#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

Pattern Shift

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>

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All About Change

구독 취소

10일 전10d ago

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How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

약 1년 전 52:16

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What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.
Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. We'll challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the client's eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. We'll guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count.
In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. We'll also delve into the intriguing concepts of the 'helping others industry' and the 'kindness economy', exploring how these relate to ethical marketing. The conversation wraps up with a deep dive into the shift to slow fashion and how all these marketing strategies can be used to strike a meaningful chord with your audience. So gear up to revolutionize your marketing approach, making it a journey as authentic and enjoyable as possible!
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

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to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

챕터

1. #72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters (00:00:00)

2. Effective and Ethical Marketing (00:00:17)

3. The Importance of Customer-Centric Marketing (00:04:58)

4. Branding, Marketing, and Content Creation (00:10:34)

5. Challenges of Social Media Marketing (00:16:39)

6. The Power of Email Marketing (00:27:25)

7. Ethical Marketing and Fun in Business (00:36:22)

8. Shift to Slow Fashion (00:51:07)

96 에피소드

#Lifestyle #Hobbies #Conscious Living #Craft #Knitting #Eco Life #Ethical Crafting #Textile Art #Interviews With Makers #Creative Life #Entrepreneurship #Small Business #Entrepreneur #Business #Podcasting Education #Self-Improvement #Saskia De Feijter #DIY

Pattern Shift

#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

Pattern Shift

14 subscribers

published 약 1년 전

MP3•에피소드 홈

Send me a Text Message.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

챕터

1. #72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters (00:00:00)

2. Effective and Ethical Marketing (00:00:17)

3. The Importance of Customer-Centric Marketing (00:04:58)

4. Branding, Marketing, and Content Creation (00:10:34)

5. Challenges of Social Media Marketing (00:16:39)

6. The Power of Email Marketing (00:27:25)

7. Ethical Marketing and Fun in Business (00:36:22)

8. Shift to Slow Fashion (00:51:07)

96 에피소드

All episodes

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1
#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than Ever 39:52

12일 전39:52

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39:52

Send me a Text Message. SUMMARY Social media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the Email Power Hour —a focused session to get your email strategy on track. FULL SHOW-NOTES WITH TAKEAWAYS + LINKS patternshift.fm BEST QUOTE FROM THE EPISODE “Find an email strategy that works for you . If it’s not fun or easy, you won’t do it.” – Saskia de Feijter 🔗 Flodesk (50% Off for the First Year) 🔗 Email Power Hour – Get Your Email Strategy Sorted 🔗 Ja, Wol Community – Join the Conversation This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#93 - How to Use the Business Model Canvas to Grow Your Creative Business 19:44

26일 전19:44

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19:44

Send me a Text Message. The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to grow sustainably. Tune in now and start crafting your business with confidence! 🚀 Go to full show notes and download a Business Model Canvas Template HERE Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition' 42:56

8 weeks 전42:56

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42:56

Send me a Text Message. Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition. • Importance of sustainability in textile crafts • The journey from hobbyist to business owner • Challenges in competing with online marketplaces • Insights into marketing and communication strategies • Personal stories from various artisans at Handwerk Beurs • The need for community and support among craft business owners • Emphasis on ethical practices in marketing and customer engagement • Aspirations for growth and expansion in crafting businesses • Discussion on the balance between creativity and commerce • Exploration of unique products that meet modern consumer needs This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#91 - A Year in Business and Craft; my Tools for Reflection 38:25

14 weeks 전38:25

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38:25

Send me a Text Message. SUMMARY Hi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervous!) to start a “no-buy year” to encourage mindful consumption. On the business side, I’ll focus on refining what I’ve built instead of chasing the next big thing. Join me for a mix of vulnerability, inspiration, and practical tips as we reflect and grow together. FULL SHOW-NOTES WITH TAKEAWAYS + LINKS p atternshift.fm BEST QUOTE FROM THE EPISODE "Crafting helped me rest without guilt—it felt productive but restorative at the same time." Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#90 - Show Yourself: Elevating Your Brand with Professional Photography 40:49

