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EP#16 David Bain on Mastering Podcasting and Building Audiences for B2B Companies
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Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Blog
https://mygrowthgorilla.com/david-bain-podcasting-building-audiences-b2b-companies/
Main Takeaways
- Start with an audio podcast as a comfortable entry point before branching into other mediums.
- Consider a pre-recorded video show to get comfortable using a camera and engaging with viewers.
- Live streaming can be a great next step, utilizing platforms like LinkedIn, Twitter, or Facebook.
- Virtual summits and categorized podcast series can provide more extensive and structured content.
- Transcribe podcast episodes and use the content for books or other written materials.
- Podcasting is suitable for businesses with long sales cycles to keep potential customers engaged.
- Utilize a mix of AI and human review for tasks like transcription and content creation.
- Stand out by bringing your own voice, style, and unique perspective to your content.
- Engagement and interaction on native platforms are essential for building an audience. Incorporate storytelling elements to ensure listeners feel their time is well spent.
- Consistency is crucial, but you don't have to commit to producing content indefinitely.
- Optimize your podcast by driving traffic through subscription links and utilizing paid advertising on platforms like Facebook.
- Research topics using tools like "People Also Ask" on Google and trust your instincts.
- Structure your podcast episodes effectively, summarize key points, and create engaging trailers.
- Treat podcasting professionally and with the same level of quality as other media channels.
Website & Social Media Links
- https://castingcred.com/
- https://twitter.com/DavidBain
- https://www.linkedin.com/in/davidbain/
- David's Linkedin Live on Podcasting for B2B brands: https://www.linkedin.com/events/podcastingforb2bbrands7043706128794288128/theater/
17 에피소드
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