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In this episode of How to Scale a Business , host Hector Santiesteban talks with Justin Rashidi, co-founder of SeedX, about why he hires for “smart problem solvers” over experience and how that philosophy fuels growth. Justin explains why many companies that think they have a marketing issue are actually facing problems with data, sales integration, or margins, and how understanding core metrics like CAC, LTV, and gross margin reframes decisions as investments. He shares why rigid frameworks fail compared to a flexible tool-belt approach, how cutting the wrong activities can literally save millions, and why AI—though often misunderstood—is transforming processes. Ultimately, he highlights that a company’s growth is often limited not by its market, but by the adaptability of its leadership Chapters: 00:00:00 - Welcome to How to Scale a Business Podcast 00:00:54 - What SeedX Does: Business Consulting for Marketing, Sales, and Tech 00:02:11 - The Real Reasons Companies Aren't Growing 00:04:05 - A "Tool Belt" vs. "Recipe" Approach to Consulting 00:04:47 - The Importance of Understanding Core Business Metrics 00:06:29 - The Emotional "Therapy" Aspect of Business Consulting 00:07:33 - Balancing Bespoke Strategy with Flexible Processes 00:08:51 - Key Metrics Owners Overlook: CAC, LTV, and Margins 00:12:47 - Is AI Overhyped or Underhyped? 00:14:13 - The Power of Tightly Scoped AI 00:16:01 - A Practical Approach: Using AI for Tasks You Don't Want to Do 00:17:59 - How Resistant Organizations Can Start with AI 00:19:30 - Advice for Early-Stage Scaling: Prepare for People and Operations 00:21:06 - Where to Find Justin Rashidi Online 00:21:58 - Leadership Self-Transformation Links And Resources: SeedX Website Jusstin on LinkedIn Justin on Instagram Justin on Twitter/X Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector Santiesteban talks with Wilson Zehr, CEO of Cendix and Zairmail, about his career as a serial entrepreneur. Wilson shares his journey from software engineer to entrepreneur, driven by a desire for more control over the direction of his career. He discusses how he navigated challenges like the triple whammy of the dot-com meltdown , 9/11, and the anthrax scare. Wilson explains how his company's responsible financial management during these contractions allowed them to acquire their largest competitor. He also offers his perspective on AI, calling it an enabling technology rather than a single disruptive application. Finally, he reveals his secret to scaling a business: being passionate about using it to change the world rather than focusing solely on money. Chapters: 00:00:00 – Introduction 00:01:13 – Experience at Sequin Computer Corporation and first startup, Fusion 00:01:38 – Launching and selling Zairmail 00:02:10 – The “triple whammy”: dot-com meltdown, 9/11, and anthrax scare 00:02:32 – Starting Cendix and reacquiring Zairmail 00:02:51 – Raising capital and teaching career 00:03:17 – Comparing current economic uncertainty to 2001 00:04:15 – High failure rates and the role of good fortune 00:04:41 – Managing funds responsibly and acquiring a competitor 00:06:05 – Strategy and business cycles 00:07:29 – Opportunities during downturns: acquisitions and growth 00:08:31 – Economic downturns as trailing indicators 00:09:33 – Disappearing industries: paper checks and Yellow Pages 00:10:24 – Are cycles accelerating? 00:11:16 – Pace of innovation and rapid change 00:11:54 – Technology compared to building road systems 00:12:58 – Timeless advice for business owners 00:13:32 – Downturns as a time to reset and prepare 00:15:34 – How businesses secure funding 00:16:16 – Venture capital as portfolio investing 00:18:28 – How to connect with Wilson 00:19:14 – The secret to scaling a business 00:19:23 – Running out of capital as the #1 failure point 00:19:42 – Why money should never be the sole motivator Links And Resources: Zairmail Cendix Wilson on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode of How to Scale a Business, Brianna Greenspan—author, genetics consultant, and CEO of Brianna Greenspan International—reveals how scaling with heart, integrity, and intentionality creates sustainable success. Born with a chronic illness and shaped by adversity, Brianna shares how self-leadership, conscious reflection, and asking the right questions became her ultimate growth tools. She discusses the real science behind wellness, how she “fails fast and pivots faster,” and why traditional hustle culture often leads to burnout. From skipping pop culture to leading a wellness village in a Las Vegas casino, Brianna brings a bold, evidence-based approach to growth mindset, leadership, and business evolution. If you’re looking for a soulful yet strategic roadmap to scale, this conversation is a must-listen. Chapters: 00:00:00 - Kicking Off with Purpose and Presence 00:00:32 - Why Scaling with Heart Actually Works 00:01:24 - Success Starts on the Inside 00:03:56 - From Chronic Illness to CEO 00:06:28 - Protecting Your Time Like Your Life Depends on It 00:10:17 - Self-Care Is the Strategy 00:20:55 - The One Question That Changes Everything 00:24:30 - Where to Find Me + A Final Invitation Links And Resources: Website Brianna Greenspan on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Scaling a remote business isn’t just about growth—it’s about creating operational clarity and building systems that don’t depend on the founder. In this episode, Hector sits down with operations strategist Madi Waggoner to unpack the L.I.F.T. Framework, a powerful four-part system focused on Leadership, Infrastructure, Fuel, and Team. Madi shares real-world tactics for overcoming founder bottlenecks, setting up trust-building weekly reports, and using tools like Slack and Asana the right way. If you’ve been “driving blind” without KPIs or overwhelmed by constant communication breakdowns, this episode offers a practical roadmap to scale with clarity. Chapters: 00:00:00 - Meet Madi Waggoner: Scaling Expert Extraordinaire 