Nonprofit Marketing 공개
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Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or m ...
 
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show series
 
M&C Nonprofit Marketing Talk chats with Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders, to find out how the next generation of nonprofit leaders will shape the sector.
 
Are you struggling with content marketing? In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has co…
 
There’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful…
 
Storytelling is a major component of any organization’s marketing. People love a good story, and effective storytelling can make the difference between gaining that new donor or falling short on your projections… again. More often than not, when looking for a compelling story, one overlooks a glaring opportunity in one’s organization. See, when tel…
 
Particularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of as an investment into one’s organization. It stems from adopting a scarcity mindset (rather than framing one’s experience from abundance) and also is seen quite a lot when one attaches oneself very closely to one’s occupati…
 
In the past, one’s “elevator pitch” lasted 30-60 seconds. There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created. These days, however, 30-60 seconds is an eternity. In the world of TikTok and SnapChat and Twitter, we now have roughly 7 seconds to capture…
 
Going after grants seems like a no-brainer for most nonprofits. The allure of readily available money is certainly a draw – that can turn into a real distraction if you aren’t positioned well to win these opportunities. My guest today, Gauri Manglik, is a pro in the grant writing space. She is the CEO and Co-Founder of Instrumentl, a platform desig…
 
One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a desire for control, or a heightened sense of responsibility honed by years of “Gettin’ it done.” Regardless of the root cause, one thing is certainly true: You are not alone. Neither in your thinking that you …
 
Marketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any…
 
M&C Nonprofit Marketing Talk sits down with Ashley Lopez Anguiano, Manager of Signature Events at Children’s Mercy Hospital to learn how event planning continues to evolve. Join us as we discuss ways to streamline processes when planning your organization’s next event.
 
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with low expectations which can reduce the frequency and volume of said “gift”. My guest today is Greg Harrell-Edge, the Executive Director a…
 
If there’s one takeaway from this week’s episode it’s that “your site is a member of your team.” And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like. See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy.…
 
Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years. There are SO many reasons why a focus on “culture” is a clutch move for any organization. We are seeing a big shift in how people engage with businesses and brands, and when one can lead with culture, there are a varie…
 
Building a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that task, right? Turns out, there is a better way to approach the hiring process and it comes from “BEing” rather than “DOing”. And it really comes down to seeking cultural fit before task fit. It’s a bit of…
 
At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily activities, kudos to you. At Relish Studio, we like working with people with a purpose for a variety of reasons. …
 
When asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though this is mostly a pithy reply to a legitimate inquiry, in my experience just getting started and committed to using a CRM is one of the best actions one can take to get their sales humming. And yes, nonprofits…
 
Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority. A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking fo…
 
Most website visitors are time-strapped and inundated with information when researching health information, making it hard to determine which sources to pay attention to. It can be tough for them to find a trustworthy source when it comes to their health. With all of the conflicting information out there, how can they know which site to believe? In…
 
You're a nonprofit in the health space and you want to generate awareness for your organization. However, you don't know where to start or what strategies will work best for your organization. In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic. These strategies are not only ef…
 
Like it or not, we are still living in a world where virtual events continue to be a necessity. In order to accommodate the widest possible audience, getting your virtual events dialed is imperative to ensure that you enable optimum engagement. And what’s fortune is that we do live in an era where technology exists to make these types of events not…
 
When thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How much money do you make or have in the bank? Interested in taking an extended vacation? How much time have you accumulated in your PTO at work? But my guest today, Sherry Quam Taylor from Quam Taylor Consulting takes…
 
A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly. In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey …
 
When you think of strategic planning, what comes to mind? Hours locked away in a conference room, working through scenarios and exercises that, in the end, will produce a document that feels ok at the time, but you know will rarely see the light of day once the session is complete? Or a valuable exercise that aligns your team, creates thrust for yo…
 
Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in last week’s episode, that’s not real commitment. Commitment happens when you land in the zone of uncertai…
 