16 weeks 전40:49

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리스트

40:49

Send me a Text Message. DOWNLOAD the Photoshoot Checklist HERE !! SUMMARY In this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips. We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget. A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen! FULL SHOW-NOTES WITH TAKEAWAYS + LINKS patternshift.fm BEST QUOTE FROM THIS EPISODE “It’s an investment, not an expense. It’s worth it and not as expensive as you think” – Saskia de Feijter, host Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Photoshoot Checklist HERE !! This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#89 - Is the Fiber Advent Craze Worth It for Small Businesses? 24:42

17 weeks 전24:42

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24:42

Send me a Text Message. In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! BEST QUOTE FROM THE EPISODE "Are you getting the right kind of exposure from making & selling advent calendars?" LINKS Ja, Wol community FREE download the 2025 wall calendar Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#88 - From Trachtenjakke to Ski Pants: Making what you need AND want 49:05

20 weeks 전49:05

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리스트

49:05

Send me a Text Message. Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of the season isn't just a backdrop; it's a catalyst for reevaluating how we express our true selves and connect with others who share our vision. Ever thought of taking fashion into your own hands, literally? With Caroline's expert guidance, I ventured into the exhilarating world of sewing to craft my ski wear collection. This isn’t just about making clothes; it's a rebellion against fashion industry norms. Picture ski pants with striking pink accents, crafted from repurposed treasures like a yellow raincoat, and plans for a jacket that speaks volumes in leopard-butterfly print. It's a celebration of sustainability and personal empowerment, proving that the joy of creation is often found in the details of what we make for ourselves. Our podcast community thrives on support and shared journeys. This space is dedicated to those who find their passions in entrepreneurship and creativity, transforming necessities into genuine desires. By joining us, even for a short while, you contribute to a network that champions authenticity and mutual support. It’s challenging to ask for help, but community contributions are the lifeblood of our podcast’s growth and sustainability. We invite you to be a part of this vibrant community, where your insights and support fuel a collective journey towards creativity and conscious growth. This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers 59:27

22 weeks 전59:27

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59:27

Send me a Text Message. Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one's strengths to drive growth. With a partnership with renowned needle producer Addi, Wundersie is gearing up for even greater things. https://www.instagram.com/anna.allers/ https://linktr.ee/anna.allers This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment 45:29

36 weeks 전45:29

나중에 재생

리스트

45:29

Send me a Text Message. In this episode, I delve into my personal journey with social media, particularly Instagram. This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months. I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and likes. This experiment is about finding a way to use Instagram that aligns with my values and doesn't compromise my well-being. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! BEST QUOTE FROM THE EPISODE "I hope you are inspired to become the puppeteer and not the puppet." - Saskia de Feijter - podcast host LINKS Instagram My Community Business Circle Program Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution 47:25

37 weeks 전47:25

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47:25

Send me a Text Message. What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. SUMMARY In this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like Pinterest. Listen to part 1. HERE. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! BEST QUOTE FROM THE EPISODE "Instagram will always have to be just a small part of how I reach my potential customers." LINKS Notion Bullet Journal Method Instagram Pinterest Flodesk (get 50% off) WANT THE ‘INSTANT MINIMALIST INSTA’ WORKSHEET? Let me know HERE! CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend 1:09:39

40 weeks 전1:09:39

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1:09:39

Send me a Text Message. Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how support networks can be game-changers for creative entrepreneurs. We also bring you the compelling stories of two business owners who transitioned from being self-taught in areas like marketing and photography to seeking professional help to streamline their operations. Hear from a talented knitwear designer who shares her strategies for balancing the creative and business aspects of her work and the empowering role of collaboration. Discover practical advice on building a long-term, sustainable business and the hurdles you must overcome to maintain your creative edge while growing your brand. Finally, get inspired by Melinda, Silke from Funk Fiber, and Nora from Kitzgarn as they candidly discuss the realities of managing small businesses. They open up about the struggles of juggling multiple tasks, from marketing to administrative duties, and the crucial role of community support in navigating these challenges. This episode is a treasure trove of insights for any aspiring or current business owner in the textile industry, emphasizing the power of collective support and continuous learning. Tune in to hear these remarkable stories and gain valuable tips for your entrepreneurial journey. This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