00:01:16 - From Tech Startups to Ops Success: Madi's Journey 00:02:48 - Unlocking Business Growth: Why KPIs Matter 00:08:28 - The Secret to Building High-Performing Teams 00:12:33 - Discover the L.I.F.T. Framework for Scaling Success 00:19:14 - Picking the Perfect Tools for Remote Teams 00:26:52 - Madi’s Final Wisdom: How to Scale with Ease Links And Resources: Building Remote Website Madi on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Eric Collett — CEO of A Mind For All Seasons — reveals how entrepreneurs can upgrade their operating system by mastering brain health fundamentals. Drawing on decades of experience reversing cognitive decline, Eric unpacks why your brain is your tool in the knowledge economy and how sleep, stress management, nutrition, and cognitive training sharpen your thinking like a hardware upgrade. Discover why neuroplasticity is your secret edge, what myths are sabotaging your performance, and how to scale smarter with a sharper mind. Chapters: 00:00:00 - Meet Eric Collett and Kickoff 00:00:26 - From Unexpected Beginnings to Brain Health 00:02:38 - Founding the Company and Meeting His Partner 00:03:15 - Creating Practical Tools for Sharper Minds 00:03:48 - Why Brain Health Changes Everything 00:07:01 - Busting Common Brain Health Myths 00:09:47 - Simple Daily Habits for a Stronger Brain 00:13:18 - How Food and Supplements Boost Your Brain 00:20:39 - The Hidden Impact of Stress and Dental Health 00:21:25 - Final Takeaways and Action Steps Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode of How to Scale a Business , Dr. Lani Jones—clinical psychologist, executive advisor, and founder of HBL Advisory Group—joins host Hector Santiesteban to explore how internal growth fuels scalable success. Drawing from her transition out of corporate healthcare and into entrepreneurship, Dr. Jones unpacks the powerful role of emotional intelligence, communication, and self-leadership in building high-performing teams. She challenges the notion that employee wellness is just “corporate fluff” by showing its direct impact on retention, productivity, and profitability. Whether you’re leading a small team or scaling a growing company, this conversation reveals how investing in yourself and your people is not just good practice—it’s smart business. Chapters: 00:00:00 - Kicking Off: Meet Dr. Lani Jones 00:00:24 - From Burnout to Bold Business Moves 00:01:39 - Blending Psychology with High-Impact Leadership 00:02:05 - Why Team Wellness Is a Profit Strategy 00:02:32 - Inner Work That Drives Outer Growth 00:03:34 - Scaling Pains: What’s Holding You Back 00:07:30 - Letting Go of Control to Grow 00:20:16 - Communication and Clarity: The CEO Superpowers 00:22:11 - Final Wisdom and Where to Learn More Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M CEO looking for more presence and fulfillment, this episode dives deep into the inner architecture of success. Plus, Cassie reveals how she’s using AI as her co-founder to scale with soul, and offers three powerful questions to help leaders rewrite their story and unlock exponential growth. Chapters: 00:00:00 - Meet Cassie & the Real Reason You’re Stuck 00:01:10 - What It Means to Be a Visionary Guide 00:03:27 - Your Next Level Requires a New Identity 00:06:03 - The Subtle Signs You’ve Outgrown Your Current Role 00:07:21 - When Business Growth Demands Personal Evolution 00:09:29 - Why Identity Is Your Greatest Business Lever 00:15:17 - The 3 Questions That Transform Everything 00:19:12 - How Cassie Uses AI as Her Creative Co-Founder 00:23:31 - Final Sparks of Insight for Scaling with Soul Links And Resources: Website Cassie Shea on LinkedIn Aligned Freedom Assessment: Available via homepage ("Ready to Get Aligned" prompt) Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth. Chapters: 00:00:00 - From Food Service to $25M 00:01:03 - The Accidental Marketer 00:03:06 - Launching a Purpose-Driven Agency 00:04:29 - The #1 Marketing Mistake 00:05:43 - How to Build a Brand Tribe 00:11:44 - Proven Frameworks That Actually Work 00:17:07 - The G.R.O.W.T.H. Formula Revealed 00:23:53 - Scaling Secrets & Final Takeaways Links And Resources: Website Jon Logan on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Wes Chyrchel—fractional COO, consultant, and author—joins Hector to unpack the real operational backbone behind successful scaling. With over 27 years of experience turning vision into execution, Wes breaks down how founders can escape the chaos of doing it all and move into their zone of genius. From crafting goal-driven strategies to choosing the right KPIs and daily actions, Wes reveals how small, consistent reps—just like in fitness—build scalable, sustainable companies. He also explores how AI is reshaping organizational structure and why creating multiple income streams is no longer optional. Whether you're a startup founder stuck in the weeds or a seasoned CEO preparing for acquisition, Wes delivers practical, battle-tested insights for building the systems that make big ideas actually work. Chapters: 00:00:00 - Meet Wes: The Scaler Behind the Curtain 00:00:27 - Why Every Visionary Needs a Bulldozer 00:02:04 - From Laid Off to Launching 7-Figure Systems 00:03:28 - The Pain Points Founders Don’t Talk About 00:05:46 - Scale Math: Goals + KPIs = Growth 00:08:20 - The Founder’s Greatest Obstacle: Control 00:19:58 - When the Economy Shifts, Do You? 00:25:18 - Your Org Chart Is About to Be Replaced by AI 00:27:29 - Wes’s Book & the Mindset Shift That Changed Everything Links And Resources: Website Wes on LinkedIn Book (Coming Soon): Create Your Own Job Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Laura Humphreys shares the unfiltered journey of building—and selling—a $15 million agency, only after nearly burning out in the process. Now a mentor to agencies worldwide, Laura unpacks the seven strategies she teaches to help owner-operators escape the hamster wheel, reclaim their time, and create scalable, high-performance businesses. From using AI to future-proof service delivery to building