How To Scale A Business podcast

How to Scale a Business

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How Eric Collett Unlocks the ROI of Better Sleep Thumbnail - Stop Sacrificing Sleep! 22:51

18일 전22:51

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22:51

Eric Collett — CEO of A Mind For All Seasons — reveals how entrepreneurs can upgrade their operating system by mastering brain health fundamentals. Drawing on decades of experience reversing cognitive decline, Eric unpacks why your brain is your tool in the knowledge economy and how sleep, stress management, nutrition, and cognitive training sharpen your thinking like a hardware upgrade. Discover why neuroplasticity is your secret edge, what myths are sabotaging your performance, and how to scale smarter with a sharper mind. Chapters: 00:00:00 - Meet Eric Collett and Kickoff 00:00:26 - From Unexpected Beginnings to Brain Health 00:02:38 - Founding the Company and Meeting His Partner 00:03:15 - Creating Practical Tools for Sharper Minds 00:03:48 - Why Brain Health Changes Everything 00:07:01 - Busting Common Brain Health Myths 00:09:47 - Simple Daily Habits for a Stronger Brain 00:13:18 - How Food and Supplements Boost Your Brain 00:20:39 - The Hidden Impact of Stress and Dental Health 00:21:25 - Final Takeaways and Action Steps Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Dr. Lani Jones Merged Psychology with Profit-Driven Leadership 25:37

29일 전25:37

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25:37

In this episode of How to Scale a Business , Dr. Lani Jones—clinical psychologist, executive advisor, and founder of HBL Advisory Group—joins host Hector Santiesteban to explore how internal growth fuels scalable success. Drawing from her transition out of corporate healthcare and into entrepreneurship, Dr. Jones unpacks the powerful role of emotional intelligence, communication, and self-leadership in building high-performing teams. She challenges the notion that employee wellness is just “corporate fluff” by showing its direct impact on retention, productivity, and profitability. Whether you’re leading a small team or scaling a growing company, this conversation reveals how investing in yourself and your people is not just good practice—it’s smart business. Chapters: 00:00:00 - Kicking Off: Meet Dr. Lani Jones 00:00:24 - From Burnout to Bold Business Moves 00:01:39 - Blending Psychology with High-Impact Leadership 00:02:05 - Why Team Wellness Is a Profit Strategy 00:02:32 - Inner Work That Drives Outer Growth 00:03:34 - Scaling Pains: What’s Holding You Back 00:07:30 - Letting Go of Control to Grow 00:20:16 - Communication and Clarity: The CEO Superpowers 00:22:11 - Final Wisdom and Where to Learn More Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Cassie Shea Uses AI as Her Co-Founder to Scale with Soul 25:05

9 weeks 전25:05

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25:05

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M CEO looking for more presence and fulfillment, this episode dives deep into the inner architecture of success. Plus, Cassie reveals how she’s using AI as her co-founder to scale with soul, and offers three powerful questions to help leaders rewrite their story and unlock exponential growth. Chapters: 00:00:00 - Meet Cassie & the Real Reason You’re Stuck 00:01:10 - What It Means to Be a Visionary Guide 00:03:27 - Your Next Level Requires a New Identity 00:06:03 - The Subtle Signs You’ve Outgrown Your Current Role 00:07:21 - When Business Growth Demands Personal Evolution 00:09:29 - Why Identity Is Your Greatest Business Lever 00:15:17 - The 3 Questions That Transform Everything 00:19:12 - How Cassie Uses AI as Her Creative Co-Founder 00:23:31 - Final Sparks of Insight for Scaling with Soul Links And Resources: Website Cassie Shea on LinkedIn Aligned Freedom Assessment: Available via homepage ("Ready to Get Aligned" prompt) Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences 25:48

9 weeks 전25:48

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25:48

Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth. Chapters: 00:00:00 - From Food Service to $25M 00:01:03 - The Accidental Marketer 00:03:06 - Launching a Purpose-Driven Agency 00:04:29 - The #1 Marketing Mistake 00:05:43 - How to Build a Brand Tribe 00:11:44 - Proven Frameworks That Actually Work 00:17:07 - The G.R.O.W.T.H. Formula Revealed 00:23:53 - Scaling Secrets & Final Takeaways Links And Resources: Website Jon Logan on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Wes Chyrchel Helps CEOs Design the Life They Actually Want 29:11

