Reputation 공개
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Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your vo ...
 
If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key componen ...
 
We live in the age of reputation. Influencers, gurus, wizards, czars, geeks, mavens, and thought leaders rule the roost. So what about you? We ask difficult questions of hustlers and heros, founders and failers … those who have done it, are doing it, and will get things done. Capitalize on your reputation. Step out of the shadows. Shift the earth on its axis. #YOLO.
 
The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.
 
Bad Reputation tells stories about women in rock. The lost stories. The complicated stories. The good stories. Host Micco Caporale reads the stuff you don’t have time to read and tracks down the people you don’t know how to find so you get stories you’ve been desperate to hear. This podcast mixes history, re-enactments, and interviews to push girls to the front. Get your headphones ready.
 
Reputation is Everything! Reputation Ace are reputation management leaders. Since the dawn of time reputation has been important to us. Great businesses and brands build their reputation by demonstrating excellence. Reputations are built over years, and can be destroyed in minutes. We say character builds reputation. https://www.reputationace.co.uk - In this podcast we discuss reputation - and explore and explain concepts of reputation management, image protection, and brand building. We als ...
 
Welcome to Reputation Ignition Podcast. We discuss everything you need to know about building an amazing 5-Star reputation online. Learn how to leverage local review sites to grow your local small business easily and organically. Stop living in fear of Yelp, Google, and Facebook. Take control and empower your customers to do the heavy lifting for you. You'll be amazed at the transformation that will take place in your business from implementing these simple but powerful insights into your bu ...
 
Here are the digital marketing podcasts including SEO, SMO, PPC, Web Design, and development. Listeners get high-quality tips and tricks from here and they can put them into action to build strategies that will help improve their marketing efforts.
 
Taylor Talk is the biggest, baddest, most AWESOME Taylor Swift Podcast in the world!! Listen as our expert team of hosts, made up of fans like you, take you through the latest Taylor Swift news, tour discussions and more!! Don't miss our discussions on Shake It Off, Blank Space, Style, and all the others off of 1989!! Our song analyses also go deep into some of Taylor Swift's greatest hits including: You Belong With Me, I Knew You Were Trouble, We Are Never Ever Getting Back Together and eve ...
 
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show series
 
In the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key i…
 
In this episode, I’m joined by Co-Founder and Brand Director at Four Pillars Gin, Matt Jones. Together we discuss this reality for leaders today: you are your brand. When you show up, when you engage, your brand thrives. In our digital world, your choices and actions as a leader have the potential to undermine organisational, brand and reputation, …
 
As Native American History Month comes to an end, we wanted to cover an incredible indigenous woman, Madonna Thunder Hawk. Madonna Thunder Hawk is a Native American civil rights activist. She is known for her leadership in the American Indian Movement (or AIM) and for her organization work against the Dakota Access Pipeline among other things. In t…
 
One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the tes…
 
In this episode we discuss the Mexican artist Frida Kahlo. We spend some time on her early life before she turned to art, and her life leading up to her accident. Then we talk about her healing journey, her early art career, and her tumultuous relationship with Diego Rivera. Next we break down some of the labels that were assigned to Kahlo througho…
 
In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity f…
 
How to leverage podcast guest appearances to build your professional personal brand In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party…
 
In this episode we're exploring an incredibly important question: How can leaders stay safe online? I’m joined by TWO guests who will help us explore the idea of staying safe online and what you - or your leaders if you’re a comms or HR advisor listening in - what you can do to protect yourself and those around you. I’m extremely grateful they’re w…
 
In this episode we discuss the one and only Eartha Kitt, an American actress and singer from the mid-twentieth century. We cover her rise to fame, from her early singing career to her role as Catwoman and beyond. Then we look at some of the factors that led to her being ostracized by Hollywood including one particular interaction with a certain fir…
 
In the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks’, we're not talking about doing anything stupid on the socials (we'r…
 
What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-t…
 
In this episode we're exploring a question relevant to anyone responsible for communications: How can leaders and brands work together online? My guest is Danielle Bond, Group Director - Brand, Marketing & Communications @ Aurecon. Together we discuss how do you get the balance right? How can leaders and brands work together effectively online? And…
 
In this episode, we discuss women in leadership. Specifically women in leadership positions in the workforce. We cover the history of women in the workforce, particularly in the US, including some of the first women in CEO positions. Then we consider the role that the media plays in perpetuating and breaking stereotypes of women in positions of lea…
 
In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we di…
 
According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now t…
 
In this episode, we’re tackling the question: How can leaders remain visible in a hybrid work world? My guest is Amanda Bernardo, Transformation Leader in the Government of Canada. Back in early 2020, I was researching the different ways governments around the world were equipping their staff with the digital skills they would need to deliver servi…
 
In this episode we discuss a legendary biblical figure, and the first women, Eve. We talk about her “alleged” sins and how it affected her and future generations. Then we cover how she has been depicted in both history and modern day pop-culture. Finally we wrap up by considering how different translations, literary studies, and science have challe…
 
In the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in …
 
We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic! How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Y…
 
An emerging trend Craig Mullaney, Brunswick Group and I have observed from different sides of the world is that multiple leaders, both within and beyond their organisational boundaries, appear to be working in partnership online. Strange. Why would that be doing that? What added benefits could working together offer leaders that they just couldn't …
 