deep sea sales pipelines, this episode is packed with both war stories and winning tactics for founders who are ready to lead like CEOs. Chapters: 00:00:00 – Meet Laura Humphreys: The Mentor Who Turned Agency Burnout into a $15M Exit 00:00:26 – From Copywriter to CEO: Laura’s Unfiltered Path to Building and Selling Her Agency 00:02:15 – Stuck on the Hamster Wheel: Why Owner-Operators Struggle to Scale (and How to Get Off) 00:04:35 – How to Build a Team That Actually Delivers (Without You Micromanaging Everything) 00:06:39 – CEO Mode Activated: The Power Shift from Managing to Leading 00:09:45 – If You Don’t Know Where You’re Going, How Will Your Team? Creating a Vision That Works 00:19:49 – AI, Market Shifts, and What Agencies Need to Do Now to Stay Ahead 00:21:42 – Final Word from Laura: Let Go, Trust More, and Build Something That Lasts Links And Resources: Laura Humphreys on LinkedIn Join SMASH Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Aaron Reiter, Managing Partner at InterProse, to challenge everything you thought you knew about debt collection. With a background in communication, sales, and psychology, Aaron shares how he unexpectedly found purpose in an industry often overlooked—or even misunderstood. Discover how InterProse uses education, technology, and empathy to support family-owned businesses and drive revenue recovery without compromising integrity. If you're looking for hidden profit levers in your business, or ways to scale with compassion, this conversation is one you won’t want to miss. Chapters: 00:00:00 - Meet Aaron Reiter & Discover the Unexpected World of Debt Collection 00:00:42 - From Broadcast Journalism to the Frontlines of Financial Recovery 00:01:36 - What Most People Get Wrong About Collections 00:02:51 - Debunking Debt Collection Myths 00:04:08 - A New Era: Smarter, Softer Collections 00:06:13 - Why Debt Recovery Matters More Than You Think 00:08:58 - Innovating in One of the Most Regulated Industries in the U.S. 00:19:30 - Why Self-Service Isn’t Just for Retail Anymore 00:21:21 - How AI is Reshaping the Way We Recover Debt 00:24:32 - Final Insights & How to Connect with Aaron Links And Resources: InterProse Website Aaron on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector Santiesteban sits down with Kash Fadaie, founder of Fadaie Insurance Services, to explore how an internal spiritual awakening transformed into a thriving business. Kash shares how escaping Iran as a child, diving into sacred texts, and seeking divine alignment laid the foundation for scaling a purpose-driven insurance company. If you’ve ever felt called to grow a business without losing your soul, this conversation will resonate deeply. Chapters: 00:00:00 - A Powerful Welcome: Meet Kash Fadaie 00:01:05 - From Fleeing Iran to Founding a Movement 00:02:55 - Merging Mindfulness and Money-Making 00:06:49 - Consciousness: The Secret Weapon of Scalable Leaders 00:13:02 - Real-World Strategies Rooted in Inner Work 00:14:52 - Why Rest Isn’t Lazy—It’s Strategic 00:21:51 - Deepening Spiritual Practices for Business Alignment 00:25:47 - Kash’s Final Word: Alignment Over Everything Links And Resources: Fadaie Insurance Services Kash Fadaie on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode of How to Scale a Business , host Hector Santiesteban is joined by Kurt Schmidt, an agency business coach, Inc. 5000 leader, and former extreme sports pro. Together, they dive deep into the highs and lows of growing a service-based business. From the profitable "sweet spot" of 6–12 employees to the leadership transitions that trip up creatives-turned-CEOs, Kurt shares real talk and real strategies for scaling sustainably. If you're running an agency, creative studio, or service-driven company — this is an episode you can't afford to miss. Chapters: 00:00:00 – Meet Kurt Schmidt: From Extreme Sports to Agency Leadership 00:00:24 – Why Most Agencies Feel Like a High-Stakes Balancing Act 00:02:36 – The Real Growth Curve: What Happens at 6, 12, and 30 People 00:05:40 – From Doer to Leader: Making the Shift Without Losing Yourself 00:09:08 – Delegation or Die: Why Letting Go Is the Key to Scale 00:12:40 – What to Focus On (When Everything Feels Important) 00:15:04 – Survive or Thrive: Reading the Market and Staying Ahead 00:22:30 – AI, Automation & Staying Lean Without Losing Your Edge 00:26:01 – Final Thoughts & Where to Find Kurt Online Links And Resources: Website Kurt on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Chad Harrison—head of franchise development at Authority Brands—shares how scalable businesses are built through proven systems, strong leadership, and the power of franchising. From supporting new owners in the “number two business” (Doody Calls) to guiding semi-absentee entrepreneurs, Chad breaks down how following a playbook and leveraging a support network can turn even unconventional opportunities into serious success. Whether you’re exploring business ownership or looking to grow your existing operation, this episode offers practical insights on leadership, systems, and scaling the right way. Chapters: 00:00:00 - Meet Chad Harrison: The Man Behind Franchise Growth at Authority Brands 00:00:27 - From Corporate to Franchising: Chad’s Journey & What Makes a Franchise Win 00:03:43 - The Secret to Scaling? Just Follow the System (Seriously) 00:08:41 - From Scooping to Scaling: Wild Wins and Real Talk from the Field 00:14:00 - How Authority Brands Powers Its Franchisees (Even the Marketing!) 