The Power of Bilingual Content in Nonprofit Fundraising and Social Media Marketing

Nonprofit Nation with Julia Campbell

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities.
More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years.
My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community.
Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities.
In this episode, Maria and I discuss:

• How bilingual social media content helps promote diversity, equity, and inclusion in nonprofits
• How to use bilingual content in fundraising appeals and campaigns
• How to start creating bilingual content
• The benefits of sharing bilingual content
• Which social media channels nonprofits should use to promote this content

About Maria Ochoa
Maria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services. Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master’s in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community.
Connect with Maria on LinkedIn
Follow Maria on Instagram
Other links:

• https://www.emprendercreative.com/
• https://www.emprendercreative.com/post/how-bilingual-social-media-content-helps-promote-diversity-equality-and-inclusion-in-nonprofits

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts