Retainer vs. Hourly
Manage episode 463163817 series 3546984
CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals. takeaways
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- Retainers should focus on results, not hours worked.
- Clients often lose sight of the value of expertise.
- Lower hourly rates may lead to subpar results.
- Investing in a retainer can yield better outcomes.
- Experience and proven results are crucial in PPC.
- Retainers allow for the involvement of a skilled team.
- Understanding client needs is key to setting retainers.
- A good retainer can be a cost-effective solution.
- Management fees are a necessary investment for scaling.
- Choosing the right professional is essential for success.
- The Retainer Revolution: Why Results Matter
- Hourly Rates vs. Retainers: The Ultimate Showdown
- "You should be focused on results."
- "That's a hell of a retainer, right?"
- "You have to pay a retainer."
109 에피소드