00:22:43 - Wrapping Up with Chad: How to Learn More & Take the Next Step Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector Santiesteban sits down with transformational leader Amber Vilhauer to explore the deeply personal roots behind her meteoric rise as an entrepreneur and marketing powerhouse. Amber shares how her early experiences with isolation and bullying shaped her drive to create meaningful change in the world. From selling Cutco knives at 17 to launching a multi-million dollar agency recognized on the Inc. 5000 list, Amber breaks down how true business growth starts with inner alignment. Listeners will discover the real secret to scaling a soul-aligned brand, creating Infinite Impact, and showing up authentically in both life and business. Whether you're an agency owner, coach, content creator, or tech founder—this episode will inspire you to get clear, get aligned, and go all in. Chapters: 00:00:00 - Meet Amber Vilhauer: From Quiet Kid to Impact Queen 00:00:30 - A Life-Changing Moment That Sparked Everything 00:01:22 - Growing Up Invisible: Amber’s Childhood Story 00:03:23 - How Selling Knives Unlocked an Entrepreneurial Fire 00:04:38 - Scaling a Business That Feeds Your Soul 00:06:49 - Why Alignment Is the Ultimate Growth Hack 00:15:59 - Speak to the Soul of Your Avatar 00:21:28 - Heal the Wound, Grow the Brand 00:29:01 - Final Thoughts + Get Connected with Amber Links And Resources: Amber on LinkedIn Amber on Instagram AmberVilhauer.com Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Michael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy. Chapters: 00:00:00 – Meet Michael Barbarita & His Business Story 00:00:50 – How Michael Built (and Nearly Lost) His Business 00:05:36 – The Secret to Turning Leads Into Customers 00:07:45 – The Biggest Mistakes Business Owners Make With Their Offers 00:10:12 – Why ‘I Hope So’ Marketing Is Holding You Back 00:12:30 – How to Craft an Offer Customers Can’t Say No To 00:14:50 – The Power of Risk Reversal in Scaling a Business 00:16:03 How to Create an Offer Customers Can’t Refuse 00:25:25 – Final Takeaways & Where to Learn More Links And Resources: Michael on Linkedin Next Step CPO Next Step CFO Contact Page : Fill out the form with "Interview Book Interview" in the message Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation. Chapters: 00:00 Meet Logan Altman: A Leader on a Mission 00:43 The Journey Behind Logan Altman’s Purpose-Driven Work 03:48 Overcoming Challenges and Pivoting Strategies for Success 07:22 The Power of Authenticity in Building a Strong Culture 12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic 16:03 Creating a Game-Changing Resource Hub for Foster Care 19:30 Leadership Secrets: How to Inspire and Engage Your Team 23:54 Final Thoughts and How to Connect with Logan Altman Links And Resources: Doing Good Works Website Logan Altman on Linkedin Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode, Hector sits down with Nico Seedsman, a former Special Forces operator who went from running kill-capture missions to battling for his own survival. After years of pushing his body to the extreme, Nico found himself completely wrecked—crippling exhaustion, PTSD, chronic illness, and a body that was shutting down. Traditional medicine had nothing for him. Left with months to live, he took a shot on stem cells, and what happened next changed everything. Now, as the CEO of ODIN Stem Cells, he’s taking on the broken medical system and making regenerative medicine accessible for the people who need it most. Hector and Nico get into the raw, unfiltered truth about healing, leadership, and what it takes to build something that actually makes a difference. Chapters: 00:00:00 - A Warfighter’s Mission: From Battlefield to Breakthrough 00:00:18 - A Savage Start: From the Navy to Special Forces 00:02:18 - When the System Fails: Nico’s Fight for Survival 00:06:58 - Abandoned Soldiers: Why Veterans Deserve Better 00:09:04 - Building Odin: Taking on the Medical Industry 00:17:41 - Loyalty, Integrity, Ownership: Leading Like a Warrior 00:19:44 - Thinking Five Steps Ahead: The Future of Stem Cells 00:23:04 - The Truth About Healing: Final Thoughts Links and Resources: Nico on LinkedIn Nico on Instagram ODIN Stem Cells Warrior Refit Foundation Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment, and leadership—so founders can diagnose what’s actually slowing them down. He shares real stories from behind the scenes, talks about hiring the right people (or machines), and explains why scaling isn’t just about getting bigger but about building the right kind of business. If you’re feeling stuck, juggling too many hats, or unsure what’s keeping you from leveling up, this episode is packed with practical insights to help you figure it out. Chapters: 00:00:00 – The Game of Scaling: Why It’s Not Just About Growth 00:00:53 – 12 Calls a Day, Mergers, and a Book That Changed Everything 00:04:21 – Three Hidden Business Constraints That Are Quietly Holding You Back 00:05:46 – Stuck in Fulfillment or Sales? The Self-Diagnosis Every Founder Needs 00:13:14 – Leading vs. Managing: How to Get Your Team to Actually Execute 00:17:18 – AI, Automation, or Hiring? The $250/Month Decision That Changes Everything 00:22:34 – Scaling Without Chaos: The Simple Habit That Builds Real Momentum Links and Resources: Raul on LinkedIn Do Good Work | Scale Your Impact Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with David "Ledge" Ledgerwood, a guy who’s cracked the code on turning content into closed deals. Ledge doesn’t just talk about B2B sales—he’s done it, closing $50M in enterprise deals and landing Fortune 1000 clients using podcasting as his secret weapon. They get into the strategy behind why most agencies and service businesses struggle to scale, and how the right content-to-revenue system changes everything. If you’re tired of spinning your wheels with cold outreach and content that doesn’t convert, this is the episode that’ll show you a smarter way to grow. Chapters: 00:00:00 – The Story Begins: Who is Ledge and Why Should You Listen? 00:01:37 – The Accidental Podcast Strategy That Closed $150K+ Deals 00:04:22 – Scaling B2B Services: Lessons From Add One Zero 00:09:11 – The Harsh Truth About Content Marketing (Most Are Doing It Wrong) 00:15:39 – The Real ROI of Content: Beyond Vanity Metrics 00:22:14 – The Hidden Power of Strategic Content Distribution 00:27:42 – Niche Domination: Why the Smallest Markets Yield the Biggest Wins 00:31:57 – Wrapping Up: Where to Find Ledge and What’s Next Links and Resources: Ledge on LinkedIn Add1Zero Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
