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1 Bringing Your Whole Self to Work with Port of Rotterdam’s Saskia Mureau 21:38
Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast
Manage episode 371683801 series 2912609
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 에피소드
Manage episode 371683801 series 2912609
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 에피소드
Tüm bölümler
×1 Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4 47:01
1 GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast 1:00:15
1 ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast 54:30
1 The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast 50:52
1 Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast 52:31
1 Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast 47:23
1 Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast 57:26
1 The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast 1:05:32
1 Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast 1:01:19
1 Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast 44:52
1 Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast 56:35
1 Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast 55:19
1 Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast 51:48
1 The London Bridge that held everyone together - Kovai's journey 1:00:40
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