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SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast
Manage episode 371683801 series 2912609
SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 에피소드
공유
Manage episode 371683801 series 2912609
SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 에피소드
모든 에피소드
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SaaSBoomi와 비슷한 콘텐츠
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Player FM 앱으로 오프라인으로 전환하세요!
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