Going Live on Social Media - Build an Audience for Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Do you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why?

For a lot of people, going LIVE on social media brings up major feelings of anxiety. I get it. I used to feel exactly the same way. But here’s the thing. People need to know you to like you and trust you. And people need to know, like, and trust you in order to buy from you. There is no better way to connect with your audience than by going LIVE.

There aren’t any secrets to feeling comfortable and confident when you go LIVE. But there are strategies that will help you feel prepared and let you make the most of those opportunities to connect and engage with your audience.

1. Do something for yourself to help boost your confidence. Get new clothes, style your hair, or strike a power pose - whatever helps you feel ready!
2. Have some friends join your LIVE to ask you some questions and get the conversation going.
3. Write out a list of talking points. This will help you stay on task and make sure you don’t forget to talk to your audience about something important.
4. Engage with your audience. Whether you’re LIVE with one person or one hundred people, get excited to talk with them. Ask questions and respond to their answers in the comments. Take that time to make a personal connection.
5. Set a time and a date for your LIVE sessions and let your audience know when you’ll be LIVE. This will help you stick with it. Choose a time and place that is comfortable and convenient for you.

Before long, going LIVE will become routine. Your audience will expect it and look forward to that time with you. And - just like it did with me - it will end up being one of your favorite ways to connect with them.

Join me for this episode as I talk about why going LIVE on social media is an essential part of your subscription box marketing strategy and five things you can do to feel more prepared and confident when you do.

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