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Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and ...
 
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In the report The Lived Experience of Fundraisers of Color produced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race. More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “bec…
 
Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue. Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS …
 
​Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here! First, the bad news. 34% of nonprofits lost fundraising staff in 2021. Fundraisers only stay on the job for an average of 16 months. 85% of fundraisers expect to change jobs within the next two years - with more than one-t…
 
The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here! In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagemen…
 
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influence…
 
Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here. When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so! The purpose of lead generation is to stimulate people's interest and build a feel…
 
Amy and Afua will be kicking off the Nonprofit Social Media Summit with their keynote: The Tech That Comes Next! Sign up here! Changing the way we use, develop, and fund technology for social change is possible, and it starts with you. My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes…
 
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influence…
 
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influence…
 
Cierra Selby will be presenting a session at The Nonprofit Social Media Summit in November - How Social Media Managers Can Create Effective Internal Comms! It's going to be all about how to communicate with staff, higher-ups, and colleagues on the work of social media - whether they are too involved, or not enough. Sign up here! It is becoming incr…
 
The Nonprofit Social Media Summit is BACK! Sign up here to get notified when registration goes live. There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters…
 
Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/ Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abb…
 
As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.” How does a fundraiser navigate these trends? Artificial Intelligence (A.I.) and Behavioral Economics Modeling ca…
 
It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt? My guest this week is an expert on events, auctions, and galas. Sherry…
 
Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system. And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a c…
 
Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks? If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will …
 
The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in inte…
 
The Digital Fundraising Formula is open for enrollment! Class starts live on September 12. Full Syllabus and course schedule is here. COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and us…
 
Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support. But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say? In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenar…
 
One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here. Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working?…
 
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitma…
 
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitma…
 
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitma…
 
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitma…
 
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized ex…
 
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good c…
 
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! "Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvio…
 
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, auth…
 
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email mark…
 
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creatin…
 
On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it. However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found cryp…
 
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage…
 
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Nonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that …
 
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every si…
 
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling …
 
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-pro…
 
45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors. I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successfu…
 
Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as…
 
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities. But with all the software, tools, apps and intellige…
 
This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event. Register at www.joindpp.org/conference In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going t…
 
Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new fu…
 
This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit! Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks t…
 
About 87% of nonprofit CEOs in the U.S. were white in 2019, down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source, a nonprofit that tracks this information. In a country where Black and Latino individuals and other people of color make up about 40% of the popula…
 
This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts…
 
Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person? In the latest episode of Nonprofit …
 
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have t…
 
Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation. Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organiza…
 
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have t…
 
There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing. While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits…
 
Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore. The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal …
 
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