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EP#15 Laura Kluz on Content Repurposing for Product-Led Companies
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Manage episode 367323689 series 3455693
Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Blog:
https://mygrowthgorilla.com/laura-kluz-content-repurposing-product-led-companies/
Main Takeaways
- Content promotion means getting content to the right person at the right time in the right format.
- Repurposing content is a powerful strategy, with 90% of ProductLed's content being repurposed. It is also an ongoing process that requires adaptation and variety.
- Prioritize content based on audience questions and engagement. Ask your audience what they want and create content that speaks to them.
- Use SEO and keyword research to align content with target audience interests.
- Favorite tools for repurposing include Riverside, SEMrush, Rev, and AI transcript services.
- Repurposed content can drive business results, such as increased page views and book sales. Metrics for measuring success include page views, returning users, subscribers, and downloads.
- Regularly update and refresh repurposed content to keep it relevant and valuable.
- Laura uses themed days to focus on specific channels.
Website & Social Media Links
17 에피소드
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