Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?


Manage episode 288083376 series 2391191
Player FM과 저희 커뮤니티의 Nathan Latka 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Founded in 2012, Rokt makes e-commerce smarter, faster and better. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Rokt’s e-commerce partners experience up to 2x profitability while building customer loyalty and engagement. Prior to Rokt, Bruce was Group CEO of low fares airline Jetstar where he put together the original business case and then spent 10 years building what became the most successful low fares airline in Asia Pacific - growing the team to 7000+ and revenue to more than $3B. The seed idea for Rokt grew from Bruce’s time at Jetstar. He identified that taking a customer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Bruce is currently busy expanding and enhancing the Rokt offering, growing the business to similar levels of success as Jetstar. Bruce lives in Brooklyn, NY with his wife and children and their rescue pup, Izzy.

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