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#46 - Alice Karolina @ The Ethical Move on Ethical Marketing
Manage episode 344811681 series 2803547
We welcome Alice from The Ethical Move this week on A Smaller Life!
Alice owns a branding firm, and she runs an online community (with the help of dedicated others) that's focused on ethical branding / marketing.
How do we attract customers without using lead magnets?
How can we appeal to our customers without manipulating them?
These are the kind of questions they ask at https://www.theethicalmove.org/
Main Takeaways
- current marketing strategies are often deeply manipulating
- industry advice that is given is often based on tricking people into buying things
- consumerism is not sustainable, not ethical, and it's just straight up harmful in many ways
more take-aways in the shownotes on the website.
"...and that is really where the community is strongest, like the community is really meant to hold that space where we work on our ethical marketing pursuits, because they will last a lifetime. This is a great un-learning and a great re-creating of what we want things to be, you know? Like if we don't use lead magnets, what do we do? If we don't use the typical selling strategies, what are strategies that work, that work more, let’s say cyclically or in a natural connection? What about relationship? I just think branding goes a lot deeper than we think."– Alice Karolina, The Ethical Move
☞ feel free to share this ☜
Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!
Do you want to get a reminder in your mailbox each time a new episode comes out? SIGN UP here.
✄ ✄ ✄
A Smaller Life relies on its listeners to grow organically. I decided to leave social media so I need the support of you, the listener, to keep going. You can help by joining the movement actively or by supporting the podcast n the background.
✄ ✄ ✄
Have a question? Want to offer your op
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
챕터
1. #46 - Alice Karolina @ The Ethical Move on Ethical Marketing (00:00:00)
2. Introduction (00:00:04)
3. Business identity (00:08:02)
4. The Ethical Move audience (00:19:39)
5. TEM Pricing the online community (00:36:29)
6. What is a good system? How can we make it transparent? (00:41:26)
7. The importance of getting feedback from your audience. (00:45:54)
8. The need to break the cycle of consumerism –. (00:50:33)
9. Taking care of ourselves too (00:56:13)
96 에피소드
Manage episode 344811681 series 2803547
We welcome Alice from The Ethical Move this week on A Smaller Life!
Alice owns a branding firm, and she runs an online community (with the help of dedicated others) that's focused on ethical branding / marketing.
How do we attract customers without using lead magnets?
How can we appeal to our customers without manipulating them?
These are the kind of questions they ask at https://www.theethicalmove.org/
Main Takeaways
- current marketing strategies are often deeply manipulating
- industry advice that is given is often based on tricking people into buying things
- consumerism is not sustainable, not ethical, and it's just straight up harmful in many ways
more take-aways in the shownotes on the website.
"...and that is really where the community is strongest, like the community is really meant to hold that space where we work on our ethical marketing pursuits, because they will last a lifetime. This is a great un-learning and a great re-creating of what we want things to be, you know? Like if we don't use lead magnets, what do we do? If we don't use the typical selling strategies, what are strategies that work, that work more, let’s say cyclically or in a natural connection? What about relationship? I just think branding goes a lot deeper than we think."– Alice Karolina, The Ethical Move
☞ feel free to share this ☜
Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!
Do you want to get a reminder in your mailbox each time a new episode comes out? SIGN UP here.
✄ ✄ ✄
A Smaller Life relies on its listeners to grow organically. I decided to leave social media so I need the support of you, the listener, to keep going. You can help by joining the movement actively or by supporting the podcast n the background.
✄ ✄ ✄
Have a question? Want to offer your op
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
챕터
1. #46 - Alice Karolina @ The Ethical Move on Ethical Marketing (00:00:00)
2. Introduction (00:00:04)
3. Business identity (00:08:02)
4. The Ethical Move audience (00:19:39)
5. TEM Pricing the online community (00:36:29)
6. What is a good system? How can we make it transparent? (00:41:26)
7. The importance of getting feedback from your audience. (00:45:54)
8. The need to break the cycle of consumerism –. (00:50:33)
9. Taking care of ourselves too (00:56:13)
96 에피소드
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