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EP#14 Joel Klettke on the Power of Case Studies and Impactful Stories
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Manage episode 366687481 series 3455693
Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
https://mygrowthgorilla.com/joel-klettke-case-studies-impactful-stories/
Main Takeaways
- Case studies are powerful tools for building trust and providing authentic proof of value in marketing and sales. A successful case study starts with clear goals and objectives that align with the broader business and revenue goals.
- Capturing compelling stories with intention and addressing coverage gaps are essential for effective case studies.
- Updating case studies over time can keep them relevant and provide an opportunity to showcase ongoing success.
- Building relationships with multiple individuals within a company can help mitigate the impact of personnel changes.
- The emergence of customer marketing as a dedicated role within companies shows a growing focus on customer-driven content and stories.
- The barrier to creating video content is decreasing with the improvement of phone cameras and software, making remote video more accessible. AI is also playing an increasing role in capturing, repurposing, and telling stories, enhancing content creation and optimization.
- Authentic and verifiable proof provided by case studies continues to be valuable and important in skeptical and competitive markets.
- Promoting case studies is crucial for maximizing their impact and ROI, and it's an area that shouldn't be neglected.
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17 에피소드
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