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Torches of Freedom: A PR Masterclass in Manipulating Women's Desires and Societal Norms
Manage episode 442680505 series 3604303
TopHealth Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TopHealth Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to another episode of "Selling Cures," the podcast that peels back the curtain on the most intriguing moments in U.S. healthcare's marketing, advertising, and public relations. Today we journey back to 1929 to uncover the story behind one of the most revolutionary PR campaigns in history—Edward Bernays' "Torches of Freedom."
Join us as we explore how Bernays, often heralded as the father of public relations, masterfully used psychological manipulation to transform cigarettes into symbols of female empowerment. This tale sheds light on the potent influence of PR, not only in shaping public opinion but also in changing societal norms.
Stay tuned as we delve into the campaign that made smoking "acceptable" for women and examine the far-reaching impact of Bernays' genius, as well as the darker consequences of such persuasive marketing. So sit back, relax, and let's dive into the fascinating intersection of healthcare, marketing, and cultural change.
Fun Fact: Bernays orchestrated a PR stunt during the 1929 New York City Easter parade, having women publicly light up cigarettes, which symbolized defiance of societal norms and gender inequality.
Timestamps:
00:00 Bernays used PR to promote female smoking.
03:56 Bernays' campaign proved PR's powerful influence.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/
12 에피소드
공유Manage episode 442680505 series 3604303
TopHealth Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TopHealth Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to another episode of "Selling Cures," the podcast that peels back the curtain on the most intriguing moments in U.S. healthcare's marketing, advertising, and public relations. Today we journey back to 1929 to uncover the story behind one of the most revolutionary PR campaigns in history—Edward Bernays' "Torches of Freedom."
Join us as we explore how Bernays, often heralded as the father of public relations, masterfully used psychological manipulation to transform cigarettes into symbols of female empowerment. This tale sheds light on the potent influence of PR, not only in shaping public opinion but also in changing societal norms.
Stay tuned as we delve into the campaign that made smoking "acceptable" for women and examine the far-reaching impact of Bernays' genius, as well as the darker consequences of such persuasive marketing. So sit back, relax, and let's dive into the fascinating intersection of healthcare, marketing, and cultural change.
Fun Fact: Bernays orchestrated a PR stunt during the 1929 New York City Easter parade, having women publicly light up cigarettes, which symbolized defiance of societal norms and gender inequality.
Timestamps:
00:00 Bernays used PR to promote female smoking.
03:56 Bernays' campaign proved PR's powerful influence.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/
12 에피소드
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1 Doctors and Cigarettes: The Shocking Story Behind the More Doctors Smoke Camels Campaign 6:36
6:36 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요6:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to another episode of Selling Cures, a podcast that delves into the most enthralling moments in the history of US healthcare marketing, advertising, and public relations. Brought to you by TopHealth Media and fully narrated by AI, today we unravel the story behind one of the most notorious advertising campaigns of the 20th century—the "More Doctors Smoke Camels" campaign. Journey with us to the 1940s, a time when smoking was culturally pervasive and the link between cigarettes and health risks was yet to be widely acknowledged. In this episode, we'll explore how R.J. Reynolds Tobacco Company managed to leverage the trust and authority of medical professionals to promote Camel cigarettes, and the far-reaching consequences it had on public health and advertising ethics. Listen in as we dissect this campaign and its role in shaping modern advertising regulations. Stay tuned! Timestamps: 00:00 Exploring "More Doctors Smoke Camels" advertising campaign. 03:05 Authority bias exploited in "More Doctors Smoke Camels". TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
Welcome back to "Selling Cures," the podcast where we uncover the most captivating stories from the world of healthcare marketing and public relations. In today's episode, we journey back to the 1950s to explore the meteoric rise and contentious legacy of Geritol and its infamous "Tired Blood" campaign. How did a simple iron tonic become a household name and generate millions of sales while also facing one of the largest fines in advertising history? Join us as we delve into the clever and often misleading marketing tactics that shaped consumer perceptions, influenced regulatory practices, and changed the landscape of health advertising forever. Buckle up—this is a story you won't want to miss. Stay tuned! Timestamps: 00:00 Geritol: Energizing but unnecessary and potentially unsafe. 03:27 Geritol fined for misleading advertising on iron. 06:34 Geritol's influence on advertising and ethics explored. 3 Fun-Facts: 1. Invention of "Tired Blood": Geritol's marketers created the term "tired blood" to describe general fatigue, even though it wasn't a medical diagnosis. 2. Catchy Slogan: One of Geritol's famous ad lines was "My wife, I think I'll keep her," implying that taking Geritol could make someone a more energetic and desirable spouse. 3. FTC Fine: In 1965, Geritol was fined $812,000 by the Federal Trade Commission for misleading advertising, a landmark case in advertising history. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 The Marlboro Man: A Marketing Marvel and Public Health Dilemma 7:21
7:21 나중에 재생 나중에 재생 리스트 좋아요 좋아요7:21
