Evoking Customer Emotion with Tara Clever, VP of Marketing at MarginEdge

Pipeline Visionaries

This episode features an interview with Tara Clever, VP of Marketing at MarginEdge. MarginEdge delivers real-time data to restaurants to make timely, critical decisions. Tara has a diverse background in sales, operations, and marketing with a history of engineering significant growth.

On this episode Tara shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth.

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“When you’re thinking about messaging, about capturing their attention and providing a solution, that emotional resonance that’s so common that you see on the kind of the D to C side. It's absolutely the way that we think about things here. It's a big change and a lot of time, a lot of times for restaurants, and so it's a big piece of how we think about telling the story.” - Tara Clever, VP of Marketing, Margin Edge

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Episode Timestamps:

*(03:22) - Segment: Trust Tree

*(03:33) - Tara’s role at MarginEdge

*(05:41) - Capturing attention and evoking customer emotion

*(12:54) - Segment: The Playbook

*(13:50) - Why content has to be responsive to your customers

*(17:22) - Why video marketing is vital for business growth

*(29:19) - Segment: The Dust Up

*(32:37) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Tara on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about MarginEdge
• www.caspianstudios.com

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