On Advances in Care, epidemiologist and science communicator Erin Welsh sits down with physicians from NewYork-Presbyterian hospital to discuss the details behind cutting-edge research and innovative treatments that are changing the course of medicine. From breakthroughs in genome sequencing to the backstories on life-saving cardiac procedures, the work of these doctors from Columbia & Weill Cornell Medicine is united by a collective mission to shape the future of health care and transform the lives of their patients. Erin Welsh, who also hosts This Podcast Will Kill You, gets to the heart of her guests’ most challenging and inventive medical discoveries. Advances in Care is a show for health careprofessionals and listeners who want to stay at the forefront of the latest medical innovations and research. Tune in to learn more about some of medicine’s greatest leaps forward. For more information visit nyp.org/Advances
Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising. takeaways
Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of consumer engagement.
Max conversion value leads to high-quality customers.
Learning happens best with maximized conversions before switching to value.
Campaigns should be fully learned before switching to conversion value.
Push for higher conversions with TROAS after learning phase.
titles
Maximized Conversions vs. Conversion Value Explained
Understanding TCPA in Digital Marketing
Sound Bites
"ATC is the first level of hand raising."
"Push for higher conversions with TROAS."
"TROAS optimizes for higher-priced items."
keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies Chapters 00:00 Maximized Conversions vs. Conversion Value 02:26 Understanding TCPA and Its Role 05:23 Transitioning to TROAS for Higher Value
Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising. takeaways
Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of consumer engagement.
Max conversion value leads to high-quality customers.
Learning happens best with maximized conversions before switching to value.
Campaigns should be fully learned before switching to conversion value.
Push for higher conversions with TROAS after learning phase.
titles
Maximized Conversions vs. Conversion Value Explained
Understanding TCPA in Digital Marketing
Sound Bites
"ATC is the first level of hand raising."
"Push for higher conversions with TROAS."
"TROAS optimizes for higher-priced items."
keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies Chapters 00:00 Maximized Conversions vs. Conversion Value 02:26 Understanding TCPA and Its Role 05:23 Transitioning to TROAS for Higher Value
Yousaf Yunes discusses the complexities of navigating friendships in business. He shares personal stories that highlight the risks and rewards of mixing personal relationships with professional endeavors. Through various anecdotes, he emphasizes the importance of trust, setting boundaries, and the necessity of formal agreements to protect oneself in business dealings with friends. takeaways Mixing friends and business can be risky but rewarding. Trust is crucial when working with friends and family. Establish clear boundaries to protect personal relationships. Always have a signed contract, even with friends. Be prepared for the possibility of betrayal from friends. Friendship can complicate business transactions. Communication is key in maintaining professional relationships. Learn from past experiences to avoid future mistakes. Value your time and work, even with friends. Friend prices should still be established and respected. titles Navigating the Fine Line Between Friends and Business The Hidden Dangers of Mixing Friendship with Business Sound Bites "You should never mix family and business." "You have to be on your guard with friends." "Get a signed contract in place first." keywords: friends, business, relationships, trust, boundaries, contracts, entrepreneurship, networking, risks, lessons learned Chapters 00:00 The Complexities of Friendship in Business 04:20 Trust and Betrayal: Personal Stories 13:54 Navigating Professional Relationships with Friends 23:04 Establishing Boundaries and Contracts…
DemandGen is one of the most underrated placements in Google Ads, yet it offers a unique mix of programmatic, social, and retargeting capabilities. In this episode, Yousaf Yunes breaks down how DemandGen works, from cost-per-click and cost-per-conversion strategies to powerful placements across YouTube, Gmail, and display ads. Learn how to leverage product feeds, optimize frequency, and even target specific YouTube channels to maximize reach. If you're not using DemandGen, you're missing out on a game-changing tool! 👉 Tune in to discover why DemandGen is an unspoken hero in paid media. #GoogleAds #PPC #DemandGen #Marketing #YouTubeAds #Retargeting #YousafYunes…
