How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy

Peter Ericson and Leaky Paywall에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter Ericson and Leaky Paywall 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Paywall Podcast - Subscription strategies for news and magazine publishers »
How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy

1M ago 46:50

MP3•에피소드 홈

This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue, are discussed. The hosts advocate for using a free registration model and metered paywalls to balance SEO and reader engagement.

Core strategies include leveraging content to grow email lists, employing targeted messaging in newsletters, and nurturing readers consistently to convert them into paid subscribers.

The episode also discusses a case study on Mexico News Daily that illustrates the success of these techniques, highlighting significant email list growth and increased traffic as a result of implementing these paywall strategies.

59 에피소드

#Tech #Business #Marketing #Peter Ericson #Publishing #Paywall #Wordpress #Leaky Paywall #Subscription