Roman Rackwitz Goes Deep With Loyalty and Engagement | Episode 356

Professor Game Podcast

Rob Alvarez Bucholska and Rob Alvarez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rob Alvarez Bucholska and Rob Alvarez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 41:57

MP3•에피소드 홈

Is gamification about balancing intrinsic and extrinsic motivations? Roman is here to tell us that it is not. Our conversation delves into the principles of intrinsic motivation, emphasizing autonomy, mastery, and purpose, and contrasts them with the short-lived benefits of extrinsic rewards. Discover how thoughtful gamification design can lead to sustainable employee engagement and long-term behavior change.

Roman Rackwitz is an internationally renowned pioneer in the field of gamification and intrinsic experience design. Recognized as one of the top 10 experts worldwide, Rackwitz develops, communicates and advises government institutions and commercial enterprises worldwide with the 'Non-skinnerian Gamification' school of thought. He is also regularly invited as an expert in media such as TV, radio and print. In addition to the consulting company Engaginglab and the software Tabi, Rackwitz also founded gamification.design, a contact point for all professionals interested in the topic to receive further training and certification. In 2022, he founded CBO Media, a publisher that focuses purely on topics related to behavioral economics in order to bring this knowledge to companies in a practical way.

Links to episode mentions:

Dopamine Nation by Anna Lembke
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