Artwork

Caspian Studios에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Caspian Studios 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

How to Borrow Ideas Like a Marketer with Morgan Norman, CMO of Dialpad

48:49
 
공유
 

Manage episode 312954995 series 3253950
Caspian Studios에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Caspian Studios 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Key Takeaways

  • As a marketer, you’re here to borrow, remix, and be unique — not to steal.
  • Demand gen is more than numbers and metrics. Without engaging storytelling, you’re destined to fail.
  • All CMOs should have open dialogue with their CEOs. If you’re not willing/able to share your rawest ideas, you’re both in trouble.

Quote

“As a marketer, we're always borrowing, cheating, stealing from everyone out there in the market. And I think that's good and bad. You can use the pattern from someone else, but the bad part is you're also not always coming up with your own unique ideas. And if you're a marketer, you're a pretty bad-ass creative person. In general, that's why you're here. That's why the world puts you there.”

Episode Timestamps:

*(4:15) - The Trust Tree - Morgan’s demand gen strategy

*(6:20) - How marketing and demand fit into sales

*(8:06) - The Playbook - Morgan’s Uncuttable Budget Items

*(9:40) - Paid Google spend

*(12:50) - Why great marketers are always borrowing

*(15:50) - Planting the seed in consumers' minds

*(18:10) - What Morgan’s investing in from a creative standpoint

*(23:48) - Taking cues from B2C to implement to B2B

*(28:17) - How to think about personalization

*(34:00) - The Dust Up

*(37:05) - Morgan’s favorite campaign

*(38:40) - The challenge of marketing A.I.

*(43:25) - How to view your website

*(44: 25) - Quick Hits

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

Connect with Morgan on LinkedIn

Follow Morgan on Twitter

David Goggins book

Checkout Dialpad

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

254 에피소드

Artwork
icon공유
 
Manage episode 312954995 series 3253950
Caspian Studios에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Caspian Studios 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Key Takeaways

  • As a marketer, you’re here to borrow, remix, and be unique — not to steal.
  • Demand gen is more than numbers and metrics. Without engaging storytelling, you’re destined to fail.
  • All CMOs should have open dialogue with their CEOs. If you’re not willing/able to share your rawest ideas, you’re both in trouble.

Quote

“As a marketer, we're always borrowing, cheating, stealing from everyone out there in the market. And I think that's good and bad. You can use the pattern from someone else, but the bad part is you're also not always coming up with your own unique ideas. And if you're a marketer, you're a pretty bad-ass creative person. In general, that's why you're here. That's why the world puts you there.”

Episode Timestamps:

*(4:15) - The Trust Tree - Morgan’s demand gen strategy

*(6:20) - How marketing and demand fit into sales

*(8:06) - The Playbook - Morgan’s Uncuttable Budget Items

*(9:40) - Paid Google spend

*(12:50) - Why great marketers are always borrowing

*(15:50) - Planting the seed in consumers' minds

*(18:10) - What Morgan’s investing in from a creative standpoint

*(23:48) - Taking cues from B2C to implement to B2B

*(28:17) - How to think about personalization

*(34:00) - The Dust Up

*(37:05) - Morgan’s favorite campaign

*(38:40) - The challenge of marketing A.I.

*(43:25) - How to view your website

*(44: 25) - Quick Hits

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

Connect with Morgan on LinkedIn

Follow Morgan on Twitter

David Goggins book

Checkout Dialpad

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

254 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생