Pattern Shift

1
#83 - Practical Exercises for Better and Holistic Time Management 31:19

42 weeks 전31:19

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리스트

31:19

Send me a Text Message. Hey everyone, Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time with a holistic approach. Reflecting on my journey running an indie yarn shop, I realized the chaos of constant busy work and the importance of focused, mindful time management. I'll walk you through five steps to gain insight into your current time usage and practical exercises to improve it. We'll cover everything from tracking your time with a bullet journal to setting clear intentions. Plus, I'll share wisdom from Oliver Berkman's book "4,000 Weeks," which reshapes how we view productivity. By the end, you'll have tools to balance your work and personal life better. Don't forget to share your insights with me—I love hearing from you all. Let's create a pattern shift in your life and business! FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! QUOTE FROM THE EPISODE "Understanding how you use your current time is the first step to making meaningful changes." LINKS Pattern Shift Website Sign Up for Pattern Shift Mails Leave a Voice Message Oliver Berkman's "4,000 Weeks" on Amazon Bullet Journal Method Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE CONNECT website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

Pattern Shift

1
#82 - Casually chatting about travel, craft projects and current obsessions 59:29

44 weeks 전59:29

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리스트

59:29

Send me a Text Message. I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and creativity amidst running a small business. I emphasize sustainable crafting and integrating it into my marketing. Join me as I share my journey. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! BEST QUOTE FROM THE EPISODE "Sometimes, a lot of the time, when you get overwhelmed by all the things you need to do and you don't have the energy to do things, and you do want to show up... answer the question: How can it be easy?" LINKS Bullet Journal Method Ja, Wol Community Check Your Thread Podcast with Zoe Edwards Sätergläntan Institutet för slöjd och hantverk Hollands Wol Collectief Navia Brushed Tradition yarn Wedding Wool Weekend J. Herbin Inks Kaweco pens AdventureDenali Moon Sisters shawl Marlisle - a new direction in Knitting by Anna Maltz Ess Shawl If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your busines This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

Pattern Shift

1
#81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action 25:06

48 weeks 전25:06

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리스트

25:06

Send me a Text Message. I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you! FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! BEST QUOTE FROM THE EPISODE "People are afraid of change. Some see it as a threat, while others see it as an adventure." LINKS Byron Katie's Work: Explore Byron Katie's approach to mindset and self-inquiry through her official website: The Work of Byron Katie Shirzad Chamine - Positive Intelligence: Learn more about Shirzad Chamine's work on positive intelligence and mindset shifts: Positive Intelligence Bullet Journaling: Discover the bullet journal method for productivity and organization: Bullet Journal Marie Kondo's Method: Explore Marie Kondo's approach to decluttering and organizing for a more mindful life: KonMari Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

Pattern Shift

1
#80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values 30:53

50 weeks 전30:53

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리스트

30:53

Send me a Text Message. In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success. I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness. Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE ! BEST QUOTE FROM THE EPISODE "It's crucial to integrate personal and business values for clarity and effectiveness." LINKS Goal Setting Worksheets Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !…

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Pattern Shift « » #72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

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1. #72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters (00:00:00)

2. Effective and Ethical Marketing (00:00:17)

3. The Importance of Customer-Centric Marketing (00:04:58)

4. Branding, Marketing, and Content Creation (00:10:34)

5. Challenges of Social Media Marketing (00:16:39)

6. The Power of Email Marketing (00:27:25)

7. Ethical Marketing and Fun in Business (00:36:22)

8. Shift to Slow Fashion (00:51:07)

#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

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1. #72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters (00:00:00)

2. Effective and Ethical Marketing (00:00:17)

3. The Importance of Customer-Centric Marketing (00:04:58)

4. Branding, Marketing, and Content Creation (00:10:34)

5. Challenges of Social Media Marketing (00:16:39)

6. The Power of Email Marketing (00:27:25)

7. Ethical Marketing and Fun in Business (00:36:22)

8. Shift to Slow Fashion (00:51:07)

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