How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census

SaaS Marketing Superstars

Aaron Zakowski에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aaron Zakowski 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 41:13

MP3•에피소드 홈

In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14)• Using AI tools to transform marketing activities (27:59)• Running ads on Reddit (32:00)• Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census

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