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to Selling Cures, the podcast that delves into the fascinating world of healthcare marketing, advertising, and public relations. In today's episode, we uncover the incredible story of the Marlboro Man—an advertising icon who transformed Marlboro from a refined cigarette brand for women into a symbol of rugged masculinity. Through the brilliant vision of ad legend Leo Burnett, the Marlboro Man became not just a character in an ad but a cultural phenomenon that significantly influenced American ideals of strength and independence. However, as we'll explore, this iconic figure also played a controversial role in public health debates over smoking. Join us as we navigate the rise and impact of the Marlboro Man, a tale that embodies both the power and ethical dilemmas of branding. Timestamps: 00:00 Exploring Marlboro Man's impact on cigarette advertising. 05:52 Marlboro Man: Iconic advertiser, cautionary public health tale. 06:56 Branding allure, ethical dilemmas in healthcare marketing. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 The Dark Side of Marketing: OxyContin's Role in the Opioid Epidemic 7:45
7:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요7:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요In today's episode of "Selling Cures," we delve into a dark chapter of pharmaceutical marketing that significantly impacted American healthcare: the aggressive promotion of OxyContin in the 1990s and 2000s. Once hailed as a breakthrough in pain management, this powerful opioid painkiller by Purdue Pharma became the epicenter of one of the most devastating public health crises in U.S. history—the opioid epidemic. Join us as we explore how Purdue's unprecedented marketing strategies and misleading claims about the drug's safety led to widespread misuse, addiction, and tragic consequences. This cautionary tale underscores the critical importance of transparency, ethical responsibility, and accountability in pharmaceutical marketing. Stay tuned for an eye-opening journey through the rise and fall of OxyContin. Timestamps: 00:00 Purdue aggressively marketed OxyContin as safe, effective. 06:41 OxyContin's marketing highlights ethics over profit. 07:44 Stay healthy and safe until then. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 The Unexpected Journey of Dawn Dish Soap from Kitchen to Wildlife Rescues 6:57
6:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요6:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요In today's episode, "Selling Cures," we're unraveling the fascinating journey of how a humble household cleaning product became a beacon of wildlife conservation. Join us as we explore the groundbreaking wildlife rescue campaign launched by Dawn Dish Soap in the 1980s. Initially designed as an effective dishwashing liquid, Dawn's unique grease-cutting formula found an unexpected purpose—saving animals affected by devastating oil spills. Discover how Dawn transformed from a kitchen staple to a symbol of environmental activism, creating one of the most successful cause marketing campaigns in history. Stay tuned for a heartwarming story that shows the incredible impact a brand can have on both its consumers and the world. Fun Fact: The powerful grease-cutting formula of Dawn was discovered to be gentle enough for cleaning oil-soaked wildlife during the catastrophic oil spills of the 1980s. Timestamps: 00:00 Dishwashing liquid unexpectedly crucial in oil spills. 03:39 Dawn campaign: emotionally resonant, environmentally aware success. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars 7:02
7:02 나중에 재생 나중에 재생 리스트 좋아요 좋아요7:02
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Selling Cures, we'll take you on a journey back to the 1950s as we explore Pepsi Cola's groundbreaking "Cola of the Youth" campaign. Learn how Pepsi, in a bold move to differentiate itself from the dominant Coca Cola, targeted America's burgeoning youth culture. By aligning their brand with themes of fun, energy, and rebellion, Pepsi not only closed the gap with their biggest competitor but also laid the foundation for modern lifestyle marketing. Join us as we dive into the cultural revolution that reshaped the cola wars and forever changed the way brands connect with younger audiences. Stay tuned! Fun Fact: One of Pepsi's most famous slogans from this era was "Be Sociable, Have a Pepsi," which positioned the drink as the go-to choice for social gatherings and fun. Timestamps: 00:00 Pepsi targeted youth with vibrant, trendy ads. 05:49 Pepsi's lifestyle marketing pioneered modern brand strategy. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
Welcome to Selling Cures , the podcast that dives deep into the intriguing world of healthcare marketing, advertising, and public relations. In today's episode, we unfold the remarkable journey of Prozac, the drug that redefined mental health treatment in the 1980s. Starting as a revolutionary medication, Prozac transformed into a cultural icon, thanks to a groundbreaking marketing and PR campaign by Eli Lilly. We’ll explore how this little green and white pill changed the way society views and treats depression, shifting it from a stigmatized condition to an openly discussed topic. Join us as we uncover the powerful blend of medical innovation and strategic marketing that propelled Prozac into the spotlight, making it more than just a drug—it became a symbol of hope and possibility. Stay tuned for a captivating story of how marketing can shape medicine, media, and culture. Timestamps: 00:00 Exploring Prozac's rise in healthcare marketing. 05:34 Prozac: transformative antidepressant and mental health advocate. 06:46 Prozac redefined mental health treatment and perception. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 Torches of Freedom: A PR Masterclass in Manipulating Women's Desires and Societal Norms 5:30
5:30 나중에 재생 나중에 재생 리스트 좋아요 좋아요5:30
