062: Facebook Ads Won't Grow Your Subscription Box For You

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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2y ago 18:49

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Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do.

If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion.

Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an unpopular opinion, but it’s one I feel very strongly about. Let’s dig in and talk about why.

It is rare in life that throwing money at a problem solves it. And it turns out, a subscription box business is a lot like life.

Facebook Ads are ONE tool in your multi-channel marketing plan. They aren’t the main tool and shouldn’t be weighted more heavily than the rest of your tools.

You have to have so many things dialed in with your business and your ideal customer BEFORE you start paying for Facebook Ads. If you don’t, you may bring people in by spending a lot of money on Facebook Ads, but they won’t stay. If you haven’t spent the time and effort building connections with your subscribers, building that incredibly important know/like/trust factor, they will not stay. They are not invested in you or in your business.

Facebook Ads can be incredibly effective as PART of an overall marketing strategy – not as a standalone strategy.

So, if it’s not Facebook Ads, what will make the biggest difference when it comes to growing your subscriber base?

Clearly defining your niche: consider whether you can niche down further.
Making sure your copy – all of it – is clear and conversational.
Making sure you have an effective way to capture people once they get to your website: do you have a high converting pop-up or opt-in?

I also want you to think about other organic ways to drive traffic and get new subscribers. This is traffic you do not have to pay for!

Pinterest – start using this FREE search engine/social media platform that is my #2 source of traffic!
Blog on your website – write posts regularly (monthly, biweekly, weekly).
YouTube
TikTok

Are you counting on Facebook Ads alone to grow your subscriber base? In today’s episode, I talk about the negative sides of putting all your eggs in the Facebook Ads basket and what you need to do instead. Want to grow your subscription box? Come listen!

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