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Subscription Sticker Shock: Should You Raise Your Prices?
Manage episode 453697557 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss strategies for increasing subscription prices without affecting subscriber retention. They stress observing industry giants like Netflix for pricing cues and recommend annual over monthly subscriptions to avoid frequent small charges.
The discussion includes trial-based promotions over deep discounts to maintain content value and provide examples of successful subscription models and price adjustments by publishers like Heisenberg Report and Small Boats. Additionally, they highlight the benefits of clear messaging and tier simplification.
Lastly, they advise publishers to regularly review and raise prices in line with inflation and added value, ensuring services remain financially sustainable.
64 에피소드
Subscription Sticker Shock: Should You Raise Your Prices?
Paywall Podcast - Subscription strategies for news and magazine publishers
Manage episode 453697557 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss strategies for increasing subscription prices without affecting subscriber retention. They stress observing industry giants like Netflix for pricing cues and recommend annual over monthly subscriptions to avoid frequent small charges.
The discussion includes trial-based promotions over deep discounts to maintain content value and provide examples of successful subscription models and price adjustments by publishers like Heisenberg Report and Small Boats. Additionally, they highlight the benefits of clear messaging and tier simplification.
Lastly, they advise publishers to regularly review and raise prices in line with inflation and added value, ensuring services remain financially sustainable.
64 에피소드
Усі епізоди
×1 Subscription Sticker Shock: Should You Raise Your Prices? 40:02
1 How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience 31:10
1 Promote Subscription Benefits Over Features in Seconds using AI 25:28
1 How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy 46:50
1 Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula 17:52
1 From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth 24:50
1 Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution 17:59
1 Impact of accessibility laws on publishers websites and how to stay compliant 38:01
1 Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond 37:44
1 Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3) 16:03
1 How to setup a successful holiday subscription promotion + results (Part 2 of 3) 20:15
1 10 Subscription Promotions That Work for Publishers (Part 1 of 3) 24:50
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