James Davis isn’t your typical PR guy—he’s a strategist who tells CEOs the hard truth and helps them win big. As the founder of Touchdown Strategies, he’s worked behind the scenes of some of the most high-stakes political and corporate battles, from shaping Supreme Court confirmations to crisis-managing BP’s Deepwater Horizon response. In this episode, James shares how he built a powerhouse agency, why most PR is just noise, and what it really takes to shift public opinion. If you want to learn how to cut through the BS and drive real impact, this one’s for you. Chapters: 00:00:00 – Kicking Off: How James Davis Is More Than Just PR 00:00:43 – From Agencies to Touchdowns: Betting on Himself 00:01:53 – The Truth About PR: Why Most Firms Get It Wrong 00:03:46 – Building Teams That Solve Problems, Not Just Report Them 00:05:19 – The Strategy CEOs Don’t Want to Hear (But Need To) 00:07:46 – Scaling Without Breaking: Systems Over Superheroes 00:12:07 – The Playbook for Messaging That Actually Moves the Needle 00:18:10 – AI, Deepfakes & Speed: The New Rules of Crisis Response 00:22:27 – How to Connect with James Davis & Take Action Today Links and Resources: James on LinkedIn Touchdown Strategies Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector's chatting with Rusty Shields, the big boss at Develefy Consulting, about how awesome game-changing relationships are in business. Rusty's journey is wild - he started in opera, then switched to leadership consulting, always shaking things up! He shares why most people totally miss the mark when it comes to business relationships and how ditching those "you scratch my back, I'll scratch yours" connections for deeper ones can really skyrocket your growth. If you're tired of playing by those old-school leadership rules, Rusty's ideas might just change how you level up! Chapters: 00:00:00 – A First Guest, A Big Idea, and a Bold Conversation 00:00:54 – From Opera Stages to Boardrooms: Rusty’s Unexpected Path to Leadership 00:03:21 – Why Traditional Leadership Training is Broken (And What Works Instead) 00:08:02 – The 4-Step Connection Framework That Will Transform Your Business 00:12:47 – Step 1: The Power of ‘Why’ and How It Shapes Every Relationship 00:16:32 – Step 2: Finding Your Unique Connection Vehicle 00:20:21 – How to Apply This Today (Without Overhauling Everything) 00:25:09 – Where to Find Rusty and Why 2025 is the Year for Bold Moves Links and Resources: Rusty on LinkedIn Develefy Consulting Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you! Chapters: 00:00:00 - A Warm Welcome and the Storyteller’s Arrival 00:00:29 - From Corporate Suit to Storytelling Savant 00:01:36 - The Storytelling Secret B2B Keeps Ignoring 00:02:06 - Fatal Storytelling Missteps You Might Be Making 00:03:34 - Transforming Customers into Brand Heroes 00:05:41 - Villains in Marketing? Yes, and You Need One 00:06:44 - Executive Personas: Building Brands with Personality 00:08:02 - The Triple Threat of Stories Every Brand Needs 00:09:59 - Spreading Your Story Like Wildfire 00:12:42 - Your Toolkit for Becoming a Master Storyteller 00:18:28 - When to Outsource: Hiring the Right Storyteller 00:19:35 - The Final Act: Caroline’s Parting Wisdom Links and Resources: Caroline on LinkedIn Story Copywriting Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector and Aaron Hageman, a business whiz who's aced scaling companies and leading teams, have a chat. Aaron shares his journey, from selling his company to Walmart to realizing personal growth is key to success. He drops actionable advice on emotional intelligence, building systems, and investing in people to grow. It's a real and honest look at what it takes to scale a business and yourself, all while staying grounded. Chapters: 00:00:00 - Aaron’s Take on Entrepreneurship 00:00:32 - From Startups to Walmart: Aaron’s Bold Journey 00:02:15 - Mentors, Coaches, and the Magic of Standing on Giants' Shoulders 00:05:08 - The Unexpected Link Between Personal Growth and Business Success 00:07:54 - Mindset Shifts That Make or Break Entrepreneurs 00:12:04 - Learn, Apply, Teach: Aaron’s Framework for Winning 00:16:09 - The Hidden Superpower: How Assistants Transform Success 00:24:20 - Scaling with Servant Leadership: Aaron’s Game-Changer Links and Resources: Aaron on LinkedIn Aaron on Instagram Hageman Enterprises From Dropout to Delivery Kingpin by Aaron Hageman Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Logan Speights, co-founder of Proxxy, to discuss the world of scaling service-based businesses. Logan, a self-proclaimed ops and automation enthusiast, shares how his journey from the dot-com boom to agency ownership shaped his obsession with creating seamless systems. They talk about the biggest pitfalls agency owners face, the secret sauce to scaling successfully, and why having an operating system in place is a non-negotiable for growth. Logan also offers you the tools to rethink how you approach business growth. Chapters: 00:00:00 – Who is Logan Speights? A Mastermind in Automation and Scaling 00:01:05 – From Dot-Com Dreams to Agency Excellence 00:02:57 – Why Agencies Struggle: The Hidden Challenges 00:05:21 – The Operating System: A Non-Negotiable for Business Growth 00:08:35 – The Six Stages of Scaling: Where Are You Now? 00:18:53 – Cracking the Growth Code: 8 Factors You Can’t Ignore 00:24:15 – The Secret Sauce to Scaling Your Business Revealed Links and Resources: Logan on LinkedIn Proxxy TripleEights Digital Fight Club Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and leveraging data, Erik offers a look at what it takes to scale a business while staying focused on the mission. Tune in for a conversation about big-picture thinking with takeaways for any entrepreneur aiming to grow their company. Chapters: 00:00:00 – The First Question That Sets the Stage 00:00:22 – A Trophy Shelf That Tells a Bigger Story 00:01:50 – Why "Easy to Work With" Became Non-Negotiable 00:02:34 – The Awkward Phase Every Business