Activate an Emotional Connection with Your Customer with Anna Kostroun, CMO at NewRocket

Pipeline Visionaries

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3+ y ago 39:02

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This episode features an interview with Anna Kostroun, CMO of NewRocket. NewRocket delivers meaningful experiences and extraordinary results with ServiceNow and has delivered over 4000 successful projects through world-class implementations and integrated solutions across the entire ServiceNow platform. Anna brings more than 20 years of marketing experience, with deep expertise in demand generation, brand building, experiential marketing, and sales engagement.

On this episode, Anna shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have empathy for the end-to-end customer experience.

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“You can do all of the email marketing, you can do all the events, you can do all of the things, all of the various marketing tactics that everybody knows how to do, but if you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you’re not getting anywhere, and you’re not doing anything different than anybody else.” - Anna Kostroun, CMO of NewRocket

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Episode Timestamps:

*(03:13) - Anna’s role at NewRocket

*(05:46) - Segment: Trust Tree

*(09:27) - Best practices for building workflows

*(11:43) - Emotionally connecting with your prospects

*(17:18) - Segment: The Playbook

*(19:41) - Driving traffic to your website through content syndication

*(29:26) - Segment: The Dust Up

*(36:05) - Segment: Quick Hits

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