31. Leigh Caldwell, Founder of the Irrational Agency

Real World Behavioural Science

Stu King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stu King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 1:03:24

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A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…

This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.

The power of stories in gathering rich insight
Why it’s essential to have rigour behind storytelling research methodologies
Why the story you tell and meaning you create impacts product value`
The importance of bringing creativity into research and insight
System three thinking and helping people to “time travel”

Listen on whatever platform you choose:
👉 SPOTIFY: https://lnkd.in/dEZjzdg
👉 GOOGLE: https://lnkd.in/e-E27yXc
👉 APPLE: https://lnkd.in/dTGB2Ge
👉 BUZZSPROUT: https://lnkd.in/eagdzh6a

As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN).
You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/

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