How to Launch, Sell, and Market Your Book: A Masterclass with Mr. Ernest Owens

Reed, Write, and Create

On episode 10 of the Read, Write, and Create podcast, award-winning journalist and author Ernest Owens joins me on the show to provide a masterclass on how to launch, market and sell your book. The author of the new book, The Case for Cancel Culture, Ernest brings his wit and wisdom to the topic of book marketing, and provides actionable advice for authors at all stages of their career. This is an episode where knowledge is dropped, the truth is shared, and tips and tricks come at your fast. If you have a book that’s about to come out, or one you want to relaunch, be sure to press play and take notes.

Ernest Owens is the CEO of Ernest Media Empire, LLC. He is the Editor at Large for Philadelphia Magazine and President of the Philadelphia Association of Black Journalists. As an openly gay, Black journalist, he has made headlines for speaking frankly about intersectional issues in society regarding race, LGBTQIA issues, and pop culture.

Ernest is the executive producer and host of the hit podcast “Ernestly Speaking!” and his work has been featured in The New York Times, The Washington Post, CNN, NPR, Rolling Stone and other prominent media outlets. In 2019, Fobes magazine included Ernest in their annual 30 under 30 list for his journalism work.

Ernest received his B.A. in communication from the University of Pennsylvania, and a Master’s degree in communication management from the USC Annenberg School for Communication and Journalism. He’s an adjunct professor at Cheyney University, the nation’s first Historically Black College and University (HBCU).

Links from the Show

If you want to know more about Ernest Owens, visit his website at ErnestOwens.com. You can also follow him on Twitter and Instagram.

To purchase a copy of Ernest’s fascinating new book, The Case for Cancel Culture, you can support the Read, Write, and Create podcast by purchasing from the RWC online bookshop.

Ernest mentioned an exciting new venture he’s involved in, The Philadelphia Bookstore Crawl. It’s taking place on August 26, 2023 in Philadelphia. Check out The Philadelphia Bookstore Crawl website for details. You can also follow the crawl on Twitter and Instagram.

In honor of our 10th episode, would you be so kind as to take a moment to rate and review the show on Apple podcasts or your own favorite podcast platform?

If you're looking for more creative writing inspiration, writing prompts, and useful resources for your literary life, be sure to check out all of the amazing content on the Read, Write, and Create website at ReadWriteandCreate.com. For example, check out my list of writing retreats taking place in 2023 or my list of BIPOC writing festivals also taking place this year.

Keep Writing!