad Simon in late 2009, SLG has grown from a boutique office with just a few people into an 9-figure annual practice recognized by its peers throughout the country, with offices in California, Arizona, and Texas. He’s also been admitted by courts in Massachusetts, Iowa, Pennsylvania, and NewYork to handle large death cases caused by commercial carriers, an area of focus and national notoriety. Bob grew up in Pittsburgh as the oldest of 5 (tied!), and the son of a loving UPS truck driver and a nurturing stay-at-home mom. It has always been his dream to work with his brothers — Brad and Brandon. Growing up in the trucking world that Bob knows so much, and is passionate about, trucking & bus crashes. When Bob was a kid, his uncle was suddenly struck by a drunk driver and lost the use of his legs. This accident forever shifted his career trajectory. Bob made it his mission to fight for the injured and the less fortunate. He is known for getting massive verdicts on spine injury cases. Bob has won Trial Lawyer of the Year several times, as voted on by his peers, in many geographic areas. He speaks on a monthly basis educating other lawyers on best practices and how to achieve the best results for their clients. Bob spends a lot of his time giving back to the community and mentoring other trial lawyers in the craft of consumer advocate law. Bob co-founded Justice HQ, a fast-growing, collaborative workspace and network aimed at helping lawyers break away from the stodgy firms of old to grow their own solo practices. He recently launched Attorney Share– a platform that facilitates referrals between attorneys, digitizing the archaic referral system. Whether you are looking to streamline the referral process with your existing network of attorneys, find new, trusted, 3rd party vetted attorneys to take on your precious referrals, or looking for new clients to service, Attorney Share has you covered. (Please list us at the top of your Waterfall on Attorney Share!) Since 2012, he’s tried 50 cases as lead, winning 46, (3 being overturned!) with verdicts and settlements totaling over $100 million dollars annually. For some lighter fare, Bob can be heard and seen hosting his whiskey-fueled legal talk show — Bourbon of Proof and other shows on the growing podcast hub, Justice Team Network. Justice isn’t the only thing Robert is fighting for. He and his wife, Christine, are fighting to improve the life of foster kids and adoption. Follow their adoption story here. He is now a #GirlDad (times three!) with Remington (7), Penelope (4), and Josephine (1 ½). About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules , he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts , which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.…

Ten Golden Rules Internet Marketing for Law Firms Podcast

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119: Automate, Communicate and Innovate with Tech Experts Edward Kirk, Jay Sarmaz, Kellen Brown and host Jay Berkowitz 1:14:14