In this conversation, Yousaf Yunes discusses the nuances of providing free work and the importance of valuing one's expertise. He shares personal experiences with clients, highlighting the challenges of client relationships, expectations, and the consequences of not securing professional services. The discussion emphasizes the need for clear communication and the importance of understanding the value of services offered in the marketing industry. takeaways Free work should be casual and not overly detailed. Never underestimate the value of your expertise. Clients often struggle to implement advice given to them. It's important to secure professional services to avoid amateur mistakes. Providing free advice can lead to clients taking your ideas without compensation. A good deal is beneficial for both parties involved. Clear communication is key in client relationships. Be cautious of clients who seek free advice without commitment. Organic marketing efforts can lead to valuable client relationships. Always ensure that clients understand the importance of professional guidance. titles The Hidden Costs of Free Work Valuing Your Expertise in Client Relationships Sound Bites "You have to sign on with us." "A good deal benefits both sides." "You have to put in the time." keywords free work, client relationships, marketing strategies, audits, business advice, expertise, value of services, client expectations, marketing failures, professional services Chapters 00:00 Understanding Free Work and Its Value 05:44 Navigating Client Relationships and Expectations 10:04 The Importance of Professional Expertise in Business 13:54 Building Connections Through Organic Networking…
Yousaf Yunes discusses the challenges and ethics of lead generation from an agency perspective. He emphasizes the importance of selling quality leads that convert into sales, rather than relying on scraped B2B data. Yousaf advocates for a sustainable business model focused on client retention and niche marketing, highlighting the need for entrepreneurs to take their lead generation efforts seriously and to test their offers before selling them. The conversation concludes with a call to action for listeners to engage with the topic and ask questions. takeaways Lead generation is crucial for business success. Selling leads without proof of conversion is unethical. Client retention is more profitable than constant acquisition. Testing leads before selling them is essential. Niche focus can enhance lead generation effectiveness. Quality leads can significantly boost client lifetime value. Automation and technology should not replace genuine relationships. Building a reputation takes time and effort. Entrepreneurs must be realistic about their capabilities. Understanding your market is key to successful lead generation. titles Navigating the Lead Generation Landscape Ethics and Sustainability in Lead Generation Sound Bites "Do you sell contracts?" "You're basically scamming people." "A good lead is well-defined." Chapters 00:00 Introduction to Lead Generation Challenges 02:53 The Ethics of Selling Scraped Data 05:43 Building a Sustainable Lead Generation Business 08:32 The Importance of Niche Focus in Lead Generation 11:34 Final Thoughts on Lead Generation and Client Retention…
Yousaf Yunes reflects on his nostalgia for the TV show American Chopper, exploring themes of personal growth, father-son dynamics, and the impact of life-changing events. He shares insights from a motorcycle accident that altered his perspective on relationships and patience. The discussion also delves into the artistry versus expertise in motorcycle building, the influence of television on public perception, and the nuances of navigating the digital marketing landscape. takeaways American Chopper highlighted the complexities of father-son relationships. Personal experiences can change how people perceive you. Running a business requires patience and understanding. The craftsmanship in motorcycle building can be subjective. Television can elevate individuals to a god-like status. Expertise in a field doesn't always correlate with public perception. Technical knowledge is crucial in digital marketing. Nostalgia can shape our understanding of past experiences. Life lessons often come from unexpected events. The importance of authenticity in presenting oneself online. titles Nostalgia and Life Lessons from American Chopper Father-Son Dynamics in Business and Life Sound Bites "I snapped my leg in half." "They were a little dangerous." "I think it's really good." Chapters 00:00 Nostalgia and Personal Reflections 02:42 The Dynamics of Father-Son Relationships 05:22 Accidents and Their Impact on Life 08:09 The Artistry vs. Engineering in Motorcycle Building 11:09 Fame and Perception in the Motorcycle Community 13:44 Expertise and Authenticity in Digital Marketing keywords: American Chopper, motorcycle building, father-son relationships, personal growth, digital marketing, TV influence, life lessons, motorcycle accidents, craftsmanship, perception vs reality…
Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partnership. Yousaf shares insights on negotiation tactics, the impact of client expectations on service delivery, and the necessity of ensuring a positive relationship that benefits both parties. takeaways It's important to allow clients to ask for one big favor occasionally. Frequent discount requests can strain client relationships. Service quality should align with the pricing structure. Recognizing when a client is taking advantage is crucial. Maintaining a balance between service and compensation is key. Long-term clients can sometimes become the most demanding. It's essential to analyze business units for profitability. Saying no can be a necessary part of business growth. Negotiation tactics should be used wisely to avoid exploitation. Positive relationships with clients are vital for sustainable business. titles Navigating Client Discounts: A Balancing Act When to Say No: Client Relationships Explored Sound Bites "It's worth it to say no sometimes." "You have to be strong and say no." "It's a terrible situation to be in." KW: client relationships, discounts, negotiation, business strategy, service quality, client retention, pricing strategy, business growth, partnership dynamics, service expectations…
Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising. takeaways Maximized conversions focus on quantity over quality. Conversion value targets higher-end buyers who spend more. TROAS optimizes for higher-priced items when available. Max conversions are great for learning campaigns before switching. TCPA is about targeted cost per acquisition, different from max conversions. ATC (Add to Cart) is the first level of consumer engagement. Max conversion value leads to high-quality customers. Learning happens best with maximized conversions before switching to value. Campaigns should be fully learned before switching to conversion value. Push for higher conversions with TROAS after learning phase. titles Maximized Conversions vs. Conversion Value Explained Understanding TCPA in Digital Marketing Sound Bites "ATC is the first level of hand raising." "Push for higher conversions with TROAS." "TROAS optimizes for higher-priced items." keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies Chapters 00:00 Maximized Conversions vs. Conversion Value 02:26 Understanding TCPA and Its Role 05:23 Transitioning to TROAS for Higher Value…
Yousaf Yunes addresses the common challenges faced by individuals trying to break into PPC (Pay-Per-Click) advertising. He emphasizes the importance of mastering the basics, understanding the Google Ads dashboard, and the necessity of being an expert before charging clients. Yousaf shares personal anecdotes and insights on the pitfalls of seeking shortcuts in learning and the value of proper mentorship and implementation in the field of digital marketing. takeaways Breaking into PPC is a common concern for many. Doing something hard can set you apart in the industry. Understanding the basics is crucial before advancing. The Google Ads dashboard is fundamental to success. Many people underestimate the complexity of PPC. Shortcuts in learning can lead to poor performance. Experience is essential before charging clients. Consulting without implementation lacks value. Mistakes in PPC can be costly for both clients and practitioners. Expertise is necessary to avoid buyer's remorse in advertising. titles Mastering PPC: The Path to Success The Basics of Google Ads: A Must-Know Sound Bites "Do something hard to stand out." "You have to know how the dashboard works." "You can't live off a quick consulting fee." Chapters 00:00 Breaking into PPC: Common Questions and Challenges 02:46 The Importance of Mastering the Basics 06:01 Understanding Google Ads: The Dashboard and Beyond 08:46 The Cost of Inexperience: Learning from Mistakes 11:32 Finding the Right Mentorship and Support…
Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals. takeaways Retainers should focus on results, not hours worked. Clients often lose sight of the value of expertise. Lower hourly rates may lead to subpar results. Investing in a retainer can yield better outcomes. Experience and proven results are crucial in PPC. Retainers allow for the involvement of a skilled team. Understanding client needs is key to setting retainers. A good retainer can be a cost-effective solution. Management fees are a necessary investment for scaling. Choosing the right professional is essential for success. titles The Retainer Revolution: Why Results Matter Hourly Rates vs. Retainers: The Ultimate Showdown Sound Bites "You should be focused on results." "That's a hell of a retainer, right?" "You have to pay a retainer." Chapters 00:00 The Retainer vs. Hourly Debate 09:29 Understanding the Value of Expertise in PPC keywords: retainers, hourly rates, PPC, client management, advertising, business strategy, results-driven, Upwork, Fiverr, marketing…
Yousaf Yunes addresses the increasing inquiries about breaking into PPC and paid ads, particularly in light of economic challenges. He emphasizes the importance of expertise, mentorship, and understanding conversions in advertising. Yousaf discusses the value of certification and continuous learning, advocating for a professional approach to advertising services. He also highlights the need for building trust through case studies and proven results to command expert rates in the industry. takeaways The demand for PPC skills is rising due to economic shifts. Expertise in advertising is crucial for success. Understanding conversions is key to effective ad campaigns. Ads are easy to set up, but true expertise is rare. Charging expert rates requires proven expertise and results. Certification can differentiate you in a competitive market. Continuous learning is essential in the ever-evolving ad landscape. Building trust with clients is vital for long-term success. Case studies are important for showcasing your skills. Mentorship can accelerate your learning and growth in PPC. titles Navigating the PPC Landscape: A Guide to Success Mastering Paid Ads: The Path to Expertise Sound Bites "How do I break into PPC?" "Prove you had the chops." "Be an expert." keywords: PPC, paid ads, Google Ads, Meta Ads, advertising agency, expertise, certification, conversions, analytics, mentorship Chapters 00:00 Breaking into PPC and Paid Ads 03:05 The Importance of Expertise in Advertising 05:52 Understanding Conversions and Advanced Techniques 08:34 The Value of Expert Rates and Retainers 11:28 Certification and Continuous Learning in Advertising 14:17 Building Case Studies and Proven Results…
