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How content restrictions drive subscriptions
Manage episode 462116395 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration.
The discussion include the benefits and challenges associated with each, using examples like the New York Times, Wall Street Journal, and Salem Reporter. They also address common concerns such as making exceptions for certain content, how to increase email lists, and the importance of newsletters in converting free users to paid subscribers.
Lastly, the discussion concludes with insights on when it's appropriate to use hard paywalls based on brand strength and audience engagement.
64 에피소드
How content restrictions drive subscriptions
Paywall Podcast - Subscription strategies for news and magazine publishers
Manage episode 462116395 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration.
The discussion include the benefits and challenges associated with each, using examples like the New York Times, Wall Street Journal, and Salem Reporter. They also address common concerns such as making exceptions for certain content, how to increase email lists, and the importance of newsletters in converting free users to paid subscribers.
Lastly, the discussion concludes with insights on when it's appropriate to use hard paywalls based on brand strength and audience engagement.
64 에피소드
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