10 weeks 전29:11

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29:11

Wes Chyrchel—fractional COO, consultant, and author—joins Hector to unpack the real operational backbone behind successful scaling. With over 27 years of experience turning vision into execution, Wes breaks down how founders can escape the chaos of doing it all and move into their zone of genius. From crafting goal-driven strategies to choosing the right KPIs and daily actions, Wes reveals how small, consistent reps—just like in fitness—build scalable, sustainable companies. He also explores how AI is reshaping organizational structure and why creating multiple income streams is no longer optional. Whether you're a startup founder stuck in the weeds or a seasoned CEO preparing for acquisition, Wes delivers practical, battle-tested insights for building the systems that make big ideas actually work. Chapters: 00:00:00 - Meet Wes: The Scaler Behind the Curtain 00:00:27 - Why Every Visionary Needs a Bulldozer 00:02:04 - From Laid Off to Launching 7-Figure Systems 00:03:28 - The Pain Points Founders Don’t Talk About 00:05:46 - Scale Math: Goals + KPIs = Growth 00:08:20 - The Founder’s Greatest Obstacle: Control 00:19:58 - When the Economy Shifts, Do You? 00:25:18 - Your Org Chart Is About to Be Replaced by AI 00:27:29 - Wes’s Book & the Mindset Shift That Changed Everything Links And Resources: Website Wes on LinkedIn Book (Coming Soon): Create Your Own Job Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Laura Humphreys Scaled Her Agency to $15M and Sold It to Ogilvy 24:50

11 weeks 전24:50

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24:50

Laura Humphreys shares the unfiltered journey of building—and selling—a $15 million agency, only after nearly burning out in the process. Now a mentor to agencies worldwide, Laura unpacks the seven strategies she teaches to help owner-operators escape the hamster wheel, reclaim their time, and create scalable, high-performance businesses. From using AI to future-proof service delivery to building deep sea sales pipelines, this episode is packed with both war stories and winning tactics for founders who are ready to lead like CEOs. Chapters: 00:00:00 – Meet Laura Humphreys: The Mentor Who Turned Agency Burnout into a $15M Exit 00:00:26 – From Copywriter to CEO: Laura’s Unfiltered Path to Building and Selling Her Agency 00:02:15 – Stuck on the Hamster Wheel: Why Owner-Operators Struggle to Scale (and How to Get Off) 00:04:35 – How to Build a Team That Actually Delivers (Without You Micromanaging Everything) 00:06:39 – CEO Mode Activated: The Power Shift from Managing to Leading 00:09:45 – If You Don’t Know Where You’re Going, How Will Your Team? Creating a Vision That Works 00:19:49 – AI, Market Shifts, and What Agencies Need to Do Now to Stay Ahead 00:21:42 – Final Word from Laura: Let Go, Trust More, and Build Something That Lasts Links And Resources: Laura Humphreys on LinkedIn Join SMASH Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Aaron Reiter Helps Businesses Unlock a Forgotten Profit Lever 27:26

13 weeks 전27:26

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27:26

Hector sits down with Aaron Reiter, Managing Partner at InterProse, to challenge everything you thought you knew about debt collection. With a background in communication, sales, and psychology, Aaron shares how he unexpectedly found purpose in an industry often overlooked—or even misunderstood. Discover how InterProse uses education, technology, and empathy to support family-owned businesses and drive revenue recovery without compromising integrity. If you're looking for hidden profit levers in your business, or ways to scale with compassion, this conversation is one you won’t want to miss. Chapters: 00:00:00 - Meet Aaron Reiter & Discover the Unexpected World of Debt Collection 00:00:42 - From Broadcast Journalism to the Frontlines of Financial Recovery 00:01:36 - What Most People Get Wrong About Collections 00:02:51 - Debunking Debt Collection Myths 00:04:08 - A New Era: Smarter, Softer Collections 00:06:13 - Why Debt Recovery Matters More Than You Think 00:08:58 - Innovating in One of the Most Regulated Industries in the U.S. 00:19:30 - Why Self-Service Isn’t Just for Retail Anymore 00:21:21 - How AI is Reshaping the Way We Recover Debt 00:24:32 - Final Insights & How to Connect with Aaron Links And Resources: InterProse Website Aaron on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Kash Fadaie Leads His Franchise with Faith, Focus, and Flow 28:05

