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Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV
Manage episode 376333384 series 3407000
Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Retail Media Masterclass
Learn about in-store networks and how to maximize return on ad spend.
Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:
1. What it means to scale as a modern media company
2. How to unlock distribution with focus
3. And dive deep on why Retail Media Networks (RMNs) are so hot
Get in touch with Mike at mike@grocerytv.com
Highlights and Key Concepts:
- The Power of Having Systems and a Defined Product:
- Leveraging Distribution for Scaling:
- The Current Wave of Innovation in Retail Media:
- Challenges and Opportunities in Adoption:
Key Moments
- 00:08:14 Focus and sacrifice drive success.
- 00:17:03 Retail media is rapidly growing.
- 00:19:20 Retail media networks are evolving.
- 00:27:02 In-store media is evolving.
- 00:29:33 Retail media can drive performance.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
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