On Leading With Heart and Hustle with Cynthia Torres

Nonprofit Nation with Julia Campbell

It's National Hispanic Heritage Month! In this episode, I’m thrilled to be joined by the inspiring Cynthia Torres, LMFT—someone who has been a true force in the social good space for over 25 years. As a Colombian-American entrepreneur and community leader, Cynthia wears two powerful hats: she’s the founder of New Dawn Counseling & Consulting, Inc., and the Executive Director of the beloved nonprofit, City Impact. Cynthia is here to break down how she’s mastered the art of blending business with benevolence, all while serving Oxnard’s vibrant Latinx population.
We dive into some hard-hitting truths, like why Latinas face the steepest climb in corporate America and how Cynthia’s been smashing those barriers every step of the way. She also shares how she balances running both a for-profit and a nonprofit—yes, at the same time—and how her hybrid model is changing lives while keeping the lights on.
What we discuss:

• National Hispanic Heritage Month: Why this month matters and how it connects to the rich history of Hispanic contributions in the U.S.
• Latinas in Business: We’re tackling some eye-opening stats on Latina labor force participation and business ownership. Spoiler: Latina-owned businesses are booming!
• Cynthia’s Journey: From Colombia to California, she shares her deeply personal story of overcoming barriers as a Latina entrepreneur and why she founded New Dawn Counseling.
• A Hybrid Business Model: Curious how someone runs both a for-profit and a nonprofit? Cynthia breaks it down and explains how her model provides stability while staying true to her mission of serving those most in need.
• Advice for Young Latina Professionals: Cynthia dishes out some real talk and actionable advice for the next generation of Latina leaders trying to break through.

Cynthia is a powerhouse of wisdom, warmth, and relentless drive. Whether you’re a nonprofit leader, entrepreneur, or just someone looking to be inspired, this conversation is packed with insights on how to lead with both heart and hustle. Plus, you’ll get Cynthia’s personal tips on navigating the challenges that Latina women still face in today’s professional world.
About Cynthia:
Cynthia Torres, LMFT (Licensed Marriage & Family Therapist), is a Colombian American who has resided in our local community for over 25 years, leaving an indelible mark in service to our vibrant and dynamic Latinx population. Her professional journey is nothing short of remarkable: she not only founded the local for-profit business, New Dawn Counseling & Consulting, Inc., but also recently assumed leadership of the beloved thirty-year-old nonprofit organization, City Impact, Inc.
Cynthia on LinkedIn
City Impact on LinkedIn
City Impact Website
--
A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts