Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth

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The 4 Pillars for Performance Marketers Using OOH

In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"
They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike.
And check out some of these key moments:

[00:06:30] Running direct response test.
[00:10:34] SaaS or FinTech application.
[00:12:27] Branded search and campaign awareness.
[00:15:53] Channel diversification and mindset shift.
[00:17:41] The halo effect of OOH advertising.
[00:26:26] Impact through wrapped delivery trucks.
[00:27:07] Critical Creative for CAC
[00:39:38] Negotiating media buying strategies.
[00:45:01] How To Measure OOH Advertising and Results.
Mentioned links:
https://www.theoohinsider.com/guests/simon-mills/
https://georgestgrowth.com/
https://www.linkedin.com/in/troweactual/
https://www.linkedin.com/in/simonmills3/

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