Player FM 앱으로 오프라인으로 전환하세요!
Showing Up for Customers Through Your Product
Manage episode 418204872 series 3253950
This episode features an interview with Smita Wadhawan, CMO at SimplePractice, a leading practice management software company for health and wellness professionals.
In this episode, Smita discusses the importance of keeping your customers at the center and incorporating their voice. She also dives into educating the customer about the value of your product and then showing up for them through that product.
Key Takeaways:
- Customer feedback should be taken very seriously and it is worth creating a formal process to give customers a chance to share their thoughts.
- It’s important to arm yourself with data and examples when trying to sell your ideas internally, or you won’t be able to push them through.
- The website can serve as your sales function and you should experiment with how the website can “work harder for you”.
Quote:
“So I would literally think of the marketing strategy as the full funnel from building the right product to getting the product in the hands of our customers, to making sure they use the product and get the most value out of it. And then last but not the least using our communications and our creative to tell the stories which put our customers front and center. We don't use models. We don't use actors. All our creative is telling authentic stories and they are all our customers. That is something that's really key to our brand, always honing in on our customer and having them do the storytelling for us.”
Episode Timestamps:
*(4:43) The Trust Tree: Fulfilling your obligation to your customers, who rely on your product
*(15:42) The Playbook: Customer referrals as the largest source of acquisition
*(34:45) The Dust Up: Advocating for staff to support conversion rates on the website
*(38:03) Quick Hits: Smita’s Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
- Connect with Ian on LinkedIn
- Connect with Smita on LinkedIn
- Learn more about SimplePractice
- Learn more about Caspian Studios
190 에피소드
Manage episode 418204872 series 3253950
This episode features an interview with Smita Wadhawan, CMO at SimplePractice, a leading practice management software company for health and wellness professionals.
In this episode, Smita discusses the importance of keeping your customers at the center and incorporating their voice. She also dives into educating the customer about the value of your product and then showing up for them through that product.
Key Takeaways:
- Customer feedback should be taken very seriously and it is worth creating a formal process to give customers a chance to share their thoughts.
- It’s important to arm yourself with data and examples when trying to sell your ideas internally, or you won’t be able to push them through.
- The website can serve as your sales function and you should experiment with how the website can “work harder for you”.
Quote:
“So I would literally think of the marketing strategy as the full funnel from building the right product to getting the product in the hands of our customers, to making sure they use the product and get the most value out of it. And then last but not the least using our communications and our creative to tell the stories which put our customers front and center. We don't use models. We don't use actors. All our creative is telling authentic stories and they are all our customers. That is something that's really key to our brand, always honing in on our customer and having them do the storytelling for us.”
Episode Timestamps:
*(4:43) The Trust Tree: Fulfilling your obligation to your customers, who rely on your product
*(15:42) The Playbook: Customer referrals as the largest source of acquisition
*(34:45) The Dust Up: Advocating for staff to support conversion rates on the website
*(38:03) Quick Hits: Smita’s Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
- Connect with Ian on LinkedIn
- Connect with Smita on LinkedIn
- Learn more about SimplePractice
- Learn more about Caspian Studios
190 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.