My coach frames everything from the perspective of commitment. And if you think you understand commitment, let me tell you something, his definition (and getting committed to REAL commitment) could change your world. See, it’s easy to “commit” to things you know you can do. I can confidently sign on to say, throwing a football 20 yards. That’s not …
 
Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals. However, partnerships are a two-way street. This week’s Relish THIS I spoke with Ken Ungar,…
 
Two of the most common questions we get from nonprofit leaders are, “Do you know anyone who can help us with that?” and “Is there a tool or app we can use that will help streamline that for us?” Fortunately, the Founder and CEO of Pond, Mitch Stein and his team can help with both of these challenges. There are SO many tools and resources available …
 
What if you could have your organization truly work for you? Many leaders dream of building an organization that can run without constant attention and input from the founders. One that has the right team in place and the right processes on line to thrive. One that allows every team member the opportunity to step away for a while with the confidenc…
 
Many nonprofits face the challenge of improving their confusing website. In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it. Resources: The Complete Guide to Nonprofit Website User Experience (UX) [Brooks Digital] The Secret of Highly Effective Heal…
 
At the ripe, young age of 23, I found myself leading a team of creatives for one of the top three cycling catalog companies in the nation. Looking back at that time, I certainly could have used more experience in team management and motivation to get the most out of my team. Or at least some additional investment in myself to become a better leader…
 
Whether you're a seasoned nonprofit or just getting started, it's important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow rather than limiting yourself and what you can do. On this week's Episode I spoke with Diana Zhang, CEO and Co-Founder of Neighbor Share, an organization that offers “mic…
 
Have you ever wondered what nonprofit marketing would be like without social media? In this episode, Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media. We discuss how social media conflicted with their values of dignity and love, how they generate awareness without social media…
 
For most businesses and organizations, the quickest wins are found in the INSPIRE phase of the stakeholder lifecycle. In most situations, transforming customers and donors into repeat business is simply easier than selling to a whole new audience. After all, you’ve already put in the hard work nurturing these individuals through the ATTRACT, BOND, …
 
Messaging is a challenge for many organizations. From struggling with differentiation, to being too “us” focused, it’s flat-out difficult to nail your core message and engage stakeholders. Yet most nonprofits have a great story lurking in the haze. After all, what’s not to love about an inspirational mission? And even the newest nonprofits have suc…
 
In this episode, Dominique Viel of InvisiYouth Charity discusses the unique struggles of young adults with chronic illnesses. We discuss her personal story as the founder of InvisiYouth Charity, what being "medically adult-ish™" means, and how she reaches and engages the young adult demographic. Get in touch: Website: http://www.invisiyouthcharity.…
 
If you have been listening to Relish THIS for a while, you have probably detected a theme: I'm a big fan of taking action. In fact, I ask each of my wonderful guests at the end of each episode what action they would like for you, dear listener, to take after our discussion. Well, my guest today, Mark Bergel, Co-Founder of the Shared Humanity Projec…
 
Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources. Resources: Th…
 
The business world is changing. No longer can businesses continue to operate in using the old paradigm. Put your head down, shut up, and work harder no longer work as a motivators for your team. This shift to culture-based business promises a different experience for all stakeholders. And when you and your entire team can live the values you have c…
 
Whether you run a nonprofit or for-profit organization, paid search is going to be one of the main marketing ecosystem pillars you should consider to get "instant on" traffic sources to your offerings. That being said, running a successful paid search campaign requires some planning and know-how to make sure you get the most out of your investment.…
 
Launching a podcast can be difficult especially if you don't find your niche. According to recent research, there are currently over 2 million individual podcasts out there. And around 45 million episodes. That sounds like a pretty crowded market. But when you dig into the stats a bit more, some real gold gets unearthed. According to Amplifi Media,…
 
In this episode, Julia Campbell shares her advice on nonprofit storytelling in our digital age. We discuss why storytelling has become so popular, the building blocks of a captivating story, and ways to tell stories ethically and effectively on digital channels. Resources: Nonprofit Tech for Good Beth Kanter Get in touch: Website: https://jcsocialm…
 
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