In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, cons…
 
In this episode we discuss the woman who Filippinos refer to as “The Mother of Democracy.” The first female president in Asia, Corazon Aquino. We cover her run for president, the reaction of her opposition, and the struggles she faced in terms of her background and her policy decisions. Then we address the changes that actually took place under her…
 
In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are l…
 
In this episode, we’re tackling the question: How can leaders get comfortable online? My guest is Shirley Chowdhary, currently a non-executive director on the boards of the Australian Associated Press and the Royal Australian Institute of Architects and Chair of the Advisory Board of med-tech start up, Octadoc. She’s also a former client, colleague…
 
This week we will discuss the iconic singer, songwriter, actress, and dancer: Janet Jackson. We cover her early career, the steps she took to establish control and an independent career, the struggles she faced, and the scandals she has endured. Then we dig into some of the truths behind her experiences including her relationships with family membe…
 
In the last episode (#232) I chatted with Michelle J. Raymond from Good Trading Co. about LinkedIn Company Pages, and whether they're effective for personal branding purposes. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Michelle interview, pulling out and discussing actionable insights that you can use! …
 
If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis. If you’re running a business - even if you…
 
Is digital transformation truly possible without digital leaders? This is such a crucial discussion right now particularly in the public sector, given the need for leaders to adapt to changing expectations around them. For leaders, if service delivery is now a given for audiences, digital storytelling can be your differentiator and secret weapon. S…
 
In this episode, we cover one of our all time favorite Supreme Court justices, the one and only, Ruth Bader Ginsburg. We discuss her education, her early career, the support she had from her partner, a couple of the many cases she tried, and her appointment to the Supreme Court. Then we talk about how she came to be known as RBG, her overall celebr…
 
In the last episode (#230) I chatted with Sonja Nisson, from the School of Valuable Content, about unlocking & shaping your ideas through "deep content". In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Sonja interview, to go, ahem, deeper into the concept of 'deep content'. Bottom line: Ideas that matter. Ca…
 
To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK. In this episode, Sonja and I get philosophical about…
 
Social media has put corporate culture on display for the whole world to see. Conversations and issues that may previously have been hidden behind closed doors are now accessible in real-time, globally, via the public social web. And we’re not just talking brands here - this very much affects individual leaders too. Our guest on this episode, Danie…
 
In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think ar…
 
We had a lot going on recently and with such a heavy topic last episode, we figured we'd lighten things up with another round of bloopers. We hope you find them as funny as we did or that they at least made you laugh once or twice. We'll be back in two weeks with a new episode on another fantastic woman. In the meantime, enjoy the two of us crackin…
 
We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at…
 
What role does social media play in reinforcing authentic leadership? What does authentic leadership look like in the digital age? To help answer these questions, I'm joined in this episode by Sarah Toaldo, strategic communication manager at EY and a board member of the IABC Canberra Chapter. Together we cover: - Does digital participation reinforc…
 
In this episode of The Reputation Management Podcast we look at the similarities between charity fundraising, and crowdfunding for businesses in this modern age. As we discuss building your business and brand online, we talk about getting a good mailing list for charity fundraising - people's misunderstanding of fundraising rules, and how we can bu…
 
In this episode we discuss an unfortunately timely topic, Roe v. Wade. We dig into the history of the case, including how it came to be, who supported it, how it was challenged over the years, and the eventual overturning of the law. Then we take a look at how the media has approached the subject over the years, from the initial reporting in 1973 o…
 
In the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation. In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (…
 
Wow, this is one heck of an episode! If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'. My guest today has …
 
Internal or external social media? Where should leaders focus their efforts? It was an absolute pleasure to have the co-founder and CEO of SWOOP Analytics, Cai Kjaer on the show to help us tackle these big questions. At a glance, here's what we covered in our chat: Where leaders should be investing their time and effort - What stands out as leaders…
 
If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'gru…
 
In this episode we discuss the famous (or perhaps, infamous) DC villain/antihero, Harley Quinn. We look at her relationship with the Joker, her friendship (and/or romantic relationship) with Poison Ivy, her involvement in The Suicide Squad, and her role in the creation of the Birds of Prey. Then we consider the different iterations of Harley Quinn …
 
Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” We are always presenting ourselves, our story and our ideas, whether …
 
Do government leaders face risk or reward online? In this episode, your host Roger Christie and Eloise Young, Founder and Consultant at Love Reacts Only, discuss the need for public sector leaders to step up on social media and have an individual voice online. Together they explore: The potential for government leaders to take control of their repu…
 
Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or yo…
 
In this episode we discuss former prosecutor, Marcia Clark. We address some of the cases she covered and the stigmas she faced as a female lawyer in the 1990s. We spend some time covering the way that the media treated her during high profile cases, in particular during the OJ Simpson trial in which she served as the head of the prosecution. Then w…
 
Episode seven features Jonathan Coad, to discuss his book ‘Reputation Matters – How to protect your professional reputation’ and chat about how PR and lawyers can work together to help clients in crisis. Hosted and produced by Rostrum’ Director of Reputation, in-house media trainer and crisis lead Grant Bather, the podcast examines how organisation…
 
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