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to another episode of "Selling Cures," the podcast that peels back the curtain on the most intriguing moments in U.S. healthcare's marketing, advertising, and public relations. Today we journey back to 1929 to uncover the story behind one of the most revolutionary PR campaigns in history—Edward Bernays' "Torches of Freedom." Join us as we explore how Bernays, often heralded as the father of public relations, masterfully used psychological manipulation to transform cigarettes into symbols of female empowerment. This tale sheds light on the potent influence of PR, not only in shaping public opinion but also in changing societal norms. Stay tuned as we delve into the campaign that made smoking "acceptable" for women and examine the far-reaching impact of Bernays' genius, as well as the darker consequences of such persuasive marketing. So sit back, relax, and let's dive into the fascinating intersection of healthcare, marketing, and cultural change. Fun Fact: Bernays orchestrated a PR stunt during the 1929 New York City Easter parade, having women publicly light up cigarettes, which symbolized defiance of societal norms and gender inequality. Timestamps: 00:00 Bernays used PR to promote female smoking. 03:56 Bernays' campaign proved PR's powerful influence. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 Weight Watchers: The Community-Centered Approach That Changed the Diet Industry 6:53
6:53 나중에 재생 나중에 재생 리스트 좋아요 좋아요6:53
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to Selling Cures , the podcast that offers a behind-the-scenes look at the intriguing moments in US healthcare's marketing, advertising, and public relations. In today's episode, we're diving into the Weight Watchers revolution. How did a small support group in a New York apartment, started by housewife Jean Nidetch, transform into a multibillion-dollar company and change the way we think about dieting forever? Tune in as we explore the emotional and psychological aspects of weight loss, the power of community support, and the brilliant marketing strategies that propelled Weight Watchers to become a national phenomenon. Join us for an inspiring tale of innovation, empowerment, and human connection in the world of wellness. Stay with us! Fun Fact: The point system revolutionized how people track food intake and is still in use today. Timestamps: 00:00 Weight Watchers revolution: marketing, advertising, PR insights. 05:16 Weight Watchers' group accountability revolutionized weight loss. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 The First Blood Bank: How PR Revolutionized Healthcare in 1937 6:34
6:34 나중에 재생 나중에 재생 리스트 좋아요 좋아요6:34
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to " Selling Cures ," the podcast where we uncover the fascinating stories at the crossroads of healthcare, marketing, advertising, and public relations. In today's episode, we're traveling back to 1937 to explore a groundbreaking moment in medical history: the creation of the first blood bank. Join us as we delve into how Dr. Bernard Fantas' innovative idea revolutionized modern medicine and how a powerful PR campaign turned the public into willing blood donors. This episode highlights the crucial role of public trust and participation in medical advancements and how effective messaging can transform simple ideas into life-saving practices. Stay tuned to discover how the first blood bank didn't just change healthcare—it changed society. Fun Fact: During World War II, national blood donation campaigns modeled after Chicago's success led to millions of units of blood being collected, saving countless lives. Timestamps: 00:00 Blood donation: safe, impactful, heroic, community service. 05:37 Modern blood banks’ success owes much to PR. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
1 Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response 7:16
7:16 나중에 재생 나중에 재생 리스트 좋아요 좋아요7:16
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to another episode of " Selling Cures ," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibility—the Tylenol poisonings of 1982. How did Johnson and Johnson navigate a nationwide crisis, restore public trust, and establish new standards for safety? We'll explore their rapid decision-making, bold actions, and transparent communication that not only reclaimed their market share but also led to crucial regulatory changes. This episode uncovers how a tragedy transformed into a case study of corporate ethics and effective crisis management. Stay tuned for this compelling story. Fun Fact: Tylenol regained its market share within a year after the crisis, thanks to Johnson and Johnson’s swift and transparent crisis management. Timestamps: 00:00 Podcast on Tylenol poisonings and corporate crisis response. 05:57 Tylenol crisis: tragedy, corporate accountability, safety innovation. 07:04 Returning soon with another fascinating healthcare story. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
Welcome to " Selling Cures ," the show brought to you by TopHealth Media , where we delve into the untold stories of US healthcare Marketing, PR, and Advertising. Fully narrated by AI, today's episode takes you on a captivating journey through one of the most groundbreaking and controversial moments in pharmaceutical marketing history — the rise of Viagra and the birth of direct-to-consumer pharmaceutical ads. In the late 1990s, pharmaceutical advertising was a far cry from today's landscape. For decades, drug companies focused their marketing efforts on doctors, using medical journals, conferences, and physician visits to communicate their message. The prevailing belief was that only doctors could determine the best medications for their patients. Join us as we explore this pivotal transformation in healthcare marketing, shedding light on how Viagra's marketing revolution reshaped the industry and set new precedents in the world of pharmaceutical advertising. Timestamps: 00:00 Viagra repurposed and marketed due to unexpected effect. 04:26 Viagra's success revolutionized DTC pharmaceutical advertising industry. Fun Fact: Viagra's first-year sales exceeded $1 billion, making it one of the fastest-growing drugs in history. TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more! TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/…
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