006: Packaging is My Favorite | Subscription Box Tips with Sarah Williams

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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추가했습니다 four 년 전

Sarah Williams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sarah Williams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Exile

1
Episode 10: From Refugee to Radical 44:09

2 years 전44:09

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44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

4년 전 23:37

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You have an idea for a subscription box, you have the items that are going in it, but what is the box going to look like? When your members get your box in the mail, how the box looks is going to make just as much as an impression as the items you’ve curated inside of it. Your box is your message carried across the country, almost like a travelling billboard. Let’s explore a few ways you can make the most impression with your box right out the gate.

Custom Decorated Box vs Basic Box (with a twist)

If we had all the money we needed to get started, we could create a custom branded box on the first launch. But if you’re like me, the money that would be needed to create a custom box was better spent on what came inside the box for my members. I started with a plain brown craft box that I would stamp my logo on. A custom stamp can be very cost effective and is something that can be used over and over again with just a little bit of ink. Another idea is using custom tape to seal your box, something that you’re going to be doing anyway to send it out, so why not make it work for you!

Use those custom stamps, tapes, and stickers to dress up your box and make it unique to you. I do want you to remember, don’t go too overboard or else you could end up spending the same you would on a custom box, and if that’s the case you might as well spend the money on that. But with moderation, a little bit can go a long way.

Things to consider: Box Sizes and Quantities

The higher the quantity of box that you can order at a time, the better the price is going to be. Keep in mind too that from month to month, you’ll have different items going out, so different size boxes make more sense than one size. One size does not fit all: it’s very important to make your boxes feel full for your members, and if your items don’t fill up the box the more packing, you’ll have to use. There are also shipping costs that come into play if you’re sending a box that has open space inside, so smaller boxes not only work better for your product but can also save you money.

Maybe a box doesn’t make sense for what you’re sending out? Don’t be afraid to use poly mailers as well, which you can also dress up with stamps and tape. At the beginning, being cost effective is going to help with your success as much as anything else.

Up-level as you grow

Remember, we’re building a business and we’re in it for the long haul. At the beginning, you’ll do what you need to do to get off the ground and at the beginning a basic box makes the most sense. But commit yourself to up leveling your packaging as you grow. Set goals for yourself in number of subscriptions or revenue when you can start working on a custom box that can help you send your message across the country!

I can’t wait to see your custom packaging! Remember leave a comment and to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review!

You can also check out the show website for some helpful freebies at: https://www.launchyourboxwithsarah.com/

Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

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