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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Manage episode 412857568 series 2825625
Louis Nicholls에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Louis Nicholls 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.
In this episode, Dylan & Geoff discuss…
- The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
- Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
- Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
- Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
- Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
- Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
- ...and much more
OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
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47 에피소드
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