Your PR recruitment update for October with Dean Connolly, founder at Latte

PRmoment Podcast

Welcome to a new PRmoment Podcast where we look at the PR job market with Dean Connolly, founder & PR recruitment director at Latte.
We talk about all things PR recruitment - discussing some of the trends in the PR job market, including the latest numbers from Latte’s 2023 PR salary guide.
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Before we start, if you haven’t already, do take a look at our new event PR Masterclass: The Agency Growth Forum.
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Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.
Here’s a summary of what Dean and PRmoment founder Bes Smith discussed:
2 mins Dean updates us on trends in the PR recruitment market in the UK
“We’re seeing a slowdown on the consumer side; jobs aren’t flowing as quickly in the consumer market.”
“Corporate has picked up in September.”
“Just because there’s a slowdown in the jobs market doesn’t mean an abundance of talent is available.”
5 mins What has the impact of the tech slowdown been on the PR recruitment market?
“We find if someone’s been made redundant, they’ll have a job within 5 days - if they want it” (At the junior level)
“Employer brand for agencies is crucial for attracting talent.”
11 mins Dean says the talent gap has reduced (the number of vacancies agencies have that they cannot fill), - but it’s still a growth limiting factor for agencies.
12.30 mins “We have seen salaries level out and plateau...I don’t think we’ll see salaries move again for another 6-12 months.”
“I think salary increases in PR will be a bit below inflation.”
14 mins Dean’s recruitment heat map:

• Healthcare Red Hot 10/10
• Corporate 9/10
• Tech 5/10
• Consumer 6/10

17.30 mins Dean gives us his PR salary band update (London-based roles)

• PR account executive £26-28 K
• PR senior account executive £28-33K
• PR account manager £35-40 K
• PR senior account manager £42 -£45K
• PR account director £50-55K
• PR senior account director £60-65 K
• PR associate director £70-80K
• PR director £85-£130K

23 mins “Linkedin’s research says that mentioning a salary in a job advert is the key feature to get someone to apply for a job.”
24.30 mins An update on working from home/in the office trend.
“We’re seeing some agencies go back to 4/5 days a week in the office.”
“Whether you want to come into the office just depends on the commute.”
“We’re seeing the rise in the destination PR office.”