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EP#13 Tom Whatley on Building Relationships and Leveraging Data in Digital PR
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Manage episode 366051253 series 3455693
Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
https://mygrowthgorilla.com/building-relationships-leveraging-data-digital-pr-tom-whatley/
Main Takeaways
- Building relationships over time is essential for effective digital PR.
- Leveraging unique data or publicly available data can enhance your digital PR efforts.
- Traditional methods like HARO (Help a Reporter Out) may still work for some, but a proactive approach often yields better results.
- Creating authoritative content around your value proposition and leveraging digital PR can give you a competitive advantage.
- Creating linkable assets and utilizing internal linking can boost the authority of your bottom-of-the-funnel content.
- Personalization and testing unconventional email approaches can lead to successful outreach.
- The size of the prospect list depends on the market and industry, ranging from 10 to 200 prospects.
- Testing conventional advice and personalizing pitches based on the target audience is important.
- The main tip is to create and promote content intelligently, without being afraid of being too salesy.
Website & Social Media Links
17 에피소드
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