Faces 00:04:45 – When Focus Becomes the Hardest Skill to Master 00:13:31 – The Invisible Mistakes Killing Your Marketing Efforts 00:18:11 – A Downward Spiral and the Scrappy Comeback 00:20:25 – The Next Big Bet and What Comes After Links and Resources: Erik Huberman Hawke Media Erik on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Robert Manasier, CEO of InFocus Brands, to explore the realities of scaling a business by reading market trends and removing ego from decision-making. Robert shares how failure became his greatest teacher, why execution always outweighs ideas, and how simplifying processes is the key to sustainable growth. They discuss the importance of honest feedback, calculated risks, and building teams that prioritize accountability over ego. Tune in to hear Robert explain the mindset shifts and methodologies that drive long-term success in an ever-changing market. Chapters 00:00:00 – Where Market Wisdom Begins 00:00:58 – Teenage CEO: Lessons from Robert’s First Failures and Triumphs 00:03:11 – The Invisible Skill: How to Read Markets Before They Speak 00:04:54 – Adapt or Expire: The Relentless Reality of Market Shifts 00:10:30 – Teams Without Ego: Building a Culture That Executes 00:11:42 – Predictions vs. Patterns: Spotting What’s Next Before It’s Obvious 00:22:01 – Scaling Simplified: Why Complexity is the Silent Killer of Growth Links and Resources Robert on LinkedIn In Focus Brands on LinkedIn In Focus Brands on YouTube Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Jacob Kelly for a conversation about the intersection of marketing, content creation, and genuine connection with audiences. Jacob shares his experiences from growing one of the top podcasts in the world to building impactful marketing campaigns, breaking down why chasing trends often leads to hollow results. They explore the balance between art and media, the underrated power of newsletters, and how businesses can use podcasts as more than just content—they can be sales tools. Tune in to hear a fresh perspective on how brands can truly resonate with their audience. Chapters 00:00:00 – The Unfiltered Opening: Meet Jacob Kelly 00:00:30 – From Sports Marketing to Podcast Stardom: Jacob's Origin Story 00:02:08 – Why Most Businesses Fail at Online Marketing 00:04:08 – The Podcast Hack That Doubles as a Sales Tool 00:08:03 – Newsletters Aren’t Dead: Why Jacob Still Bets on Email 00:12:21 – Timeless Marketing Strategies That Outlast Trends 00:21:56 – Art vs. Media: Why Your Business Needs to Know the Difference 00:24:35 – The Wrap-Up: Key Takeaways and Final Thoughts Links and Resources Jacob on LinkedIn Jacob on Instagram Jacob on TikTok Artwell Podcast Artwell Substack Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome conversation about the tough questions leaders need to face and the hard truths that drive meaningful change. Chapters 00:00:00 - A Name You Won’t Forget 00:00:25 - Unpacking a Fresh Perspective 00:01:29 - Myths That Refuse to Die 00:03:15 - What’s Hiding Beneath the Surface? 00:04:43 - The Mindset Alchemy 00:06:20 - The Tug-of-War We All Face 00:08:57 - When Leaders Become Heroes 00:17:51 - Breaking Boundaries at Home 00:21:26 - Lessons Etched in Gold 00:24:09 - The Doorway to Something More Links and Resources Maresa on LinkedIn The Executive Cat Herder Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth. Chapters 00:00:00 - Opening the Gateway to Trust 00:00:29 - From Marketing to a Market Crash 00:02:19 - The Trust That Builds Businesses 00:04:07 - A Framework Born from Crisis 00:06:36 - Spotting Hidden Trust Barriers 00:12:21 - When Trust Transforms Teams 00:18:23 - Decoding the Trust Triangle 00:23:01 - A Final Word on Trust’s Power Links and Resources Natalie on LinkedIn Success Through Trust The Power of Trust: How Top Companies Build, Manage and Protect It Trusted: The Proven Path To Customer Loyalty And Business Growth Building Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting Trust Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector welcomes Dr. Shikha Goodwin to the show. She’s a neuroscience expert with a passion for exploring how the brain shapes resilience, decision-making, and growth. Together, they discuss the connection between brain health and entrepreneurship, breaking down ways leaders can improve focus, manage stress, and navigate challenges. Dr. Shikha shares how she went from engineering to biomedical research, explaining the science behind everyday actions like exercise, community, and mindset. Tune in to hear how to strengthen mental capacity and build a foundation for long-term success! Chapters 00:00:00 – Opening the Conversation: A Warm Welcome 00:01:25 – The Journey That Shaped Dr. Shikha 00:05:27 – Founders’ Hurdles and Practical Wisdom 00:08:28 – Exploring the Brain’s Role in Innovation 00:13:40 – Strategies to Maintain Peak Brain Performance 00:19:16 – Why Nature Plays a Vital Role 00:21:55 – Scientific Insights on Finding Purpose 00:24:14 – How Resilience Shapes Leaders 00:25:49 – Trauma and Its Impact on Leadership 00:29:00 – Personal Stories of Triumph Over Adversity 00:34:31 – Community and Positivity as Game Changers 00:38:38 – Final Thoughts and Takeaways Links and Resources Dr. Shikha Jain Goodwin Dr. Shikha on LinkedIn SAIKR on LinkedIn Google Scholar Neurotree Academia Brain Sciences Center Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector sits down with Georgia Vanderville to discuss her journey as she went from an accidental candle maker to a thriving entrepreneur. Georgia shares how a simple gift sparked the beginning of her candle business, the challenges she faced in scaling her vision, and the personal growth required to embrace her role as a leader. She opens up about the internal battles many entrepreneurs face, the mindset shifts that shaped her path, and the lessons she’s learned about resilience, opportunity, and creating lasting impact. Chapters 00:00:00 - The Unveiling of a Unique Journey 00:01:00 - Georgia’s Bold Leap into Entrepreneurship 00:02:09 - Crafting