Hidden Power: Process Of Marketing - Maansi Sanghi, IMocha | Marketing Nation E2

SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

SaaSBoomi « »
Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

9M ago 52:31

MP3•에피소드 홈

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing.

Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization.

Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams.

Key Takeaways

02:25 – Forming strong teams

04:50 – Indispensable players in a marketing team

05:10 – iMocha’s team structure

05:45 – The dichotomy of inbound and content teams

08:25 – From SMB to Enterprise

11:40 – Your demand generation engine

13:19 – Do you have a channel problem or a marketing problem?

16:12 – Enterprise marketing tenets

18:12 – iMocha’s training protocols

22:27 – Setting OKRs for your team

30:52 – How deep is your sale?

33:40 – Positioning yourself in events

43:11 – Making an impression on your customer

46:29 – Rapid Fire!

Key Mentions

iMocha - 05:09

FreshWorks - 08:15

HubSpot - 27:11

MS Excel - 27:14

Fanatical Prospecting by Jeb Blount

- 51:08

58 에피소드