Top Marketing Priorities for 2023

Pipeline Visionaries

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2+ y ago 9:51

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Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.

Key Takeaways

The show’s focus will remain pipeline generation, but will have a new look - stay tuned!
Ian’s 2023 marketing priorities include fighting harder to win deals and supporting sales.
Another focus for Ian is having a clever first touch, and why that’s important in 2023.

Quote:

“We want to continue our focus, which is getting a deep dive look at how CMOs and marketing leaders think about pipeline, demand, technology, and how they spend their marketing dollars. There's going to be new branding, so stay tuned for that on February 1st.” - Ian Faison, Host and CEO at Caspian Studios

Episode Timestamps:

*(00:32) - Sneak peek at new changes coming in February

*(03:08) - Ian’s top marketing priorities for 2023

*(08:52) - Wrap and goodbye

Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

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#MBA #Business #Marketing #Caspian Studios #Advertising #Revenue #B2B #B2B Marketing #Chief Marketing Officers #CMO #Demand Gen #Demand Generation #Growth #Pipeline