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Great UX Writers Follow the Data - Melissa Antonelli
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Tim Yeadon and Clyde Golden에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Yeadon and Clyde Golden 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products.
- What it means to be a Principal UX Content Strategist at Zillow [1:05]
- Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13]
- Zillow’s business model, how the company makes money [6:45]
- Key differences between the roles of a marketing copywriter, a UX copywriter, and a content strategist [7:49]
- The path Mel took to becoming a UX Content Strategist [13:26]
- What is exciting about UX writing [22:44]
- Advice for people who want to be a UX copywriter [25:10]
- The value of cross team critiques, and getting exposure to multiple projects as a UX copywriter [29:42]
- Advice for designers and product managers who are new to working with a content strategist [31:19]
- Creating new job titles as a marketing tool [34:24]
- Key takeaways from the UX writing class Mel taught at Seattle’s School of Visual Concepts [36:51]
- Defining voice and tone, and what’s the difference anyways [39:15]
- The future role of AI in the world of copywriters and content strategists, and how it may impact or change a marketer’s role [41:12]
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
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