How Cassie Shea Uses AI as Her Co-Founder to Scale with Soul

How to Scale a Business

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M CEO looking for more presence and fulfillment, this episode dives deep into the inner architecture of success. Plus, Cassie reveals how she’s using AI as her co-founder to scale with soul, and offers three powerful questions to help leaders rewrite their story and unlock exponential growth.

Chapters:

• 00:00:00 - Meet Cassie & the Real Reason You’re Stuck
• 00:01:10 - What It Means to Be a Visionary Guide
• 00:03:27 - Your Next Level Requires a New Identity
• 00:06:03 - The Subtle Signs You’ve Outgrown Your Current Role
• 00:07:21 - When Business Growth Demands Personal Evolution
• 00:09:29 - Why Identity Is Your Greatest Business Lever
• 00:15:17 - The 3 Questions That Transform Everything
• 00:19:12 - How Cassie Uses AI as Her Creative Co-Founder
• 00:23:31 - Final Sparks of Insight for Scaling with Soul

Links And Resources:

• Website
• Cassie Shea on LinkedIn
• Aligned Freedom Assessment: Available via homepage ("Ready to Get Aligned" prompt)
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!