2024 Relevance Report Discussion: Welcome to AI

PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1y ago 57:20

MP3•에피소드 홈

In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.

Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

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