Yousaf Yunes discusses the importance of setting clear goals for the new year, focusing on taxes, contracts, and client satisfaction as key areas for business success. He emphasizes the need for effective scaling and the importance of having a reliable team to manage operations. Yousaf also highlights the significance of taking actionable steps towards fulfilling promises made to oneself and the business, ensuring progress throughout the year. takeaways Reflect on areas of improvement for the new year. Prioritize taxes and contracts in business planning. Scaling requires delegation and trust in your team. Client satisfaction is crucial for long-term success. Start small to fulfill promises made to your business. A good tax advisor can significantly reduce expenses. Contracts are essential for protecting your business. Being above ground allows for better business management. Happy clients are more valuable than high-paying adversarial ones. Take immediate action to start the process of improvement. titles Navigating Business Goals for 2025 The Crucial Role of Taxes and Contracts Sound Bites "You have to feed your babies, guys." "What did you promise your business?" "You can't do it all, guys." Chapters 00:00 Reflecting on Business Goals for the New Year 02:53 The Importance of Taxes, Contracts, and Protection 05:34 Scaling Your Business: Trusting Your Team 08:20 Client Satisfaction: The Key to Business Success 11:22 Taking Action: Fulfilling Promises to Your Business keywords business goals, taxes, contracts, client satisfaction, scaling business, new year resolutions, entrepreneurship, financial planning, business relationships, project management…
Yousaf Yunes discusses the impact of viral media coverage on political figures, particularly focusing on Gavin Newsom and the response to California's ongoing fires. He contrasts authentic, raw moments captured by media with the manufactured responses of politicians, emphasizing the importance of genuine leadership in times of crisis. Yousaf critiques the political landscape in California, calling for a reevaluation of leadership roles and accountability. takeaways Viral moments can reveal the true character of leaders. Authenticity in media coverage resonates more than scripted responses. Politicians often struggle to respond to real-time crises. Social media can amplify both positive and negative aspects of leadership. Genuine leadership is crucial during emergencies. Filtered moments can make politicians appear disconnected. The public's response to leadership is shaped by media portrayal. California's political landscape is under scrutiny due to recent events. Criticism of leadership is necessary for accountability. There is a call for change in political leadership in California. Sound Bites "It's amazing how these have taken off." "It looks so stretched, it looks weird." Gavin Newsom, media coverage, viral moments, political leadership, authenticity, social media, public response, California fires Chapters 00:00 Viral Coverage and Media Dynamics 05:35 Authenticity vs. Manufactured Moments 10:13 Critique of Political Leadership…
Yousaf Yunes discusses the complexities surrounding TikTok's ownership and its implications for users in the United States. He highlights the differences in how TikTok is perceived and used in China versus the U.S., the challenges of foreign ownership of social media platforms, and the potential future of content creation in a landscape increasingly focused on national security and digital privacy. takeaways TikTok was originally known as Musically and is owned by ByteDance. The app serves different purposes in China and the U.S. There are concerns about data being funneled back to China. The U.S. government has pressured TikTok to sell due to security concerns. Elon Musk's acquisition of Twitter highlights issues with bot accounts. The media often refers to 'Chinese state officials' rather than ByteDance executives. The reluctance to sell TikTok raises questions about hidden data practices. Content creators need to consider the longevity of the platforms they use. The rise of U.S.-owned platforms may shift user preferences. Investing in content creation requires awareness of platform ownership. Sound Bites "They didn't do jack shit." "It's known for its dances." "That's like really unpatriotic." Chapters 00:00 The TikTok Dilemma: Ownership and Control 10:58 The Future of Content Creation and Platforms…
Yousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community support during crises. He concludes with thoughts on resilience and the lessons learned from the experience. takeaways Witnessing the fires was a surreal experience. Community support is crucial during emergencies. The lack of police presence during the evacuation was alarming. Preparedness is essential for personal safety. Government accountability is necessary in crisis management. Fire hydrants should always be functional during fire season. It's important to help neighbors in need during disasters. Leadership failures can exacerbate emergency situations. Resilience is built through preparation and community support. Personal reflections can lead to greater awareness and action. KWs Hollywood fires, community response, government accountability, personal reflections, leadership failures, fire safety, Los Angeles, emergency preparedness, resilience, local politics Sound Bites "It felt like I was an ashtray." "I was calm and I really..." "I had to focus on work." "This is Los Angeles, guys." "Thank you for listening." Chapters 00:00 Introduction and Personal Reflections on the Fires 02:54 Observations During the Fire Incident 05:47 Community Response and Personal Responsibility 12:05 Government Accountability and Leadership Failures 23:52 Concluding Thoughts on Preparedness and Resilience…
