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13. Addressing Gaps: CEO Profiling And Effective National Branding
Manage episode 435134391 series 3444087
Center for Public Relations (CPR)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Center for Public Relations (CPR) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This podcast episode features Dr. Wilfred Marube, outgoing CEO of the Kenya Export Promotion and Branding Agency and former President of the Public Relations Society of Kenya. Dr. Marube shares his inspiring journey and pays school fees for three to study PR. He defines what an excellent communicator is and discusses the crucial relationship between CEOs and communicators. Dr. Marube sheds light on the weak link in national branding and the importance of trust and connection between CEOs and communicators. He talks about the "magician" PR practitioners, and why the big corporates are big enough. Lastly, Dr. Marube shares his valuable leadership experience as the President of PRSK and how he is coping with his transition from CEO to common citizen.
42 에피소드
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