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EP#12 Amy Woods on Maximizing Audience Reach and Engagement through Content Repurposing
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Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Main Takeaways
- Content promotion is not salesy but necessary for reaching and connecting with the audience.
- Content repurposing helps businesses expand their reach, connect with the audience, and improve brand awareness, sales, and conversions.
- Common mistakes in content repurposing include not considering platform-specific nuances and sounding repetitive. Start by focusing on a key platform, such as LinkedIn, where your main clients are.
- Video and audio content are ideal for repurposing as they can be transformed into various formats such as written content, visuals, and graphics.
- Evergreen content is often the best choice for repurposing, ensuring a long-lasting return on investment. Develop a repurposing process for your content and follow it consistently.
- Repurpose your blog post into different LinkedIn posts, such as longer ones and shorter ones with polls or GIFs. Create a variety of content formats, including written, visual, and interactive, to engage different types of learners.
- Measure the success of your campaigns by tracking metrics specific to each platform, such as views, engagement, shares, and downloads. Consider the time and efficiency savings gained through repurposing when evaluating the return on investment (ROI) of your efforts. Look beyond vanity metrics and assess the conversions and amplification achieved through your repurposed content.
Website, Social Media Links & Resources
- LinkedIn - https://www.linkedin.com/in/amywoods2/
- LinkedIn Page for Content 10x - https://www.linkedin.com/company/content-10x/
- Twitter - https://twitter.com/content10x
- Instagram - https://www.instagram.com/content10x/
- Facebook - facebook.com/content10x
- Content Repurposing Scorecard - https://content10x.scoreapp.com/
17 에피소드
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