Yousaf Yunes discusses the shifting landscape of media, contrasting traditional media with new media, particularly in the context of political advertising and digital marketing. He emphasizes the importance of digital platforms like YouTube and podcasts for effective audience engagement and targeting. Yunes critiques the reliance on traditional media, highlighting the inefficiencies and declining effectiveness of television advertising. He also explores the implications of these changes for businesses and marketers, urging them to adapt to the new media environment to remain competitive. takeaways Digital marketing is essential for modern businesses. Traditional media is losing its effectiveness. Engaging content on platforms like YouTube is crucial. Targeting specific audiences can yield better results. The shift to digital is reshaping advertising strategies. Younger audiences prefer digital content over traditional media. Sports viewership is declining due to streaming changes. Creating content is a free opportunity for businesses. Podcasts and social media are powerful marketing tools. Understanding audience behavior is key to successful marketing. Sound Bites "The blue team spent like two billion." "YouTube is almost like LinkedIn now." "YouTube is huge for B2B marketing." Chapters 00:00 The Evolution of Media: Traditional vs. New 06:51 The Power of Digital Marketing 12:06 Targeting and Engagement in the Digital Age 18:07 The Future of Media Consumption…
In this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas. takeaways Limit your conversion mixing in Google Ads. Break out call ads from submit lead forms. Use local keywords for better targeting. Dynamic keyword insertion can enhance ad relevance. Lead scoring helps identify quality leads. Negatively target job-related keywords to avoid spam. Use compelling creative for Meta Ads. YouTube is a powerful tool for organic reach. Multiple landing pages can improve local SEO. Business is local; focus on community engagement. titles Mastering HVAC Advertising: Google and Meta Strategies Sound Bites "Make sure you break out your call ads." "Lead scoring is huge, my friends." "Business is local, old business." Chapters 00:00 Introduction to HVAC Advertising Strategies 02:53 Optimizing Google Ads for HVAC Services 05:47 Leveraging Meta Ads for HVAC Marketing 11:54 The Importance of Organic Reach and CRM in HVAC 15:09 Final Thoughts on HVAC Marketing…
Yousaf Yunes shares his experiences and insights on the importance of kindness, mentorship, and maintaining positive relationships in the business world. He discusses various interactions with individuals seeking help, the misunderstandings that can arise from offers of assistance, and the value of helping competitors. Yousaf emphasizes that generosity and a warm heart can lead to unexpected opportunities and connections, while negativity can have lasting consequences. He encourages listeners to keep an open door for collaboration and support, regardless of past experiences. takeaways If you're asking a bunch of strangers for advice, you're probably not ready. Helping others can sometimes be misinterpreted as self-promotion. It's important to check in with those you've helped. Not everyone understands the value of kindness. Helping your competitors can lead to unexpected business opportunities. People may not know how to respond to genuine offers of help. Maintaining a positive attitude is crucial in business relationships. Generosity can lead to long-term connections and opportunities. Negativity can have lasting consequences in professional circles. Always be kind and open to helping others, as it will come back to you. titlesThe Misunderstood Mentor: Navigating Online Help Sound Bites "You're probably not ready." "No door is ever shut." "You need to embrace them with love." Chapters 00:00 Navigating Online Interactions and Misunderstandings 04:56 The Importance of Helping Others in Business 12:16 The Value of Kindness and Open Doors 17:26 Consequences of Negativity and Toxicity in Professional Relationships…
Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable. takeaways PPC is increasingly challenging due to market saturation. AI tools have not improved conversion rates significantly. The advertising industry is experiencing a trust recession. Many service providers lack the necessary skills to deliver results. Clients often fall victim to misleading advertising promises. Building trust requires delivering on promises and results. Influencer marketing is evolving, with community engagement gaining importance. Comprehensive service offerings can enhance client trust. Advertisers must focus on results, not just ad setup. Trust is essential for long-term client relationships. Sound Bites "Communities still work well." "You have to earn their trust." Chapters 00:00 The Challenges of PPC in Today's Market 03:06 Understanding the Trust Recession in Advertising 05:55 The Role of Influencers and Course Selling 09:12 Building Trust Through Comprehensive Services…
