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From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
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Louis Nicholls에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Louis Nicholls 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry.
Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker, Matt's remained as head publishing for Extra Points.
In this episode, Louis & Matt discuss…
- Starting a newsletter as a business
- Matt's philosophy for free vs. paid content
- How to leverage earned media for growth
- Using a video game as a lead magnet for paid subscriptions
- ...and much more!
Other Links Mentioned
Extra Points newsletter
Athletic Director Simulator 3000 (video game)
D1 Ticker
Matt on Twitter
Louis on Twitter
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