102: Sarah’s Strategies to 100 Subscribers and Beyond

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Player FM - Internet Radio Done Right

추가했습니다 four 년 전

Sarah Williams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sarah Williams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

8일 전33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

2년 전 21:27

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Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t.

Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable.

Inside Launch Your Box, I walk my members through what it takes to get their subscription boxes launched. But the launch is not the end. There is more work to do to keep it going - and growing - each month. Which is why we talk about much more than just launching inside LYB.

It’s constant curation. Keeping up with trends and what your subscribers want.
It’s constant marketing. Getting yourself out there and in front of new people consistently.
It’s constant retention. So many subscription box owners make the mistake of focusing only on the acquisition of new subscribers, losing sight of the subscribers they already have.

Focusing on these three things should drive your business and create long-term recurring revenue.

So, what got me to my first 100 subscribers and what should you do to get to yours?

Don’t stop talking about your subscription box.
You think everyone has seen it. They haven’t.
You think you’re talking about it enough. You’re not.
Inside the Launch Your Box Training Library - in the Marketing Module - you’ll find a Subscription Box Social Media resource with posting ideas for EVERY day of the month!
Not an LYB member yet? Text LAUNCH to 940-204-0023 for a link to join!

Engage. Consistently.

Be social before and after the sale.
Retention is a HUGE part of growth - make sure you’re engaging with your subscribers, letting them know how much you appreciate them.
Your excitement is contagious.
Create FOMO for those not signed up!
Create connections with and for your subscribers.
I don’t recommend private Facebook groups for our subscriptions - you lose a valuable opportunity to create FOMO.
Create value - it’s not always about the stuff.
What makes you different and unique?
Why should someone buy from you and not a big box store?
Curate the experience your subscribers are looking for - the experience they can’t get from big box stores or even big box subscriptions.

Everyone can do these simple things to grow their subscriptions. Your launch is only the beginning.

When you’re ready to take your subscription box to the next level, when you’re ready to go deeper… you’re ready for my Scale Your Box course. There’s so much to scaling your box - so many things you can do to grow your business in a manageable, profitable way.

Join me for this episode where I talk you through what it takes to get you to your first 100 subscribers and beyond!

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order

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