Yousaf Yunes discusses the importance of leveraging knowledge and experience to attract clients, the balance of providing free advice, and the significance of establishing domain authority. He shares personal anecdotes about client relationships and emphasizes the value of giving back to the community through pro bono work. The discussion culminates in key takeaways for listeners to enhance their business strategies and future insights. takeaways The brain is the most powerful tool for attracting clients. Giving away too much free advice can lead to exploitation. Establishing domain authority is crucial for credibility. Your online presence serves as your business card. Pro bono work can be rewarding and impactful. Networking is essential, but be cautious of free advice seekers. Providing multiple services can convert free advice seekers into clients. Case studies enhance your authority and attract clients. Know when to give back and help others in need. Always speak from a place of authority and experience. Top Level Thoughts: Harnessing Your Knowledge for Client Acquisition The Fine Line of Free Advice Sound Bites "How much do you give away?" "You need to provide multiple landing pages." "Know when to give back." Chapters 00:00 The Power of Knowledge and Experience 03:00 Navigating Free Advice and Client Relationships 05:54 Establishing Authority and Domain Expertise 08:40 Giving Back and Pro Bono Work…
Yousaf Yunes emphasizes the importance of taking action in business, particularly in content creation and digital marketing. He discusses the necessity of consistently producing content to attract leads and grow a business. Yousaf advocates for maximizing free digital platforms to establish an online presence and build a community. He shares insights on the journey of content creation, the benefits of organic growth over paid advertising, and encourages listeners to overcome their fears and start creating content immediately. takeaways Business is cutthroat; don't wait to start. Maximize your digital content creation efforts. Consistency is key in building an online presence. Leverage free digital platforms for growth. Organic growth is more sustainable than paid advertising. Don't be afraid to start creating content. Your first videos won't be perfect; just start. Engage with your community through regular content. Utilize various platforms to reach your audience. Digital real estate is yours for the taking. titlesUnlocking Your Business Potential Sound Bites "Business is cutthroat, my friends." "It's yours for the taking." "Start. No one's watching you." Chapters 00:00 The Importance of Taking Action in Business 03:03 Maximizing Digital Content Creation 06:07 Building a Consistent Online Presence 09:00 Leveraging Free Digital Real Estate 12:10 The Journey of Content Creation 15:00 Organic Growth vs Paid Advertising 17:53 Overcoming the Fear of Starting…
Yousaf Yunes discusses the critical importance of always moving forward in business and personal matters. He emphasizes the need for leaders to look beyond immediate challenges and plan for future objectives. Through personal anecdotes, he illustrates how effective leadership involves balancing daily tasks with strategic foresight, ensuring that teams are not overwhelmed by current workloads but are also prepared for upcoming opportunities and challenges. takeaways Always prioritize moving forward in business and life. Leadership requires looking beyond immediate challenges. It's essential to balance daily tasks with future planning. Effective client management means running the account, not being run by it. Preparation for future challenges is key to success. Every business faces ups and downs; it's temporary. Leaders must ensure their teams are not overwhelmed. Strategic planning is crucial for long-term success. Foresight in leadership helps in resource allocation. Don't let your team become martyrs to the workload. Sound Bites "You have to look beyond today's battle." "You need to lead, not just manage tasks." Chapters 00:00 The Importance of Moving Forward in Business 02:54 Leadership and Strategic Planning 05:54 Balancing Daily Tasks with Future Goals…
Yousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of dedicated creative assets for better performance and the potential for community engagement through shared experiences and resources. takeaways One good PMAX campaign can be sufficient for upper and mid-funnel marketing. PMAX utilizes various Google Ads platforms to reach different audiences. Understanding audience types like in-market and affinity is crucial for PMAX success. Brand search plays a significant role in conversion rates. Using dedicated creative for ads enhances performance compared to auto-generated content. Setting up PMAX campaigns should start with a focus on max conversions. After initial learning, switching to a TROAS campaign can optimize for higher-priced items. Grouping products in PMAX campaigns allows for tailored marketing strategies. Scaling PMAX campaigns should be based on business growth and product performance. Community engagement and sharing experiences can enhance learning in digital marketing. Sound Bites "Groupings is when you have a PMAX." "It's been a great year this year." Chapters 00:00 Introduction to Performance Max Campaigns 02:54 Understanding Audience Targeting in PMAX 06:12 The Importance of Brand Search 08:58 Setting Up and Scaling PMAX Campaigns 12:13 Final Thoughts and Community Engagement…