Success: The Birth of a Candle Empire 00:04:25 - The Spark That Ignited It All 00:08:10 - Rising Above: Lessons in Resilience and Growth 00:13:50 - The Power of Personal Evolution 00:23:23 - Pearls of Wisdom: Parting Advice Links and Resources Georgia on LinkedIn Shortie’s Candle Company Shortie’s Candle Company on Facebook Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience. Chapters 00:00:00: Welcoming Ross McDaniel Back 00:00:23: The Start of Trellis Coffee Bar 00:02:44: Facing the Unexpected in Local Business 00:06:06: Cracking the Code on Permits 00:10:32: How Social Proof Fuels Growth 00:12:51: Mastering Competency and Local Strategy 00:18:33: Turning Reviews into a Growth Engine 00:23:33: Closing Thoughts on Scaling with Consistency Links and Resources Ross on LinkedIn Trellis Coffee Bar Fencepost Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Ben Catley takes us on a journey through the power of accountability and what it truly means to take ownership of one’s growth. Sharing his own transformation into the “Accountability Viking,” Ben dives into the struggle many entrepreneurs face with procrastination, burnout, and staying on course. He breaks down the Five Gates of Growth, revealing how each stage drives personal and business success without losing sight of mental health. You’ll get a firsthand look at how embracing accountability can shift the way you approach both work and life, challenging the common approaches to goal-setting and self-discipline. Chapters 00:00:00 - Meet the Accountability Viking, Ben Catley 00:00:42 - Pathway to Accountability Power 00:02:00 - Unveiling Accountability’s True Force 00:04:54 - The Viking Persona Unleashed 00:11:53 - Decoding Resistance in Accountability 00:19:08 - The Neuroscience Behind Burnout Avoidance 00:22:09 - The Five Gates: Unlocking True Growth 00:31:49 - Final Words & How to Connect with Ben Links and Resources Ben on LinkedIn Get Sh!t Done with Ben’s Accountability Coaching Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise. Chapters 00:00:00 - Introduction & Warm Welcome 00:00:33 - Steve Cummins' Path to Marketing 00:02:53 - Tackling Tech Marketing Hurdles 00:04:47 - Proven Strategies to Elevate Tech Marketing 00:05:44 - Avoiding Costly Marketing Missteps 00:10:32 - Gaining Momentum Through Targeted Focus 00:16:37 - The Power of Consistent Marketing Practices 00:21:24 - Exploring the Future: New Marketing Technologies 00:23:45 - Closing Insights and Final Reflections Links and Resources Steve on LinkedIn Solent Strategies The Marketing Mix Podcast Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Julie Boll talks about her journey of self-discovery and growth as an entrepreneur, focusing on the emotional and psychological barriers many business owners face. She opens up about overcoming her own scarcity mindset, imposter syndrome, and the limiting beliefs that kept her from reaching her potential. Through her story, Julie explains how tools like emotional agility and self-compassion can empower entrepreneurs to break free from constraints and align with their true vision. You’ll gain insights on moving beyond fears and creating a business that truly resonates with your values and strengths. Chapters 00:00:00 - Introduction and Welcome 00:00:21 - Uncovering the Emotional Side of Entrepreneurship 00:01:16 - Julie's Unexpected Path to Entrepreneurship 00:02:07 - Navigating Challenges and Scarcity Thinking 00:04:54 - Supporting Nonprofits and Consultant Growth 00:06:45 - Breaking Free from Limiting Beliefs 00:10:16 - Confronting Imposter Syndrome with Emotional Agility 00:13:47 - Redefining Identity Through Voice 00:14:13 - Facing Podcasting Fears 00:15:49 - Sharpening Business Goals 00:18:47 - Shame and Emotions 00:19:47 - Crafting a Framework for Entrepreneurs 00:22:00 - Social Media’s Role in Entrepreneurial Challenges 00:24:57 - Revealing Secrets to Scaling a Business 00:26:24 - Final Reflections and Farewell Links and Resources Julie on LinkedIn Julie Boll Consulting Courageous Leadership Scorecard Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to branding and how to avoid them. Whether you're just starting out or looking to refine your brand, Tonya’s insights will get you thinking about branding in a whole new way! Chapters 00:00:00 – A Story of Transformation Begins 00:01:08 – From Door-to-Door Sales to Media Powerhouse - Tonya Eberhart 00:01:53 – The Birth of a Revolutionary Branding Idea 00:03:07 – Unlocking the True Power of Personal Branding 00:04:47 – Navigating the Digital Branding Landscape 00:07:11 – The Key to Understanding Your Brand's Core 00:12:10 – The Secret to Attracting Your Ideal Customer 00:14:33 – Avoid These Common Branding Pitfalls 00:17:13 – Crafting a Brand That Truly Defines You 00:18:28 – Building a Brand That Resonates and Inspires 00:19:53 – How to Showcase Your Brand to the World 00:21:10 – The Difference Between Rebranding and Refreshing 00:24:57 – Personal Branding vs. Business Branding: The Big Debate 00:26:25 – Wrapping Up: Lasting Insights on Branding Links and Resources Tonya on LinkedIn Tonya on Instagram BrandFace Be Bold Branding Podcast Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Chad Brown shares his journey from building a successful media production company to facing a major leadership crisis that nearly cost him everything. He opens up about how his relentless pursuit of success strained his family and burned out his team, leading to a wake-up call that transformed the way he runs his business. Chad explains how he shifted his focus to building a people-centered organization and the lessons he learned about leadership, trust, and scaling a lean operation. His story offers valuable insights for anyone looking to balance growth with sustainable leadership. Chapters 00:00:00 - Kicking Off: A Deep Dive into Scaling with Chad Brown 00:01:00 - Chad’s Leap into Media: From Weddings to Big Brands 00:03:20 - The Grind: Personal Sacrifice and Industry Clout 00:05:45 - Burnout Reality: The Moment Everything Changed 00:09:30 - A New Approach: Transforming Leadership & Team Dynamics 00:12:45 - Lean and Mean: Operational Strategies that Work 00:16:55 - Trust and Leadership: Building Teams that Thrive 00:23:20 - Final Takeaways: Lessons Learned and Next Steps Links and Resources Chad on LinkedIn Founder Freedom Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode of Legal Rank , host Emma Edmonds sits down with J.B. Harris, a distinguished attorney from Miami known for his impactful work in tobacco litigation and his adventurous spirit. With a legal career spanning over four decades, J.B. has been recognized as one of the Top 100 Lawyers by The National Trial Lawyers in 2020 and 2021. Beyond the courtroom, he’s trekked to Mount Everest Base Camp and hiked across the peaks of Mongolia and Yellowstone. Dive into J.B.'s unique path, his passion for justice, and the personal and professional mountains he's yet to conquer. Links And Resources: J.B. Harris on LinkedIn Emma Edmonds on LinkedIn NOVA Injury Law Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what doesn’t—when it comes to scaling a business. Chapters 00:00:00 – Welcome to the Journey of Scaling 00:00:27 – Jon Morrison: From Scrounging to Thriving 00:02:15 – Entrepreneurial Beginnings: Scrambling for Solutions 00:04:05 – Discovering the Niche: The Heart of Entrepreneurship 00:06:23 – Serving Your Tribe: The Power of Connection 00:10:15 – Elevating with Service: What Makes a Business Stand Out 00:14:35 – Business Success: Frameworks that Transform 00:19:45 – Taking the Leap: Strategies to Scale Smartly 00:25:30 – Scaling Your Business: Lessons from the Frontline 00:28:48 – Wrapping Up: Key Takeaways for Entrepreneurs 00:30:05 – Conclusion and Final Thoughts Links And Resources: Jon Morrison Jon on LinkedIn Now Start With Who by Jon Morrison Get Clear Get Clear AI Segmentology Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode of the How to Scale a Business Podcast , host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solutions tailored to businesses of all types. From working capital loans to real estate investments and franchising support, April dives into the holistic approach her firm takes to ensure long-term success for clients. Learn how April’s passion for helping businesses scale, combined with her strategic partnerships, has made her a key player in the lending space. Don’t miss her insights on how to navigate a tough market, stay competitive, and continuously grow in the world of business finance. Links And Resources: Innovative Commercial Capital April Elizabeth on LinkedIn Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Asmâa Methqal, founder of Fire and Flow, shares how business leaders often become their own biggest obstacles to success, getting in their own way. She explains the importance of balancing drive and action with intuition and self-awareness. Asmâa also talks about how leaders can break through internal roadblocks by focusing on personal growth and fulfillment, not just external goals. Through practical insights, she shows how this shift can lead to more sustainable business growth and a deeper sense of purpose. Chapters 00:00:00 – From Burnout to Breakthrough: How Asmâa Methqal Started a Movement 00:01:00 – The Power of Listening to Your Body’s Intuition for Business Success 00:04:43 – Why Inner Work is the Missing Key to Scaling Your Business 00:07:43 – Embodying Leadership: The Game-Changer for High Performers 00:12:54 – Practical Tools to Blend Fire and Flow for Maximum Impact 00:18:30 – Harnessing Intuition: How Trusting Your Gut Can Transform Your Business 00:24:17 – Final Thoughts: Building Resilience and Systems for Sustainable Growth Links and Resources Asmâa on LinkedIn Asmâa Methqal Skool Maestra | Business Marketing Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you. Chapters 00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients 00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals 00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value 00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work 00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around 00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth 00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients 00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients 00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with Confidence Links And Resources: Alex on LinkedIn Exitable Agency Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and established businesses alike to thrive in competitive landscapes. Discover how to craft effective growth strategies, leverage cutting-edge tools, and measure success to maximize ROI. Tune in for practical advice and inspiration to take your business to the next level! Links And Resources: Growth & Scale Partners Gene Volfe on LinkedIn Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjusting a website's layout or tweaking messaging, can have a huge impact on business growth. David also dives into the role of consumer psychology in building trust and loyalty, revealing the key to scaling a business successfully. Chapters 00:00:00 – Uncovering the Journey: From Nonprofit Work to Global Marketing 00:00:24 – The Moment Everything Changed: Cancer, Life, and the Pivot to Entrepreneurship 00:02:57 – Founding Northgate Marketing: Building a Global Business from Scratch 00:05:48 – Why Most Marketing Fails: Key Insights Every Business Needs to Know 00:08:53 – Beyond the Logo: The Subtle Power of Branding and Emotional Connections 00:12:36 – The Secret Sauce: David’s Frameworks and Methodologies for Success 00:18:45 – Chipping Away the Marble: Discovering Your Brand’s True Identity 00:25:03 – Scaling Your Business: Why Your Team and Values Matter More Than You Think 00:27:52 – Final Takeaways: Key Lessons for Entrepreneurs Ready to Scale Links and Resources David Allen Tracy Northgate Marketing David on LinkedIn David’s LinkTree Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
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