14 weeks 전1:14:14

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1:14:14

Automate, Communicate and Innovate! At our most recent live event I had the privilege of hosting a stellar panel featuring Edward Kirk, Kellen Brown, and Jay Sarmaz, where we explored cutting-edge tools that are transforming business marketing and client engagement in the legal industry. We dove deep into the role of technology in enhancing everything from lead tracking to case management and client satisfaction. Edward introduced us to Supio, an AI-native platform tailored for law firms, helping attorneys analyze complex data and expedite case work. Kellen showcased Crystal Knows, a groundbreaking tool that uses DISC personality profiling to optimize communication and sales strategies. Jay from Case Status walked us through their client engagement platform that lets firms manage client relationships like a "pizza tracker," enhancing both satisfaction and referrals through innovative features like AI-recommended responses and multilingual communication. Our discussion emphasized how adopting focused technology solutions can streamline operations, boost client satisfaction, and ultimately drive growth. From understanding the ethical use of AI to leveraging tools that simplify communication or provide real-time insights, these technologies aren't just add-ons—they're becoming essential for competitive success. If you're in the legal industry and looking to future-proof your practice, this episode is packed with insights and actionable advice! Key Topics 02:22 The importance of technology in the legal field. 03:05 The various ways clients can interact with law firms, including referrals, SEO, and social media. 03:30 The importance of tracking leads and using technology like call tracking numbers and intake technology is highlighted. 04:06 The role of Lead Docket, a FileVine product, in tracking and assigning leads. 04:20 The significance of CRM (Case Management Systems) in tracking cases and their progression is discussed. 04:58 Case Status, describing it as a banking app for clients to track their cases. 06:52 Supio as an AI-native tool designed for plaintiff lawyers, focusing on medical data, bills, and trial data. 06:17 The tool helps lawyers find insights, draft motions, and summarize cases using AI. 10:19 The importance of using the right AI for legal tasks and the risks of unreliable results from unethical tools. 12:34 Supio's AI assistant interacts with medical data, providing insights and drafting assistance. 14:00 The tool's ability to speed up cases and free up time for lawyers to focus on client interactions is highlighted. 14:35 A success story of a firm using Supio to win a half-billion-dollar verdict by accessing medical records in real-time. 15:30 The tool also helps with other types of data, such as depositions and expert reports, using a feature called Deep Dive. 17:01 Supio simplifies the process of extracting line items from medical bills and creating a ledger. 18:05 The tool's ability to check the eligibility of medical bills and generate reports is discussed. 18:50 Supio's drafting feature helps lawyers tailor demand packages and letters using AI. 20:10 The importance of integrating Supio with existing case management systems for seamless data flow. 28:38 Jay from Case Status, highlights the tool's ability to provide a banking app-like experience for clients. 30:08 Case Status helps law firms improve client satisfaction and operational efficiency. 31:23 The tool's client onboarding process is described, including the use of text messages and app download links. 34:08 The tool's ability to predict client sentiment and provide translations for multilingual clients is highlighted. 35:34 The importance of measuring client experience through Net Promoter Scores and referrals. 38:14 The recommended responses feature, which uses AI to draft responses based on firm data and previous conversations. 39:55 Case Status’ new product in works, case sentiment. 41:10 Success stories of firms improving their response times and client satisfaction scores. 42:54 The tool's integration with major case management systems and its ability to save time for law firms are emphasized. 48:43 Crystal Knows, the tool's ability to provide personality insights from LinkedIn profiles. 50:55 The DISC personality framework and how Crystal Knows uses it to predict communication styles. 52:04 The tool's ability to provide high-level do's and don'ts for communication with different personality types is discussed. 53:08 Example of using Crystal Knows to understand and communicate effectively with a friend. 53:28 The playbooks feature, provides detailed communication strategies for different personality types. 55:02 The tool's ability to enrich CRM data and provide insights during virtual meetings is highlighted. 56:05 The calendar integration feature provides personality predictions for upcoming meetings. 56:38 The tool's ability to help users understand and improve their own communication styles is emphasized. 1:01:25 The breakdown of disc types and how to deal with them in the first 5 seconds. 1:10:25 The panelists answer questions from the audience, including integration details and the ease of adopting new technologies. Resources Mentioned Apps: Supio's AI Solutions Case Status Lead Docket Websites and Online Platforms: Crystal Knows Case Management Systems: Litify Filevine Smart Advocates Clio About Edward Kirk: Ed is the Head of Partnerships at Supio, where he merges 12 years of legal acumen with a specialized focus on B2B legal tech sales. A graduate in Law from the University of Law, London, and History from Royal Holloway, Ed spent several years as a family lawyer at Simons Muirhead Burton in London, UK. Transitioning into legal technology, Ed was the Head of North America & UK at Settify. He successfully drove the company’s expansion across three countries through building collaborative relationships. Ed has cultivated an expansive network among the legal and legal tech community across North America and the UK. About Jay Sarmaz: Jay is the Vice President of Data & AI at Case Status, bringing over 14 years of experience in Data & AI, with a specialized focus on legal technology for the past five years. Known for his innovative approach and deep expertise, Jay is passionate about transforming the legal tech landscape, particularly in client engagement. His decision to join Case Status was driven by a shared commitment to innovation and impactful solutions. As Case Status continues to set new standards in client experience and operational efficiency, Jay’s leadership in data and AI initiatives plays a pivotal role in driving forward the company’s mission and vision. About Kellen Brown: Kellen is a Customer Success Manager at Crystal Knows, where he empowers clients to unlock the full potential of personality-driven insights. With a focus on fostering meaningful client relationships, Kellen works closely with organizations to integrate Crystal’s AI-powered personality tools into their communication and sales strategies, improving team dynamics and client engagement. Known for his proactive approach and commitment to client success, Kellen leverages his expertise in customer relations to ensure that clients not only meet but exceed their business goals with Crystal Knows. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules , he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts , which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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