Yousaf Yunes emphasizes the critical importance of being an expert in your field and leveraging platforms like YouTube to showcase that expertise. He discusses the necessity of creating content to attract clients organically, rather than relying solely on paid advertising. Yousaf highlights the concept of 'digital real estate' as a means to generate leads and encourages listeners to take action by producing content that demonstrates their knowledge and skills. takeaways Being an expert is crucial for business success. Starting a YouTube channel can significantly boost visibility. Content creation is a powerful tool for attracting clients. Organic marketing is often more effective than paid ads. Owning your digital real estate is essential for lead generation. YouTube serves as a free platform for showcasing expertise. Consistency in content creation leads to growth. Networking is key; don't rely solely on spending money. Short videos can be an effective way to engage audiences. Taking action is more important than waiting for the perfect moment. titlesMastering Expertise for Business Success Sound Bites "It's free real estate for you." "Digital real estate equals leads." "What are you waiting for? Go do it." Chapters 00:00 The Importance of Expertise 02:47 Leveraging YouTube for Business Growth 06:09 Owning Your Digital Real Estate 09:02 The Power of Organic Marketing 11:53 Taking Action and Creating Content…
Yousaf Yunes discusses the cultural differences between TikTok in the United States and China, emphasizing the entertainment-focused nature of the platform in the U.S. compared to its educational use in China. He raises concerns about the App Protection Act and the implications of having a foreign-owned app like TikTok, particularly regarding national security and data privacy. Yousaf argues for the necessity of a U.S.-based TikTok to protect user information and addresses the broader implications of technology ownership in the context of privacy and security. takeaways TikTok serves different purposes in the U.S. and China. The App Protection Act aims to ensure U.S. ownership of popular apps. Foreign-owned apps pose significant data privacy risks. User information on TikTok is vulnerable due to its ownership. The integration of apps with personal devices raises security concerns. Cultural acceptance of foreign apps does not negate privacy risks. The scale of TikTok's user data is alarming. U.S. companies are subject to different privacy regulations than foreign ones. The future of TikTok may hinge on national security debates. There is a pressing need for U.S.-based alternatives to foreign apps.…
In this conversation, Yousaf Yunes discusses the roles of family and friends in personal and business life. He emphasizes the importance of family as a constant support system compared to the transient nature of friendships. Yousaf shares insights on navigating business relationships, the emotional attachment to one's business, and the significance of legacy. He encourages listeners to seek guidance from their networks and to consider the roles they want their family and friends to play in their business endeavors. takeaways Family is often more important than friends. Friends can be skittish and come and go. It's crucial to be careful about mixing friends and business. Family members can provide valuable emotional support. Legacy is an important consideration in business. You should not rely solely on friends or family for business. Having processes in place is essential for business success. Constantly looking ahead is vital in business planning. Consider what role you want your family and friends to play in your business. Objective opinions from outside your industry can be very helpful. titles Family vs. Friends: Who's More Important? Navigating Business with Family and Friends Sound Bites "Friends come and go, family is forever." "I want to leave something for my kids." "What role do you want your family to play?" Chapters 00:00 The Importance of Family and Friends in Business 04:42 Navigating Friendships and Business Relationships 09:05 The Role of Family in Business Support and Legacy 13:58 Learning from Experience and Building a Support Network…
Yousaf Yunes discusses the implications of IPG's takeover by OMD, focusing on the immediate layoffs and the long-term effects on employees. He emphasizes the importance of client relationships in the agency world and the challenges faced by older employees in maintaining their positions. Yousaf also highlights the strategic motivations behind agency mergers, primarily centered around client acquisition rather than talent. He concludes with advice for younger professionals on planning their careers and considering entrepreneurship as a viable path. takeaways Over a hundred employees have already been laid off due to the takeover. The layoffs could reach into the thousands as the merger progresses. It's rare for employees to retire from large agencies; turnover is high. Younger employees dominate the workforce in big agencies, making it tough for older employees. The primary motivation for agency mergers is client acquisition, not talent. Employees should focus on building strong client relationships to secure their positions. Older employees need to consider their long-term career strategies in the agency world. Starting your own business can be a viable option for older professionals. Networking and staying updated on industry trends is crucial for career longevity. Having an exit plan is essential for those in their thirties and beyond. Sound Bites "You won't retire there." "Have your resume ready." Chapters 00:00 The Impact of IPG's Takeover by OMD 02:55 Navigating Agency Life: Age and Employment 05:47 Client Acquisition: The Real Reason Behind Mergers 08:53 Planning for the Future: Exit Strategies in Advertising…
