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The Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure Agents
Manage episode 379338184 series 3407000
Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.
We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.
Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.
Links:
Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/
Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/
And Check Out Exposure Agents Here: https://exposureagents.com/
Key Moments:
[00:05:51] Why is it important to show up?
[00:07:08] Street sampling and market research.
[00:010:47] Event marketing as a part of your strategy.
[00:12:14] Choosing the right event venue.
[00:15:24] Alternative marketing ideas and tactics.
[00:20:34] Memories of McDonald's French fries.
[00:22:41] Festivals and the last mile of marketing.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
185 에피소드
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