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Ken Lempit에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ken Lempit 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ep. 144 - Why Your GTM Strategy Breaks Without Alignment

29:01
 
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Manage episode 452240351 series 2943493
Ken Lempit에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ken Lempit 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive

Pipeline isn't just a metric—it's a team sport.

But when marketing, sales and customer success work in silos, it creates a fractured buyer journey and practically guarantees you’ll miss opportunities.

So, who should be responsible for driving this cross-functional alignment?

In this episode, fractional GTM leader and business operations executive Isabelle Papoulias breaks down how SaaS companies can realign their go-to-market teams under unified leadership for faster growth and smarter execution.

Key insights you'll gain:

  • How common goals and shared metrics across teams drive alignment
  • The benefits of a CCO or CRO with a broad understanding of GTM strategies
  • Advice for ditching “lead generation” as a success metric in the enterprise sale

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting

---
Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!

  continue reading

150 에피소드

Artwork
icon공유
 
Manage episode 452240351 series 2943493
Ken Lempit에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ken Lempit 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Guest: Isabelle Papoulias, Fractional GTM & Business Operations Executive

Pipeline isn't just a metric—it's a team sport.

But when marketing, sales and customer success work in silos, it creates a fractured buyer journey and practically guarantees you’ll miss opportunities.

So, who should be responsible for driving this cross-functional alignment?

In this episode, fractional GTM leader and business operations executive Isabelle Papoulias breaks down how SaaS companies can realign their go-to-market teams under unified leadership for faster growth and smarter execution.

Key insights you'll gain:

  • How common goals and shared metrics across teams drive alignment
  • The benefits of a CCO or CRO with a broad understanding of GTM strategies
  • Advice for ditching “lead generation” as a success metric in the enterprise sale

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting

---
Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!

  continue reading

150 에피소드

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