Yousaf discusses his experiences in the media industry, particularly focusing on corporate takeovers, agency politics, and the importance of leadership in navigating career challenges. He shares personal anecdotes from his time at IPG and other agencies, emphasizing the need for strong client relationships and adaptability in a rapidly changing corporate landscape. Yousaf also reflects on the evolution of company loyalty and the necessity of having a side hustle in today's job market. takeaways OMG Omnicom Media Group's acquisition of IPG is significant. Agency politics can heavily influence career trajectories. Building strong relationships is crucial in agency work. Being indispensable can lead to career stagnation. Adaptability is key in the face of corporate changes. Maintaining a diverse portfolio of clients is essential. Leadership should be demonstrated before and after reviews. Company loyalty has diminished in recent years. Having a side hustle is now a necessity. Visibility and proactivity can help mitigate layoffs. titles Navigating Corporate Takeovers in Media The Politics of Agency Life Sound Bites "What comes around goes around" "Lead an account, lead meetings" "I never worked at OMG though" Chapters 00:00Corporate Takeovers and Personal Experiences 09:21Navigating Agency Politics and Career Growth 12:25Leadership and Client Relationships in Agencies…
Yousaf expresses his frustration with vendors who reach out for lead generation, emphasizing the importance of building relationships and focusing on contracts rather than leads. He discusses the ineffectiveness of traditional lead generation services and advocates for a community-driven approach to client acquisition. Yousaf highlights the need for genuine connections and the value of offering expertise and advice to potential clients, rather than simply pushing for sales. takeaways Vendor outreach can be annoying and ineffective. Leads are not as valuable as contracts. Building a community leads to client growth. Offering free advice builds relationships. Salespeople should focus on retainers, not just leads. Lead generation services often lack genuine value. Expertise and visibility are crucial for freelancers. Relationships with competitors can be beneficial. A community-driven approach is more effective. Understanding client needs is key to successful outreach. titles Chapters 00:00 The Annoyance of Vendor Outreach 06:04 Building Relationships and Community 11:52 The Importance of Retainers and Contracts…
Yousaf discusses the complexities of client discounts in small business and freelance work. He shares personal experiences with clients requesting discounts and emphasizes the importance of establishing a mutual commitment when offering discounts. The conversation highlights the need for clear communication and the significance of negotiating with business owners rather than intermediaries. Yousaf also stresses the value of rewarding good clients and maintaining healthy business relationships. takeaways Clients often request discounts, which is a common scenario. It's essential to have a process in place for handling payment issues. Offering discounts should come with a clear understanding of mutual benefits. Establishing a commitment from clients is crucial when providing discounts. Good communication with clients can prevent misunderstandings. Rewarding loyal clients can strengthen business relationships. Negotiating with the business owner ensures clarity and commitment. Discounts should be given thoughtfully and strategically. Maintaining a good rapport with clients is vital for long-term success. It's important to assess whether a client is worth the discount based on their potential for future business. titles Mastering Client Discounts: Strategies for Small Businesses The Art of Negotiating Discounts with Clients Sound Bites "I deserve a discount." "You need to negotiate with the owner of the business." "Make sure they're cool people." Chapters 00:00 Navigating Client Discounts in Business 06:38 The Importance of Client Commitment and Agreements…
Yousaf Yunes discusses the importance of building relationships in the industry, particularly with competitors. He emphasizes that networking can lead to profitable ventures and that being helpful and friendly is crucial for success. Yousaf shares his experiences with platforms like Upwork and Fiverr, highlighting the need to establish connections rather than just focusing on transactions. He advocates for collaboration and mutual support among agencies to strengthen the industry as a whole. Building relationships is key to success in the industry. Networking with competitors can lead to profitable opportunities. Imitation can be a form of flattery and inspiration. Being helpful and friendly attracts clients. Every relationship, no matter how small, matters. Focus on building a community rather than just transactions. People prefer to work with those they find approachable. Utilizing platforms like Upwork requires a strategic approach. Collaboration can enhance the strength of the industry. Networking can provide alternative revenue streams beyond direct clients. Sound Bites "Every relationship matters." "Help people, my friends." Chapters 00:00 Building Relationships in the Industry 02:59 Networking with Competitors 05:55 The Importance of Being Helpful 08:54 Navigating Freelance Platforms 12:14 The Power of Collaboration…
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