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Turning Your Passion Into A Professional Niche - Katie Betts
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Manage episode 282005431 series 2818835
Tim Yeadon and Clyde Golden에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Yeadon and Clyde Golden 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts.
- How Katie niched in marketing for the circus community [00:26]
- Explainer videos and where the need for them exists (or doesn't) [1:11]
- An overview of the circus world [3:00]
- What part of the circus community Shared Culture Concepts does marketing for [4:34]
- Building sustainable service packages [5:20]
- Charging for your work vs. doing things for free or cheap [7:21]
- Business mistakes Katie has made by doing things for free [8:09]
- How Katie named Shared Culture Concepts [11:07]
- Katie's path to becoming a marketer [12:42]
- How Katie became an aerialist [17:19]
- Merging a personal passion with your marketing agency [18:24]
- Katie's experience with the pandemic [20:07]
- Building and keeping a team [21:03]
- Finding your niche but remaining open [24:28]
- Marketing a marketing agency [26:13]
Episode Transcript and Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com
22 에피소드
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