15 weeks 전28:05

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28:05

Hector Santiesteban sits down with Kash Fadaie, founder of Fadaie Insurance Services, to explore how an internal spiritual awakening transformed into a thriving business. Kash shares how escaping Iran as a child, diving into sacred texts, and seeking divine alignment laid the foundation for scaling a purpose-driven insurance company. If you’ve ever felt called to grow a business without losing your soul, this conversation will resonate deeply. Chapters: 00:00:00 - A Powerful Welcome: Meet Kash Fadaie 00:01:05 - From Fleeing Iran to Founding a Movement 00:02:55 - Merging Mindfulness and Money-Making 00:06:49 - Consciousness: The Secret Weapon of Scalable Leaders 00:13:02 - Real-World Strategies Rooted in Inner Work 00:14:52 - Why Rest Isn’t Lazy—It’s Strategic 00:21:51 - Deepening Spiritual Practices for Business Alignment 00:25:47 - Kash’s Final Word: Alignment Over Everything Links And Resources: Fadaie Insurance Services Kash Fadaie on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Kurt Schmidt Avoided the Trap of Low Margins in His Service-Based Business 28:20

16 weeks 전28:20

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28:20

In this episode of How to Scale a Business , host Hector Santiesteban is joined by Kurt Schmidt, an agency business coach, Inc. 5000 leader, and former extreme sports pro. Together, they dive deep into the highs and lows of growing a service-based business. From the profitable "sweet spot" of 6–12 employees to the leadership transitions that trip up creatives-turned-CEOs, Kurt shares real talk and real strategies for scaling sustainably. If you're running an agency, creative studio, or service-driven company — this is an episode you can't afford to miss. Chapters: 00:00:00 – Meet Kurt Schmidt: From Extreme Sports to Agency Leadership 00:00:24 – Why Most Agencies Feel Like a High-Stakes Balancing Act 00:02:36 – The Real Growth Curve: What Happens at 6, 12, and 30 People 00:05:40 – From Doer to Leader: Making the Shift Without Losing Yourself 00:09:08 – Delegation or Die: Why Letting Go Is the Key to Scale 00:12:40 – What to Focus On (When Everything Feels Important) 00:15:04 – Survive or Thrive: Reading the Market and Staying Ahead 00:22:30 – AI, Automation & Staying Lean Without Losing Your Edge 00:26:01 – Final Thoughts & Where to Find Kurt Online Links And Resources: Website Kurt on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Chad Harrison Connects Entrepreneurs to Proven Opportunities 24:00

17 weeks 전24:00

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24:00

Chad Harrison—head of franchise development at Authority Brands—shares how scalable businesses are built through proven systems, strong leadership, and the power of franchising. From supporting new owners in the “number two business” (Doody Calls) to guiding semi-absentee entrepreneurs, Chad breaks down how following a playbook and leveraging a support network can turn even unconventional opportunities into serious success. Whether you’re exploring business ownership or looking to grow your existing operation, this episode offers practical insights on leadership, systems, and scaling the right way. Chapters: 00:00:00 - Meet Chad Harrison: The Man Behind Franchise Growth at Authority Brands 00:00:27 - From Corporate to Franchising: Chad’s Journey & What Makes a Franchise Win 00:03:43 - The Secret to Scaling? Just Follow the System (Seriously) 00:08:41 - From Scooping to Scaling: Wild Wins and Real Talk from the Field 00:14:00 - How Authority Brands Powers Its Franchisees (Even the Marketing!) 00:22:43 - Wrapping Up with Chad: How to Learn More & Take the Next Step Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Amber Vilhauer Proved You Don’t Need the “Special Sauce” 31:07

18 weeks 전31:07

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31:07

Hector Santiesteban sits down with transformational leader Amber Vilhauer to explore the deeply personal roots behind her meteoric rise as an entrepreneur and marketing powerhouse. Amber shares how her early experiences with isolation and bullying shaped her drive to create meaningful change in the world. From selling Cutco knives at 17 to launching a multi-million dollar agency recognized on the Inc. 5000 list, Amber breaks down how true business growth starts with inner alignment. Listeners will discover the real secret to scaling a soul-aligned brand, creating Infinite Impact, and showing up authentically in both life and business. Whether you're an agency owner, coach, content creator, or tech founder—this episode will inspire you to get clear, get aligned, and go all in. Chapters: 00:00:00 - Meet Amber Vilhauer: From Quiet Kid to Impact Queen 00:00:30 - A Life-Changing Moment That Sparked Everything 00:01:22 - Growing Up Invisible: Amber’s Childhood Story 00:03:23 - How Selling Knives Unlocked an Entrepreneurial Fire 00:04:38 - Scaling a Business That Feeds Your Soul 00:06:49 - Why Alignment Is the Ultimate Growth Hack 00:15:59 - Speak to the Soul of Your Avatar 00:21:28 - Heal the Wound, Grow the Brand 00:29:01 - Final Thoughts + Get Connected with Amber Links And Resources: Amber on LinkedIn Amber on Instagram AmberVilhauer.com Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Michael Barbarita Built a Business by Doing What His Competitors Ignored 29:24

19 weeks 전29:24

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29:24

Michael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy. Chapters: 00:00:00 – Meet Michael Barbarita & His Business Story 00:00:50 – How Michael Built (and Nearly Lost) His Business 00:05:36 – The Secret to Turning Leads Into Customers 00:07:45 – The Biggest Mistakes Business Owners Make With Their Offers 00:10:12 – Why ‘I Hope So’ Marketing Is Holding You Back 00:12:30 – How to Craft an Offer Customers Can’t Say No To 00:14:50 – The Power of Risk Reversal in Scaling a Business 00:16:03 How to Create an Offer Customers Can’t Refuse 00:25:25 – Final Takeaways & Where to Learn More Links And Resources: Michael on Linkedin Next Step CPO Next Step CFO Contact Page : Fill out the form with "Interview Book Interview" in the message Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Logan Altman Uses Purpose-Driven Branding to Create Change 24:53

20 weeks 전24:53

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24:53

Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation. Chapters: 00:00 Meet Logan Altman: A Leader on a Mission 00:43 The Journey Behind Logan Altman’s Purpose-Driven Work 03:48 Overcoming Challenges and Pivoting Strategies for Success 07:22 The Power of Authenticity in Building a Strong Culture 12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic 16:03 Creating a Game-Changing Resource Hub for Foster Care 19:30 Leadership Secrets: How to Inspire and Engage Your Team 23:54 Final Thoughts and How to Connect with Logan Altman Links And Resources: Doing Good Works Website Logan Altman on Linkedin Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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The Future of Veteran Healthcare—Why ODIN Stem Cells Could Become America’s Stem Cell brand | with Nico Seedsman 25:36

21 weeks 전25:36

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25:36

In this episode, Hector sits down with Nico Seedsman, a former Special Forces operator who went from running kill-capture missions to battling for his own survival. After years of pushing his body to the extreme, Nico found himself completely wrecked—crippling exhaustion, PTSD, chronic illness, and a body that was shutting down. Traditional medicine had nothing for him. Left with months to live, he took a shot on stem cells, and what happened next changed everything. Now, as the CEO of ODIN Stem Cells, he’s taking on the broken medical system and making regenerative medicine accessible for the people who need it most. Hector and Nico get into the raw, unfiltered truth about healing, leadership, and what it takes to build something that actually makes a difference. Chapters: 00:00:00 - A Warfighter’s Mission: From Battlefield to Breakthrough 00:00:18 - A Savage Start: From the Navy to Special Forces 00:02:18 - When the System Fails: Nico’s Fight for Survival 00:06:58 - Abandoned Soldiers: Why Veterans Deserve Better 00:09:04 - Building Odin: Taking on the Medical Industry 00:17:41 - Loyalty, Integrity, Ownership: Leading Like a Warrior 00:19:44 - Thinking Five Steps Ahead: The Future of Stem Cells 00:23:04 - The Truth About Healing: Final Thoughts Links and Resources: Nico on LinkedIn Nico on Instagram ODIN Stem Cells Warrior Refit Foundation Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

How to Scale a Business

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How Raul Hernandez Ochoa Scales Businesses Without an MBA, a Forbes Feature, or a Fancy Title 23:55

22 weeks 전23:55

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23:55

On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment, and leadership—so founders can diagnose what’s actually slowing them down. He shares real stories from behind the scenes, talks about hiring the right people (or machines), and explains why scaling isn’t just about getting bigger but about building the right kind of business. If you’re feeling stuck, juggling too many hats, or unsure what’s keeping you from leveling up, this episode is packed with practical insights to help you figure it out. Chapters: 00:00:00 – The Game of Scaling: Why It’s Not Just About Growth 00:00:53 – 12 Calls a Day, Mergers, and a Book That Changed Everything 00:04:21 – Three Hidden Business Constraints That Are Quietly Holding You Back 00:05:46 – Stuck in Fulfillment or Sales? The Self-Diagnosis Every Founder Needs 00:13:14 – Leading vs. Managing: How to Get Your Team to Actually Execute 00:17:18 – AI, Automation, or Hiring? The $250/Month Decision That Changes Everything 00:22:34 – Scaling Without Chaos: The Simple Habit That Builds Real Momentum Links and Resources: Raul on LinkedIn Do Good Work | Scale Your Impact Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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Bounty Quick Size Paper Towels, White, 8 Family Rolls = 20 Regular Rolls (Packaging May Vary)

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

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